Sr. Lifecycle Specialist SEO, Mobile Ap experience

Senior Lifecycle Specialist

We are seeking a contract Senior Lifecycle Marketing Specialist to develop and execute lifecycle marketing strategies. This contractor will need to onboard quickly and immediately take ownership of campaigns, collaborating cross-functionally to plan, implement, and optimize strategies across email, in-app, and push notification channels, with a focus on driving user engagement, retention, and conversion.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
• Manage and optimize SEO efforts to improve website ranking and organic traffic.
• Oversee social media management, including content creation, scheduling, and analytics to increase brand awareness and engagement.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Lead content marketing initiatives to create valuable and relevant content to attract and retain target audiences.
• Plan and execute PPC advertising campaigns to maximize ROI and drive traffic to the website.
• Analyze campaign performance using analytics tools and prepare reports for stakeholders.
• Manage email marketing campaigns, including design, execution, and performance tracking.
• Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with business goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing management or a similar role.
• Financial services/fintech experience is a plus but not required.
• Strong knowledge of SEO, SEM, and analytics tools.
• Proficiency in social media management and content marketing.
• Experience in developing and executing brand strategies.
• Familiarity with PPC advertising and email marketing best practices.
• Excellent analytical skills and data-driven thinking.
• Experience with Braze, Adobe, or other enterprise-scale consumer marketing automation platforms and/or CDPs preferred.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.