Overview
Placement Type: Temporary
Salary: $40-60 Hourly
Start Date: Jan 25, 2026
Our higher ed dental school client is looking for a Web Content Strategist & Copywriter to support the launch of a website redesign project.
- Estimating 25 hours per week for 6-9 months. Hours flexible based on project needs or freelance availability.
- Experience in higher education, healthcare, or dental industries is a plus.
- Proficiency with content management systems (CMS), especially Drupal, a significant plus.
Crafting a compelling online presence is paramount, and this role is central to a significant website redesign initiative. As the Web Content Strategist & Copywriter, you will befüg instrumental in transforming the organization’s digital narrative, focusing on developing a comprehensive content strategy and executing high-quality web copywriting. This position involves not just writing, but also collaborating on sitemaps and wireframes, optimizing content for SEO, and potentially managing content within a CMS. Your contributions will directly impact the success of a new patient‑marketing strategy and enhance the overall digital experience for students and patients, making this a pivotal role within a dynamic marketing communications team.
Responsibilities
- Develop and implement a comprehensive content strategy for the website redesign project.
- Execute high‑quality web content copywriting, rewriting and refreshing existing content to "retell the story" of the institution.
- Collaborate closely with UX designers and developers on sitemaps and wireframes to ensure content requirements are met.
- Conduct interviews with key stakeholders, including leadership, to gather information and shape content.
- Optimize all web content for search engine optimization (SEO) to improve visibility and engagement.
- Input and manage content within the Drupal content management system (CMS).
- Proactively identify and address content‑related needs, including supporting the transition of online forms and other "gray area" tasks.
- Ensure consistency in tone, voice, and brand messaging across all web properties.
Qualifications
- Proven experience (5+ years) in web content copywriting, content strategy, and UX content design.
- Demonstrated success in leading or significantly contributing to large‑scale website redesign projects.
- Strong understanding of SEO best practices and experience in optimizing web content for organic search.
- Proficiency with content management systems (CMS), with Drupal experience being a significant plus valida-.
- Exceptional interviewing, communication, and storytelling skills.
- Ability to work independently, manage multiple priorities, and thrive in a fast‑paced, collaborative environment.
- A proactive and "all hands‑on deck" attitude, willing to take on diverse tasks to achieve project goals.
- Experience in higher education, healthcare, or dental industries is a plus.