CREW Charlotte
In this role, you will:
Lead and manage the local marketing team, ensuring efficient project workflow, resource allocation, and high-quality execution across all marketing initiatives. Develop and deliver marketing materials for business development, pitches, property marketing, and brand campaigns, ensuring alignment with messaging goals and brand standards. Collaborate with brokers, client services, designers, researchers, and GIS specialists to create custom content and strategic materials that support client engagement and new business pursuits. Produce and oversee visual content using Adobe Creative Suite and other tools, including brochures, signage, presentations, maps, and multimedia assets such as videos and photography. Execute digital marketing initiatives, including email campaigns, social media, website updates, and paid media placements, optimizing for performance and consistency. Champion brand governance and marketing tools, developing templates, training team members, and promoting best practices and platform technology to ensure brand consistency and operational efficiency. Track marketing activity and performance, maintain pipeline reports, and provide insights to leadership on project status, team output, and campaign results. Partner with regional PR to support external and internal communications, including press releases, media outreach, and collateral updates, while staying informed on competitive trends and emerging opportunities. Act as the local marketing point of contact, collaborating with regional marketing to align on goals, implement programs, and share best practices across the organization. What you bring:
5+ years’ experience in Marketing – experience within the Real Estate sector is required. Bachelor’s degree in Marketing, Communications, Business, or a related field. Experience in commercial real estate, B2B services, or a professional services environment preferred. Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop). Experience developing interactive and multimedia presentations (e.g., Ceros or similar platforms). Skilled in photography and video editing tools and best practices. Experience with social media scheduling platforms (e.g., Hootsuite) and email marketing platforms (e.g., Salesforce Marketing Cloud). Familiarity with CRM platforms, CMS tools, and digital analytics dashboards. Demonstrated ability to use data tracking and engagement metrics to optimize campaign performance. Working knowledge of automation workflows and AI content tools is a plus. Experience in SEO strategy and implementation.
#J-18808-Ljbffr
Lead and manage the local marketing team, ensuring efficient project workflow, resource allocation, and high-quality execution across all marketing initiatives. Develop and deliver marketing materials for business development, pitches, property marketing, and brand campaigns, ensuring alignment with messaging goals and brand standards. Collaborate with brokers, client services, designers, researchers, and GIS specialists to create custom content and strategic materials that support client engagement and new business pursuits. Produce and oversee visual content using Adobe Creative Suite and other tools, including brochures, signage, presentations, maps, and multimedia assets such as videos and photography. Execute digital marketing initiatives, including email campaigns, social media, website updates, and paid media placements, optimizing for performance and consistency. Champion brand governance and marketing tools, developing templates, training team members, and promoting best practices and platform technology to ensure brand consistency and operational efficiency. Track marketing activity and performance, maintain pipeline reports, and provide insights to leadership on project status, team output, and campaign results. Partner with regional PR to support external and internal communications, including press releases, media outreach, and collateral updates, while staying informed on competitive trends and emerging opportunities. Act as the local marketing point of contact, collaborating with regional marketing to align on goals, implement programs, and share best practices across the organization. What you bring:
5+ years’ experience in Marketing – experience within the Real Estate sector is required. Bachelor’s degree in Marketing, Communications, Business, or a related field. Experience in commercial real estate, B2B services, or a professional services environment preferred. Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop). Experience developing interactive and multimedia presentations (e.g., Ceros or similar platforms). Skilled in photography and video editing tools and best practices. Experience with social media scheduling platforms (e.g., Hootsuite) and email marketing platforms (e.g., Salesforce Marketing Cloud). Familiarity with CRM platforms, CMS tools, and digital analytics dashboards. Demonstrated ability to use data tracking and engagement metrics to optimize campaign performance. Working knowledge of automation workflows and AI content tools is a plus. Experience in SEO strategy and implementation.
#J-18808-Ljbffr