Overview
For over 50 years, Eddy Homes has been a leading luxury home-builder specializing in custom residential construction across Pennsylvania. As a family-owned business, we've built our reputation on exceptional quality, personal attention, and unwavering commitment to customer satisfaction. We combine traditional craftsmanship with modern construction techniques to create homes where families build their lives.
Our mission is simple: we want our customers to be more than satisfied—we want them to be delighted.
Position Overview
The Sales Director provides strategic and operational leadership for all sales and customer-facing activities at Eddy Homes. This critical leadership role drives revenue generation, develops and coaches the sales team, executes sales strategies, and ensures exceptional customer experiences across all communities.
Employment Type: Full-Time
Key Responsibilities
Team Development & Coaching
- Recruit, hire, and onboard sales talent aligned with company culture and standards
- Coach and mentor team members through regular one-on-one sessions, providing performance feedback and skill development
- Design and deliver sales training programs covering product knowledge, consultative selling, objection handling, and closing techniques
- Conduct role-playing exercises and practice sessions to improve team effectiveness
- Shadow team members during customer interactions to provide real-time coaching
- Track individual performance metrics and create personalized development plans
- Develop sales playbooks and best-practice documentation
- Foster a high-performance culture focused on continuous improvement and customer satisfaction
Sales Strategy & Leadership
- Develop and execute sales strategies to achieve revenue and growth objectives
- Monitor and analyze sales metrics, KPIs, and market trends
- Define and adjust sales territories based on market conditions
- Manage compensation plans, quota targets, and performance incentives
- Enforce corporate standards, brand guidelines, and process compliance
Contract & Operations Management
- Oversee contract processes ensuring alignment with company policies
- Resolve escalated customer issues, particularly during pre-construction phases
- Verify contract incentives, deposits, contingencies, and requirements
- Ensure proper documentation, filing, and compliance for all contracts
- Manage complex contract negotiations
Marketing & Community Management
- Develop and implement marketing strategies for communities and new launches
- Review and optimize marketing performance metrics
- Ensure quality and brand compliance of all marketing materials
- Maintain model home and community presentation standards
- Manage QMI home configuration, pricing strategy, and inventory
- Plan and execute new community launches
- Coordinate market intelligence and competitive analysis
- Plan and execute broker events and community activities
Required Qualifications
Experience:
- 5-10 years of progressive sales experience in home-building, real estate, or related industry
- Proven success at overcoming objections and closing sales
- Demonstrated experience developing and delivering sales training programs
- Consistent track record of meeting or exceeding sales targets
- Luxury or custom home-building experience strongly preferred
Core Competencies:
- Expert coaching and mentoring abilities with focus on skill development
- Strong consultative sales skills and objection-handling expertise
- Strategic thinking with ability to execute plans
- Deep knowledge of residential construction and home design
- Proficiency with CRM systems and sales analytics
- Excellent communication and leadership skills
- Data-driven decision making capabilities
Performance Expectations
We’ll measure your success by:
- Achievement of annual sales revenue targets and unit volume goals
- Sales team conversion rate improvements and skill development progress
- Coaching effectiveness
- Customer satisfaction scores and referral generation
- Sales pipeline management and accurate forecasting
- Team retention and engagement
- Model home and community presentation quality
- Compliance with company standards
Compensation & Benefits
- Result driven compensation opportunity with no ceiling
- Comprehensive health, dental, and vision insurance
- Short-Term Disability Insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Professional development and continuing education support
- Vehicle allowance