Senior Industry Marketing Manager (San Francisco) Job at LinkedIn in San Francis

Overview

Company Description
LinkedIn is the worlds largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. Were committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture thats built on trust, care, inclusion, and fun where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in New York City. The work location is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. The Senior Industry Marketing Manager will lead our marketing strategy across customer segments including Small and Medium Businesses (SMBs) and large Enterprises. This is a high-impact role shaping how we connect with marketers through programs and narratives aligned to our AI-driven product roadmap.

You will collaborate with global teams to develop and execute integrated marketing programs that inspire confidence in our platform and support the growth of businesses of all sizes. This role requires coordinating with cross-functional teams to define and deliver multi-channel campaigns, thought leadership, research, and sales enablement initiatives in todays AI-enabled B2B landscape.

Responsibilities

• Drive Strategic Industry Marketing Programs: Build and execute vertical or audience-specific marketing strategies across SMB, mid-market, and enterprise segments to deliver measurable business outcomes.
• Lead with Insight & Storytelling: Analyze trends, data, and market research to create compelling, insight-led narratives that position LinkedIn as a thought leader and strategic partner for B2B marketers.
• Activate Multi-Channel Go-To-Market Campaigns: Create and execute full-funnel GTM programs using digital, paid media, content, webinars, events, social, and more; bring stories to life in creative, scalable, and data-driven ways.
• Drive Global Market Relevance: Partner with international teams to localize and scale go-to-market initiatives to reflect regional insights and customer needs.
• Partner Across the Business: Collaborate with Sales, Product Marketing, Content, Insights, and Integrated Marketing to build high-impact campaigns and ensure alignment across global and regional priorities.
• Champion Digital and AI Tools: Leverage AI-powered tools to accelerate campaign development, personalize content, and improve performance tracking and optimization.
• Enable Sales & Drive Adoption: Create and deliver sales enablement resourcesincluding decks, one-pagers, case studies, and trainingthat empower GTM teams to engage customers with confidence.
• Measure and Optimize: Track performance and continuously refine programs based on insights, customer feedback, and business goals.

Qualifications

Basic Qualifications

• 8+ years of experience in marketing, including digital marketing and integrated campaign development
• 4+ years experience in B2B Marketing

Preferred Qualifications

• Experience marketing to a broad range of business sizes, from SMB to Enterprise. Strong understanding of digital marketing channels and toolsincluding paid media, webinars, email marketing, and social.
• Proven ability to craft compelling stories and customer-facing narratives that connect emotionally and drive business action. Familiarity with AI-powered marketing tools (e.g., content generation, campaign optimization, insights tools).
• Experience developing integrated campaigns in partnership with sales and cross-functional marketing teams.
• Experience using Salesforce (SFDC) or other CRM systems to measure marketing effectiveness, campaign attribution, or pipeline influence. Excellent communication and stakeholder management skills within a matrixed organization.
• Ability to thrive in a fast-paced, evolving environment and manage multiple projects simultaneously. Commitment to diversity, inclusion, belonging, and LinkedIns values-led culture.

Skills

• Strategic Thinking & Execution
• Digital Marketing & Campaign Management
• Content & Storytelling
• AI-Driven Marketing Tools
• Sales Enablement
• Customer-Centric Mindset

Compensation & Benefits

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000-$195,000. Actual compensation packages are based on several factors that are unique to each candidate, including skill set, depth of experience, certifications, and location. The total compensation package may include annual performance bonus, stock, benefits, and/or other incentive plans. For more information, visit

Equal Opportunity

LinkedIn is an equal opportunity employer and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. We provide an inclusive and accessible experience for all job seekers, including reasonable accommodations upon request.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, please contact accommodations@linkedin.com. A request for accommodation will be responded to within three business days. We will not harass or discriminate against employees or applicants who inquire about pay.

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