Harper Law Firm
Digital Marketer Personal Injury Law
Harper Law Firm, San Antonio, Texas, United States, 78208
Overview
Harper Law Firm is seeking an experienced Digital Marketer with a background in personal injury law to lead and execute our digital marketing initiatives. This role is responsible for driving qualified case leads through strategic website management, content creation, SEO, and paid advertising. The ideal candidate understands legal marketing compliance, lead quality, and conversion-focused digital strategies. This position requires monthly travel to our San Antonio, Texas office for collaboration and planning.
Responsibilities
Website & Content
Manage and optimize firm websites, including page creation, landing pages, and conversion improvements
Collaborate on website design, structure, and UX with a focus on lead generation
Develop and oversee content strategies for blogs, practice area pages, and marketing campaigns
SEO
Execute on-page and technical SEO strategies specific to personal injury practice areas
Perform keyword research, competitive analysis, and local SEO optimization
Monitor rankings, traffic, and lead performance; adjust strategy accordingly
Paid Advertising
Manage and optimize Google Ads campaigns (Search, Local Services Ads, Display as applicable)
Track ROI, cost per lead, and conversion metrics
Ensure ads comply with legal advertising standards and best practices
Analytics & Reporting
Monitor performance across all digital channels
Provide clear reporting on traffic, leads, conversions, and ROI
Make data-driven recommendations to improve results
Collaboration & Strategy
Work closely with firm leadership and vendors to align marketing with business goals
Participate in monthly in-person meetings at the San Antonio office
Stay current on personal injury marketing trends and algorithm changes
Qualifications
Proven experience marketing for a personal injury law firm (required)
Strong understanding of legal lead generation and case qualification
Preferred Skills
Experience optimizing conversion rates for legal websites
Understanding of Texas legal advertising rules
Ability to manage vendors or agencies
Strong organizational and communication skills
Compensation $75,000 per year
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Responsibilities
Website & Content
Manage and optimize firm websites, including page creation, landing pages, and conversion improvements
Collaborate on website design, structure, and UX with a focus on lead generation
Develop and oversee content strategies for blogs, practice area pages, and marketing campaigns
SEO
Execute on-page and technical SEO strategies specific to personal injury practice areas
Perform keyword research, competitive analysis, and local SEO optimization
Monitor rankings, traffic, and lead performance; adjust strategy accordingly
Paid Advertising
Manage and optimize Google Ads campaigns (Search, Local Services Ads, Display as applicable)
Track ROI, cost per lead, and conversion metrics
Ensure ads comply with legal advertising standards and best practices
Analytics & Reporting
Monitor performance across all digital channels
Provide clear reporting on traffic, leads, conversions, and ROI
Make data-driven recommendations to improve results
Collaboration & Strategy
Work closely with firm leadership and vendors to align marketing with business goals
Participate in monthly in-person meetings at the San Antonio office
Stay current on personal injury marketing trends and algorithm changes
Qualifications
Proven experience marketing for a personal injury law firm (required)
Strong understanding of legal lead generation and case qualification
Preferred Skills
Experience optimizing conversion rates for legal websites
Understanding of Texas legal advertising rules
Ability to manage vendors or agencies
Strong organizational and communication skills
Compensation $75,000 per year
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