CMI Media Group is hiring: Supervisor, SEM in New Philadelphia
CMI Media Group, New Philadelphia, PA, United States
Supervisor, SEM & Emerging Media
Step into a role where your expertise shapes the future of health media. As Supervisor, SEM & Emerging Media, you’ll architect high‑impact omnichannel strategies—spanning SEM, Programmatic, YouTube, and Contextual—to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.
What You’ll Do
Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals
Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions
Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets
Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions
Partner with analytics and media teams to design measurement plans and dashboards
Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps
Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding
When needed, execute keyword research, write ad copy, and fine‑tune campaigns hands‑on
Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI
Identify integration opportunities across SEM, SEO, and Social to strengthen full‑funnel performance
Evolve processes, capabilities, and deliverables across SEM & Emerging Media
What You’ll Bring
4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)
Proven leadership: mentoring, workflow management, quality control, and stakeholder management
Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v‑lookups)
Expert communication and presentation skills; concise storytelling for technical and non‑technical audiences
Experience defining KPIs, building measurement plans, and making data‑driven decisions
Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus
Healthcare/pharma experience or strong aptitude for regulated markets and privacy‑first practices
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Other
Industries
Advertising Services
#J-18808-Ljbffr
In Summary: As Supervisor, SEM & Emerging Media, you’ll architect high‑impact omnichannel strategies . This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results . The base salary for this position at the time of this posting may range from $70,000 to $140,000 .
En Español: Supervisor, SEM & Emerging Media Entrar en un papel donde su experiencia configure el futuro de los medios sanitarios. Esta es su oportunidad de liderar un equipo talentoso, impulsar la innovación y convertir datos sofisticados en resultados significativos y mensurables. Lo que hará Su propia estrategia y rendimiento para los canales SEM, Programmatic, YouTube, Contextual y emergentes; establecer KPIs alineados con las metas de marca Dirigir la estrategia del cliente e informar sobre discusiones; contar una historia clara de resultados con conocimientos y próximas mejores acciones El flujo de trabajo del equipo junior directo y las entregas de QA para alcanzar plazos límite y superar los objetivos de desempeño Analizar conjuntos de datos estadísticamente significativos; conducir optimizaciones avanzadas que mejoran el ROAS, CTR y privacidad Los anuncios calificados Analytics Partner con equipos analíticos y medios de comunicación diseñar planes de medición y cuadros de control Colaborar con agencias asociadas para alinear las mejores decisiones sobre estrategia, base de atención a la salud Maps de ruta Mentor y asesoramiento al equipo especializado En este campo se pueden desarrollar prácticas técnicas de gestión de los procesos de búsqueda y desarrollo de datos y ejecutando los programas de Google+, crear o mejorar sus capacidades de investigación y análisis de software, así como sistemas de marketing y servicios sociales (como Google Search Engine Optimize, Secretions & Commercials) Opt-construction, Equipment Development, SEO/Saffiliation y Marketing, etc.; La compensación individual varía en función de los factores relacionados con el empleo, incluidas las necesidades empresariales, la experiencia, el nivel de responsabilidad y las calificaciones. Ofrecemos un paquete de beneficios competitivos, por favor visite WPP Benefits para más detalles.
Step into a role where your expertise shapes the future of health media. As Supervisor, SEM & Emerging Media, you’ll architect high‑impact omnichannel strategies—spanning SEM, Programmatic, YouTube, and Contextual—to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.
What You’ll Do
Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals
Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions
Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets
Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions
Partner with analytics and media teams to design measurement plans and dashboards
Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps
Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding
When needed, execute keyword research, write ad copy, and fine‑tune campaigns hands‑on
Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI
Identify integration opportunities across SEM, SEO, and Social to strengthen full‑funnel performance
Evolve processes, capabilities, and deliverables across SEM & Emerging Media
What You’ll Bring
4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)
Proven leadership: mentoring, workflow management, quality control, and stakeholder management
Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v‑lookups)
Expert communication and presentation skills; concise storytelling for technical and non‑technical audiences
Experience defining KPIs, building measurement plans, and making data‑driven decisions
Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus
Healthcare/pharma experience or strong aptitude for regulated markets and privacy‑first practices
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Other
Industries
Advertising Services
#J-18808-Ljbffr
In Summary: As Supervisor, SEM & Emerging Media, you’ll architect high‑impact omnichannel strategies . This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results . The base salary for this position at the time of this posting may range from $70,000 to $140,000 .
En Español: Supervisor, SEM & Emerging Media Entrar en un papel donde su experiencia configure el futuro de los medios sanitarios. Esta es su oportunidad de liderar un equipo talentoso, impulsar la innovación y convertir datos sofisticados en resultados significativos y mensurables. Lo que hará Su propia estrategia y rendimiento para los canales SEM, Programmatic, YouTube, Contextual y emergentes; establecer KPIs alineados con las metas de marca Dirigir la estrategia del cliente e informar sobre discusiones; contar una historia clara de resultados con conocimientos y próximas mejores acciones El flujo de trabajo del equipo junior directo y las entregas de QA para alcanzar plazos límite y superar los objetivos de desempeño Analizar conjuntos de datos estadísticamente significativos; conducir optimizaciones avanzadas que mejoran el ROAS, CTR y privacidad Los anuncios calificados Analytics Partner con equipos analíticos y medios de comunicación diseñar planes de medición y cuadros de control Colaborar con agencias asociadas para alinear las mejores decisiones sobre estrategia, base de atención a la salud Maps de ruta Mentor y asesoramiento al equipo especializado En este campo se pueden desarrollar prácticas técnicas de gestión de los procesos de búsqueda y desarrollo de datos y ejecutando los programas de Google+, crear o mejorar sus capacidades de investigación y análisis de software, así como sistemas de marketing y servicios sociales (como Google Search Engine Optimize, Secretions & Commercials) Opt-construction, Equipment Development, SEO/Saffiliation y Marketing, etc.; La compensación individual varía en función de los factores relacionados con el empleo, incluidas las necesidades empresariales, la experiencia, el nivel de responsabilidad y las calificaciones. Ofrecemos un paquete de beneficios competitivos, por favor visite WPP Benefits para más detalles.