Ruan Transportation Management Systems
Marketing Specialist
Ruan Transportation Management Systems, Des Moines, Iowa, United States, 50319
The Marketing Specialist will collaborate with the Marketing, Communications, and Business Development team, internal clients, and external resources, such as agency partners, to create a broad range of integrated marketing strategies to support the organization's goals and brand awareness initiatives. Projects will vary in work and scope.
Responsibilities
Carrying out the Company's organizational values and operating in accordance with applicable laws, regulations, and Company policies.
Utilize digital marketing tactics, such as search engine optimization, marketing database, email, social media, and other digital channels for recruiting campaigns. These campaigns must generate engagement, awareness, and applications for Ruan's open positions.
Maintain day-to-day responsibilities and workflows to ensure campaigns are scheduled to start and stop as planned. Process invoices timely and accurately.
Coordinate and negotiate media buying efforts, including placement and tracking.
Measure the performance of digital marketing campaigns and assess against goals (Return on Investment and Key Performance Indicators).
Keep up with the latest trends and best practices in online marketing and measurement tools.
Create email marketing campaigns with internal tools that advertise Ruan's open positions.
Report on social media metrics and coordinate the creation of the content calendar.
Research and connect with internal partners to understand Ruan's services to create messaging and content for social media, ruan.com, and external sites that resonates with prospective team members and partners.
Perform market research on competitors and create valuable and powerful messaging in ads.
Perform other job-related duties and special projects as required.
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Responsibilities
Carrying out the Company's organizational values and operating in accordance with applicable laws, regulations, and Company policies.
Utilize digital marketing tactics, such as search engine optimization, marketing database, email, social media, and other digital channels for recruiting campaigns. These campaigns must generate engagement, awareness, and applications for Ruan's open positions.
Maintain day-to-day responsibilities and workflows to ensure campaigns are scheduled to start and stop as planned. Process invoices timely and accurately.
Coordinate and negotiate media buying efforts, including placement and tracking.
Measure the performance of digital marketing campaigns and assess against goals (Return on Investment and Key Performance Indicators).
Keep up with the latest trends and best practices in online marketing and measurement tools.
Create email marketing campaigns with internal tools that advertise Ruan's open positions.
Report on social media metrics and coordinate the creation of the content calendar.
Research and connect with internal partners to understand Ruan's services to create messaging and content for social media, ruan.com, and external sites that resonates with prospective team members and partners.
Perform market research on competitors and create valuable and powerful messaging in ads.
Perform other job-related duties and special projects as required.
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