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Asucd

Marketing

Asucd, Davis, California, United States

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Purpose

ASUCD Innovation and Research Lab (IRL) is a student-run software and research agency that directly serves ASUCD bodies and the UC Davis campus. IRL is composed of two branches: Research, which conducts data collection, analysis, and reporting to support campus partners; and Software, which develops digital tools and platforms serving UC Davis.

The Marketing Coordinator reports to the Associate Director and works closely with IRL's Research and Software branch leads. This role requires translating complex research findings and technical projects into compelling content for diverse campus audiences, offering hands-on experience in tech marketing and data-driven campaign strategy. *-*-*-*-*-* NOTE: Employment of nonresident is strictly regulated by Federal Law. Visas do not confirm legal stay or employment eligibility. Please consult with your SISS International Student Advisory to confirm eligibility. For more information contact the SISS Office at (530) 752-0864.*-*-*-*-*-* Duties

As a part of ASUCD, you agree to subscribe to the ASUCD Newsletter. As a part of ASUCD, you agree to subscribe to the ASUCD Newsletter.

Develop and execute marketing strategies to promote IRL's research surveys and software projects

Create and manage content calendars for IRL's social media platforms

Design graphics and marketing materials using Canva in alignment with IRL's brand guidelines

Collaborate with ASUCD Creative Media on larger campaigns and design projects

Write engaging copy for social media, emails, and promotional materials

Promote IRL programs and conceive novel outreach strategies for community engagement

Monitor and analyze engagement metrics to optimize content strategy

Coordinate promotion of IRL events, workshops, and research presentations

Maintain brand consistency across all IRL communications for both Research and Software branches, adhering to ASUCD Accessibility Guidelines

Attend weekly IRL staff meetings and contribute to cross-functional planning

Support recruitment efforts and quarterly report presentations with visual materials Skills

Basic design skills in Canva

Experience using and following a brand guide

Social media management

Marketing strategy

Interest in data analysis, research, coding, etc

Strong organizational and time-management skills

Ability to manage multiple campaigns across different audiences