Medium
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Lead, Pressable in Brazil.
This role is responsible for leading the full-funnel demand generation strategy and execution to drive qualified pipeline and revenue growth. You will plan, launch, and optimize campaigns across multiple channels, including email, paid media, webinars, events, and partner activations, ensuring alignment with sales and product priorities. The position requires hands‑on execution combined with strategic thinking, managing the campaign calendar, ABM initiatives, competitive campaigns, and pipeline reporting. You will collaborate closely with cross‑functional teams, including Sales, Product Marketing, Marketing Operations, and agencies, while leveraging AI tools to enhance efficiency, insights, and creative testing. This role is ideal for a results‑oriented marketer who thrives in a fast‑paced, autonomous environment, balancing creativity, analytics, and operational discipline. The successful candidate will shape how the company engages target audiences and drives measurable business impact.
Accountabilities
Own the campaign calendar, planning and sequencing campaigns to support ICP focus, product priorities, and sales objectives
Design and execute segmented and ABM campaigns for high‑value accounts and key buyer segments
Lead end‑to‑end campaign execution across paid media, email, content, webinars, events, and sales enablement
Run competitive and tactical campaigns to support sales motions, win‑back initiatives, and pipeline acceleration
Collaborate with Sales to ensure campaigns are actionable and drive follow‑up, personalization, and opportunity progression
Monitor and analyze campaign performance, optimizing based on KPIs such as MQLs, SQLs, conversion rates, pipeline value, and CAC
Manage timelines, dependencies, and cross‑functional stakeholders to ensure campaigns launch on time and on brand
Utilize AI tools to accelerate audience research, creative iteration, personalization, and performance analysis
Requirements
4–6+ years of experience leading integrated demand generation campaigns in B2B SaaS or similar environments
Demonstrated experience owning campaign calendars tied directly to pipeline and revenue outcomes
Expertise planning and executing multi‑touch campaigns from awareness to sales handoff
Experience with ABM, vertical campaigns, or sales‑aligned demand programs targeting priority accounts or segments
Comfortable running competitive and tactical campaigns in fast‑moving markets
Strong project management skills, capable of managing agencies, timelines, and stakeholders while remaining hands‑on
Proficiency in leveraging AI to improve campaign velocity, creative quality, and insights
Excellent written and verbal communication skills, with the ability to influence cross‑functional teams
Benefits
Competitive salary range: $110,000 to $140,000 USD
Flexible remote work with home office setup and coworking allowances
Health benefits, including 99% paid medical, dental, and vision for US‑based staff
401(k) matching for US‑based staff
Paid life and disability insurance for US‑based staff
Open vacation policy and support for professional development (books, conferences, learning opportunities)
Opportunity to shape marketing strategy and influence pipeline and revenue growth
Why Apply Through Jobgether? We use an
AI‑powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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This role is responsible for leading the full-funnel demand generation strategy and execution to drive qualified pipeline and revenue growth. You will plan, launch, and optimize campaigns across multiple channels, including email, paid media, webinars, events, and partner activations, ensuring alignment with sales and product priorities. The position requires hands‑on execution combined with strategic thinking, managing the campaign calendar, ABM initiatives, competitive campaigns, and pipeline reporting. You will collaborate closely with cross‑functional teams, including Sales, Product Marketing, Marketing Operations, and agencies, while leveraging AI tools to enhance efficiency, insights, and creative testing. This role is ideal for a results‑oriented marketer who thrives in a fast‑paced, autonomous environment, balancing creativity, analytics, and operational discipline. The successful candidate will shape how the company engages target audiences and drives measurable business impact.
Accountabilities
Own the campaign calendar, planning and sequencing campaigns to support ICP focus, product priorities, and sales objectives
Design and execute segmented and ABM campaigns for high‑value accounts and key buyer segments
Lead end‑to‑end campaign execution across paid media, email, content, webinars, events, and sales enablement
Run competitive and tactical campaigns to support sales motions, win‑back initiatives, and pipeline acceleration
Collaborate with Sales to ensure campaigns are actionable and drive follow‑up, personalization, and opportunity progression
Monitor and analyze campaign performance, optimizing based on KPIs such as MQLs, SQLs, conversion rates, pipeline value, and CAC
Manage timelines, dependencies, and cross‑functional stakeholders to ensure campaigns launch on time and on brand
Utilize AI tools to accelerate audience research, creative iteration, personalization, and performance analysis
Requirements
4–6+ years of experience leading integrated demand generation campaigns in B2B SaaS or similar environments
Demonstrated experience owning campaign calendars tied directly to pipeline and revenue outcomes
Expertise planning and executing multi‑touch campaigns from awareness to sales handoff
Experience with ABM, vertical campaigns, or sales‑aligned demand programs targeting priority accounts or segments
Comfortable running competitive and tactical campaigns in fast‑moving markets
Strong project management skills, capable of managing agencies, timelines, and stakeholders while remaining hands‑on
Proficiency in leveraging AI to improve campaign velocity, creative quality, and insights
Excellent written and verbal communication skills, with the ability to influence cross‑functional teams
Benefits
Competitive salary range: $110,000 to $140,000 USD
Flexible remote work with home office setup and coworking allowances
Health benefits, including 99% paid medical, dental, and vision for US‑based staff
401(k) matching for US‑based staff
Paid life and disability insurance for US‑based staff
Open vacation policy and support for professional development (books, conferences, learning opportunities)
Opportunity to shape marketing strategy and influence pipeline and revenue growth
Why Apply Through Jobgether? We use an
AI‑powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
#J-18808-Ljbffr