Woodland Direct, Inc.
Woodland Direct is looking for a
Paid Search Manager
to join our in-house performance marketing team. This is a hands‑on execution role focused primarily on paid search and shopping performance across Google Ads and Microsoft Ads, with a strong emphasis on paid and organic Shopping channels and Google Merchant Center.
This role works alongside an existing PPC team and shares ownership of campaign execution, optimization, and performance. In addition to paid search, this position supports broader marketing initiatives, including customer journey optimization, SEO, organic social, and cross‑channel growth efforts.
This is not a reporting‑only or theory‑based role. The majority of time will be spent inside ad platforms and core marketing tools, supporting live campaigns and revenue‑driving initiatives.
What You'll Be Doing
Share day‑to‑day execution and optimization of PPC campaigns in Google Ads and Microsoft Ads
Manage Shopping campaigns, including structure, bidding, segmentation, and performance tuning
Work directly in Google Merchant Center to support feed health, product titles and descriptions, product eligibility, disapprovals, and overall data quality
Support Performance Max campaigns with a strong ecommerce and shopping focus
Collaborate on budget management, bid strategies, targeting, and pacing to support efficiency and growth goals
Assist with ad copy updates, promotions, extensions, and testing initiatives
Monitor performance trends and flag issues or opportunities that impact spend, traffic, or revenue
Support reporting and performance discussions with a focus on actionable outcomes
Assist with SEO initiatives, including collaboration on content optimization, keyword alignment, and technical priorities
Support growth of organic social channels through collaboration on content planning, posting, and performance feedback
Assist with additional marketing initiatives as needed across the broader marketing team
Work closely with Web, Creative, Sales, and Customer Service teams on integrated campaigns
What We're Looking For
Hands‑on experience working inside Google Ads and/or Microsoft Ads
Experience with Shopping campaigns and ecommerce advertising strongly preferred
Familiarity with Google Merchant Center and product feed concepts
Working knowledge of, or strong interest in, SEO and organic social marketing
Comfort working in Google Sheets or Excel
Strong attention to detail and comfort managing live campaigns
Ability to collaborate effectively within an existing team structure
Ownership mindset and accountability for shared performance outcomes
Willingness to learn and contribute across multiple marketing disciplines
Why You'll Like It Here
Hybrid work environment in Auburn Hills, MI
Competitive pay range aligned to experience
Full benefits package including health, dental, vision, 401k, and PTO
Shared ownership of meaningful paid media budgets and campaigns
Exposure to ecommerce, shopping, SEO, organic social, and cross‑channel marketing
Clear growth path within performance marketing and broader digital marketing roles
Collaborative, in‑house team focused on execution and results
Ready to Apply? If you want to work hands‑on in paid search while expanding your impact across SEO, organic social, and broader marketing initiatives, apply today to join the Woodland Direct performance marketing team.
#J-18808-Ljbffr
Paid Search Manager
to join our in-house performance marketing team. This is a hands‑on execution role focused primarily on paid search and shopping performance across Google Ads and Microsoft Ads, with a strong emphasis on paid and organic Shopping channels and Google Merchant Center.
This role works alongside an existing PPC team and shares ownership of campaign execution, optimization, and performance. In addition to paid search, this position supports broader marketing initiatives, including customer journey optimization, SEO, organic social, and cross‑channel growth efforts.
This is not a reporting‑only or theory‑based role. The majority of time will be spent inside ad platforms and core marketing tools, supporting live campaigns and revenue‑driving initiatives.
What You'll Be Doing
Share day‑to‑day execution and optimization of PPC campaigns in Google Ads and Microsoft Ads
Manage Shopping campaigns, including structure, bidding, segmentation, and performance tuning
Work directly in Google Merchant Center to support feed health, product titles and descriptions, product eligibility, disapprovals, and overall data quality
Support Performance Max campaigns with a strong ecommerce and shopping focus
Collaborate on budget management, bid strategies, targeting, and pacing to support efficiency and growth goals
Assist with ad copy updates, promotions, extensions, and testing initiatives
Monitor performance trends and flag issues or opportunities that impact spend, traffic, or revenue
Support reporting and performance discussions with a focus on actionable outcomes
Assist with SEO initiatives, including collaboration on content optimization, keyword alignment, and technical priorities
Support growth of organic social channels through collaboration on content planning, posting, and performance feedback
Assist with additional marketing initiatives as needed across the broader marketing team
Work closely with Web, Creative, Sales, and Customer Service teams on integrated campaigns
What We're Looking For
Hands‑on experience working inside Google Ads and/or Microsoft Ads
Experience with Shopping campaigns and ecommerce advertising strongly preferred
Familiarity with Google Merchant Center and product feed concepts
Working knowledge of, or strong interest in, SEO and organic social marketing
Comfort working in Google Sheets or Excel
Strong attention to detail and comfort managing live campaigns
Ability to collaborate effectively within an existing team structure
Ownership mindset and accountability for shared performance outcomes
Willingness to learn and contribute across multiple marketing disciplines
Why You'll Like It Here
Hybrid work environment in Auburn Hills, MI
Competitive pay range aligned to experience
Full benefits package including health, dental, vision, 401k, and PTO
Shared ownership of meaningful paid media budgets and campaigns
Exposure to ecommerce, shopping, SEO, organic social, and cross‑channel marketing
Clear growth path within performance marketing and broader digital marketing roles
Collaborative, in‑house team focused on execution and results
Ready to Apply? If you want to work hands‑on in paid search while expanding your impact across SEO, organic social, and broader marketing initiatives, apply today to join the Woodland Direct performance marketing team.
#J-18808-Ljbffr