Digital UX Strategist, Principal Job at Blue Shield of CA in Long Beach
Blue Shield of CA, Long Beach, CA, US
Your Role
The Digital Experience, Design and Content (DEDC) team's Cerulean design system team streamlines design at scale, creating a cohesive and user-friendly experience across our digital products. The Digital UX Strategist, Principal will report to the Cerulean design system Senior Manager. In this role you will work cross-functionally within DEDC and across the Customer Experience and Transformation teams to integrate product design and UX content design capabilities.
Your Knowledge and Experience
Requires a bachelor's degree or equivalent experience
Requires at least 10 years of prior relevant experience
Requires advanced AI, UX Writing, and experience building multi-platform content systems
Requires experience defining and maintaining content standards, guidelines, and patterns that ensure clarity, consistency, and usability across the design system and all product areas
Requires deep understanding of how content guidelines, component naming, and usage rules drive consistency and usability across a multiproduct ecosystem (including taxonomy, labeling, and page-level hierarchy)
Requires knowledge of documenting components (purpose, usage, content guidance, and edge cases), naming alignment across platforms (e.g., AEM core/container distinctions).
Requires experience scaling design systems
Requires working knowledge of WCAG, plain language, and inclusive writing best practices; ensures component copy and docs meet accessibility standards and brand voice/tone
Requires experience operating within Agile ceremonies and cross-team planning for design system evolution
Ability to manage and effectively communicate with stakeholders