Product Marketing Specialist (Marketer I)
The Product Marketing Specialist (Marketer I) will play a key role in promoting and growing the Create Better Health Hub's online course offerings. This role blends product marketing, digital strategy, partnership development, and event coordination to build awareness, drive enrollment, and strengthen partnerships. The ideal candidate is highly organized, skilled in multi-channel marketing, and comfortable presenting to diverse audiences.
Responsibilities:
- Develop and execute product marketing and sales strategies for online courses, including sales funnels and campaign tracking.
- Plan and manage digital marketing campaigns (social media, email, paid ads, SEO, website).
- Coordinate and promote events such as webinars, workshops, and community outreach activities to increase engagement with online programs.
- Prepare and coordinate presentation meetings to partners, stakeholders, and potential clients.
- Collaborate with internal teams and external partners to align messaging and maximize impact.
- Organize meetings, schedules, and communications to keep projects on track.
- Write and edit compelling marketing copy for print, web, and social platforms.
- Conduct basic market research and analyze enrollment/engagement data to inform strategy.
Qualifications:
- Minimum Qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations, or related field, or equivalent combination of education and experience.
- At least 2 years of experience in product and/or digital marketing.
- Experience in the sales process with products.
- Knowledge, Skills, and Abilities:
- Strong knowledge of digital marketing tools and analytics.
- Experience in product marketing and sales enablement.
- Event planning and project coordination skills.
- Excellent communication, presentation, and writing abilities.
- Ability to manage multiple projects and meet deadlines.
- Proficiency with Microsoft Office Suite, Canva/Adobe, and marketing platforms (Mailchimp, Meta Business Suite, Google Ads, etc.).
As representatives of Utah State University and primary contributors to its mission, all employees are expected to demonstrate the following characteristics:
- Take initiative
- Maintain confidentiality
- Be accountable
- Behave ethically
- Be honest and trustworthy
- Demonstrate a strong work ethic
- Be inquisitive
- Be detail oriented
- Be self-motivated
- Efficiently manage multiple tasks
- Be a team player
- Be committed to improving USU
Required Documents:
Along with the online application, please attach:
- Resume to be uploaded at the beginning of...
USU recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the university's academic mission of learning, discovery, and engagement. USU is an Equal Opportunity employer and does not discriminate in any of its programs and activities based on race, color, religion, sex, national origin, age, genetic information, sexual orientation or gender identity/expression, disability, status as a protected veteran, or any other status protected by University policy or local, state, or federal law.