We’re looking for a data‑driven Senior Product Marketing Manager to own the Small Business (SMB) segment for our North America Mobility business unit. In this role, you will define how we position our SMB solutions, drive adoption and acquisition, and enable Sales to succeed in a complex and evolving buyer landscape.
This role is ideal for a true product marketer—not a brand marketer or general business operator—who thrives on insight, clarity, and execution. You know how to translate market signals into focused GTM strategies, have a bias for measurable outcomes, and excel at equipping Sales and Marketing teams to win. You’ll sit at the center of SMB growth, partnering closely with Sales, Product, and Revenue Marketing to ensure our go‑to‑market execution is as sharp as our strategy.
Compensation
$120,000–$160,000 base salary, plus bonus and equity.
Own SMB positioning and GTM
- Define and evolve value propositions, messaging pillars, and sales narratives tailored to SMB buyers and decision‑makers
- Shape and execute segment‑specific GTM strategies for our Small Business product line
- Translate product capabilities into clear, differentiated customer value
Drive insight‑led strategy
- Leverage customer, market, and competitive research to refine positioning and messaging
- Lead primary and secondary research, including customer interviews, win/loss analysis, and partner insights
- Track competitor activity and market trends to identify opportunities and risks
Lead launches and roadmap communications
- Own cross‑functional product launches , partnering with Product, Sales, and Marketing
- Translate roadmap updates into messaging that drives awareness, interest, and adoption
Enable sales to win
- Build and maintain battlecards, pitch decks, objection handlers, and persona‑based playbooks
- Deliver sales training, competitive updates, and ongoing enablement for inside sales and account teams
- Partner with Sales and Marketing to optimize segmentation, targeting, and outreach strategies
Measure and optimize performance
- Analyze performance metrics including win rates, retention, funnel velocity, and campaign effectiveness
- Use data to inform recommendations, refine GTM execution, and improve outcomes
Experience you’ll bring
- 7+ years of relevant experience, including 4+ years in product marketing roles
- Background in B2B SaaS, fintech, or SMB‑focused businesses
- Proven success building 彩神争霸高gtm plans, crafting differentiated messaging, and enabling Sales for technical or complex products
- Strong analytical and research skills with the ability to validate assumptions and measure impact
- Exceptional writing, storytelling, and presentation abilities
- Experience marketing to small businesses strongly preferred
- Bachelor’s degree in Marketing, Business, Communications, or a related field
Equal Opportunity Employer/Veterans/Disabled
The Company will consider qualified applicants with arrest and conviction records.
Benefit offerings available for our associates include medical, dental, vision, life insurance, short‑term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
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