JerseySTEM
Email Marketing Specialist
This is a pro-bono volunteer position.
JerseySTEM is seeking an experienced Email Marketing Specialist to join our team. In this role, you will play a crucial part in our mission to provide STEM education to underserved middle school girls by effectively managing our email marketing campaigns. If you have a passion for both marketing and education, and you're ready to make a positive impact, we encourage you to apply.
Responsibilities
- Plan, execute, and optimize email marketing campaigns to engage our audience and drive desired actions.
- Develop captivating and relevant email content, including copywriting and design, to ensure messages resonate with recipients.
- Implement audience segmentation strategies to deliver personalized and targeted email campaigns.
- Conduct A/B tests on various email elements to refine content and increase campaign effectiveness.
- Utilize email marketing analytics tools to track and analyze campaign performance, making data-driven improvements.
- Oversee email list management, including maintenance, growth, and segmentation.
- Implement email marketing automation workflows to streamline processes and enhance engagement.
- Collaborate with cross-functional teams, including content creators, designers, and developers, to execute email campaigns successfully.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in managing email marketing campaigns and using email marketing platforms.
- Strong writing and copywriting skills with an understanding of email content optimization.
- Familiarity with email marketing analytics and reporting tools.
- Knowledge of email marketing best practices, including audience segmentation and A/B testing.
- Creative mindset and ability to create compelling email designs and layouts.
- Detail-oriented and organized with the ability to manage multiple email campaigns simultaneously.