Marketing and Communications Manager Job at Dallas Builders Association in Plano
Dallas Builders Association, Plano, TX, US
Company Description
The Dallas Builders Association, established in 1944, is a trade association representing all sectors of the residential building industry in the Dallas Metropolitan area. The organization's mission is to enable its members to deliver safe, affordable, and high-quality housing to local communities. This is achieved through legislative advocacy, providing education and industry insights, promoting ethical practices, and enhancing the industry's reputation. Membership in the Dallas Builders Association is a vital element for businesses in the residential building industry.
Summary of Position/Opportunity: The Marketing & Communications Manager is a full-time position that oversees, coordinates, and implements the Dallas BA’s digital, print, website, and social media communications and marketing, as well as media relations, throughout the year. The position works to ensure visibility and brand awareness.
The Dallas BA office is located in Plano, TX. Our team regularly supports events throughout the 10-county region that we serve. Work will primarily be in the Dallas BA office from 9 AM – 5 PM daily. Our staff works from home most Fridays.
Key Responsibilities
Content Development & Publications
o Coordinate, write, and edit content for Dallas BA’s monthly member publication The Home Builder and weekly newsletter Punch List.
o Collaborate with staff on layout, articles, and related editorial tasks.
o Manage specialty publications, including the Parade of Homes guide, Annual Award Winners Guide, and Annual Member Directory.
Digital & Web Strategy
o Oversee and implement strategies for the association’s main website (dallasbuilders.org) and consumer site (dallasbuilders.com).
o Ensure content accuracy, usability, and alignment with brand standards.
Social Media Management
o Develop, execute, and monitor social media strategies and campaigns for the association and its events.
o Integrate social media into member and consumer event marketing plans.
Email Marketing
o Maintain and manage email marketing systems (e.g., Constant Contact) for HBA and consumer events.
o Create and schedule campaigns to drive engagement and attendance.
Advertising & Creative Services
o Lead advertising production and project management for member and consumer event marketing.
o Provide creative direction and ensure timely delivery of marketing assets.
Event Marketing & Support
o Coordinate marketing plans for member events, ensuring timely execution of strategies.
o Provide administrative and on-site event support as needed (some events occur outside normal business hours).
o Manage event photography and visual content for promotional use.
Brand Management
o Uphold and manage the Dallas BA brand and its family of brands across all communications.
o Ensure consistency and quality in messaging, design, and tone.
Media Relations
o Respond promptly to media inquiries, aiding in preparing spokesperson materials and talking points.
o Support public relations efforts to enhance the association’s visibility.
Editorial & Design Assistance
o Assist staff with proofreading, editing, and design for internal and external communications.
Other Duties
o Perform additional projects and responsibilities as assigned.
Minimum Qualification s
- Bachelor’s degree in communications, marketing, public relations, journalism or related field
- 2 years of relevant experience in a marketing role
Preferred Qualifications
- Experience working in a trade association or non-profit environment
- Experience in website and social media management; familiarity with WordPress and Adobe Creative Suite a plus
Required Skills
- Highly organized, detail-oriented with strong verbal and written language skills
- Energetic and enthusiastic personality that has a positive approach to helping others meet communications objectives
- Proficient in writing and editing content for print and digital marketing and communications
- Working knowledge of Microsoft office products, as well as Google Suite.
- Understanding of Google Analytics and other digital marketing and media platforms
Compensation and Benefits: This is a full-time, salaried, exempt position with benefits including a 401(k) plan with employer match, medical/dental/vision insurance coverage for employees, generous PTO policy and other benefits to qualified employees.
People will do well in our work environment who : Have an appreciation and passion for supporting the homebuilding and remodeling industries. Enjoy an active, event-oriented environment. Thrive in a dynamic, collaborative environment with frequent member and staff engagement. Ability to remain focused and adaptable even amid a lively atmosphere. Go above and beyond to be of help to others. Able to work in an environment where priorities and responsibilities are laid out in general but need to be flexible and able to effectively adjust to meet evolving needs.
Equal Opportunity: Dallas BA maintains a policy of nondiscrimination with employees and applicants for employment. No aspect of employment with us will be influenced in any manner by race, color, religion, sex, age, national origin, physical or mental disability or any other basis prohibited by statute.
Application Requirements: Please include a cover letter that addresses your interest in the position Direct application and resume submissions to:
Dallas Builders Association
Attn: Gena Godinez, Chief Executive Officer
5816 W. Plano Pkwy
Plano, TX 75093
gena.godinez@dallasbuilders.com