Rural King
About us
Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is
constantly expanding . Our annual sales exceed
$2.5 Billion , and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.
One thing our customers appreciate is our unique shopping experience, complete with complimentary
popcorn and coffee . It’s just one way we show our appreciation for their support.
At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a
people-first
environment where dedicated individuals come together to serve rural communities passionately. Join us, and you’ll find not just a job but a chance to
grow professionally , contribute meaningfully, and make a difference in the lives of those we serve.
How we reward you
401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
Healthcare plans to support your needs
Virtual doctor visits
Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
15% Associate Discount
Dave Ramsey’s SmartDollar Program
Associate Assistance Program
RK Cares Associate Hardship Program
24/7 Chaplaincy Services
Company paid YMCA Family Membership
What You’ll do As a Social Content Creator is responsible for bringing the Rural King brand to life through engaging, platform-native content. This role is a true maker - someone who films, edits, designs, and executes content that feels authentic to rural life. This role will create original content for Instagram, Facebook, TikTok, and YouTube, supporting key campaigns, seasonal initiatives, and everyday brand storytelling. The Social Content Creator will be heavily involved in filming, creative direction, and hands‑on production, ensuring content aligns with Rural King’s brand voice, values, and visual standards.
Content Creation & Execution
Create original, engaging social media content including videos, images, and captions
Film and capture content on location, in-store, at events, and during brand activations
Edit high-quality video content optimized for each platform
Compile and effectively communicate results.
Creative Direction & Planning
Translate campaign goals into compelling visual storytelling
Develop shot lists prior to filming
Ensure content aligns with brand voice and creative standards
Platform & Trend Awareness
Stay up to date on social media trends and tools
Adapt trends authentically for the Rural King audience
Collaboration & Workflow
Partner with the Social Media Manager and Social Media Coordinator to execute content initiatives and strategy
Coordinate with store managers and partners for filming and permissions
Post work for review and support asset organization
Performance & Optimization
Publish content according to established content calendars
Apply performance insights to improve future content
Supervisory Responsibilities None
Essential Qualities for Success
At least 2+ years of experience creating social content
Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or a related field. Any suitable combination of education and experience will be considered.
Experience with DSLR cameras
Strong verbal and written interpersonal and communication skills.
Excellent customer service skills.
Proficiency in Adobe Creative Suite, Capcut, or similar tools
Experience filming and editing short‑form video
Demonstrated ability to adapt in a fast‑paced environment and multi‑task
Excellent organizational skills and attention to detail.
Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
Physical Requirements
Ability to maintain a seated or standing position for extended durations.
Capability to lift 15 pounds periodically.
Able to navigate and access all facilities.
Skill to effectively communicate verbally with others, both in‑person and via electronic devices.
Close vision for computer‑related tasks.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
The pay range for this position is $19.00 - $21.00 per hour and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. Eligible associates may also receive overtime pay in compliance with applicable laws. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.
#J-18808-Ljbffr
constantly expanding . Our annual sales exceed
$2.5 Billion , and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.
One thing our customers appreciate is our unique shopping experience, complete with complimentary
popcorn and coffee . It’s just one way we show our appreciation for their support.
At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a
people-first
environment where dedicated individuals come together to serve rural communities passionately. Join us, and you’ll find not just a job but a chance to
grow professionally , contribute meaningfully, and make a difference in the lives of those we serve.
How we reward you
401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
Healthcare plans to support your needs
Virtual doctor visits
Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
15% Associate Discount
Dave Ramsey’s SmartDollar Program
Associate Assistance Program
RK Cares Associate Hardship Program
24/7 Chaplaincy Services
Company paid YMCA Family Membership
What You’ll do As a Social Content Creator is responsible for bringing the Rural King brand to life through engaging, platform-native content. This role is a true maker - someone who films, edits, designs, and executes content that feels authentic to rural life. This role will create original content for Instagram, Facebook, TikTok, and YouTube, supporting key campaigns, seasonal initiatives, and everyday brand storytelling. The Social Content Creator will be heavily involved in filming, creative direction, and hands‑on production, ensuring content aligns with Rural King’s brand voice, values, and visual standards.
Content Creation & Execution
Create original, engaging social media content including videos, images, and captions
Film and capture content on location, in-store, at events, and during brand activations
Edit high-quality video content optimized for each platform
Compile and effectively communicate results.
Creative Direction & Planning
Translate campaign goals into compelling visual storytelling
Develop shot lists prior to filming
Ensure content aligns with brand voice and creative standards
Platform & Trend Awareness
Stay up to date on social media trends and tools
Adapt trends authentically for the Rural King audience
Collaboration & Workflow
Partner with the Social Media Manager and Social Media Coordinator to execute content initiatives and strategy
Coordinate with store managers and partners for filming and permissions
Post work for review and support asset organization
Performance & Optimization
Publish content according to established content calendars
Apply performance insights to improve future content
Supervisory Responsibilities None
Essential Qualities for Success
At least 2+ years of experience creating social content
Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or a related field. Any suitable combination of education and experience will be considered.
Experience with DSLR cameras
Strong verbal and written interpersonal and communication skills.
Excellent customer service skills.
Proficiency in Adobe Creative Suite, Capcut, or similar tools
Experience filming and editing short‑form video
Demonstrated ability to adapt in a fast‑paced environment and multi‑task
Excellent organizational skills and attention to detail.
Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
Physical Requirements
Ability to maintain a seated or standing position for extended durations.
Capability to lift 15 pounds periodically.
Able to navigate and access all facilities.
Skill to effectively communicate verbally with others, both in‑person and via electronic devices.
Close vision for computer‑related tasks.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
The pay range for this position is $19.00 - $21.00 per hour and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. Eligible associates may also receive overtime pay in compliance with applicable laws. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.
#J-18808-Ljbffr