Avion Hospitality, LLC
Description
Position Summary The Senior Sales Manager is responsible for driving group and corporate business to maximize hotel revenue, occupancy, and market share. This role focuses on proactive sales efforts, relationship development, and strategic account management while supporting overall sales and revenue goals. The Senior Sales Manager works closely with the Director of Sales, Revenue Management, Marketing, and Operations to deliver strong financial results and exceptional client experiences.
Key Responsibilities Sales & Revenue Generation
Proactively solicit and secure group business through outside sales calls, site visits, networking events, and industry functions
Develop and manage a targeted account base to generate new and repeat business
Meet or exceed assigned revenue goals, room night production, and ADR targets
Respond to RFPs, negotiate contracts, and close business in alignment with hotel strategy
Maintain accurate forecasting, booking pace, and account activity in the CRM system
Account Management & Relationships
Build and maintain strong relationships with key clients, meeting planners, travel managers, and local partners
Conduct hotel site tours and represent the property with professionalism and brand integrity
Partner with operations and catering teams to ensure seamless event execution and guest satisfaction
Retain and grow existing accounts while identifying upsell and cross-sell opportunities
Strategy & Market Awareness
Collaborate with the Director of Sales and Revenue Management to align pricing and sales strategies
Analyze market trends, competitor activity, and demand patterns
Participate in weekly sales meetings, strategy sessions, and budget planning
Support hotel marketing initiatives, promotions, and brand campaigns
Reporting & Administration
Maintain accurate records in CRM and sales systems
Prepare sales reports, forecasts, and activity updates as required
Ensure compliance with brand standards, sales processes, and contract guidelines
Requirements Qualifications & Experience
3–5+ years of hotel sales experience, with a focus on group or corporate sales
Proven track record of meeting or exceeding sales and revenue goals
Strong negotiation, presentation, and closing skills
Excellent written and verbal communication skills
Proficiency in CRM systems and Microsoft Office
Knowledge of hotel revenue management principles
Preferred Experience
Experience in full-service or lifestyle hotels
Familiarity with brand systems (Envision and Opera)
Local market knowledge and established client relationships
Key Competencies
Results-driven and self-motivated
Relationship-focused sales approach
Strategic thinking and problem solving
Strong organization and time management
Ability to work independently and collaboratively
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Position Summary The Senior Sales Manager is responsible for driving group and corporate business to maximize hotel revenue, occupancy, and market share. This role focuses on proactive sales efforts, relationship development, and strategic account management while supporting overall sales and revenue goals. The Senior Sales Manager works closely with the Director of Sales, Revenue Management, Marketing, and Operations to deliver strong financial results and exceptional client experiences.
Key Responsibilities Sales & Revenue Generation
Proactively solicit and secure group business through outside sales calls, site visits, networking events, and industry functions
Develop and manage a targeted account base to generate new and repeat business
Meet or exceed assigned revenue goals, room night production, and ADR targets
Respond to RFPs, negotiate contracts, and close business in alignment with hotel strategy
Maintain accurate forecasting, booking pace, and account activity in the CRM system
Account Management & Relationships
Build and maintain strong relationships with key clients, meeting planners, travel managers, and local partners
Conduct hotel site tours and represent the property with professionalism and brand integrity
Partner with operations and catering teams to ensure seamless event execution and guest satisfaction
Retain and grow existing accounts while identifying upsell and cross-sell opportunities
Strategy & Market Awareness
Collaborate with the Director of Sales and Revenue Management to align pricing and sales strategies
Analyze market trends, competitor activity, and demand patterns
Participate in weekly sales meetings, strategy sessions, and budget planning
Support hotel marketing initiatives, promotions, and brand campaigns
Reporting & Administration
Maintain accurate records in CRM and sales systems
Prepare sales reports, forecasts, and activity updates as required
Ensure compliance with brand standards, sales processes, and contract guidelines
Requirements Qualifications & Experience
3–5+ years of hotel sales experience, with a focus on group or corporate sales
Proven track record of meeting or exceeding sales and revenue goals
Strong negotiation, presentation, and closing skills
Excellent written and verbal communication skills
Proficiency in CRM systems and Microsoft Office
Knowledge of hotel revenue management principles
Preferred Experience
Experience in full-service or lifestyle hotels
Familiarity with brand systems (Envision and Opera)
Local market knowledge and established client relationships
Key Competencies
Results-driven and self-motivated
Relationship-focused sales approach
Strategic thinking and problem solving
Strong organization and time management
Ability to work independently and collaboratively
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