Lowell Five
With nearly $1.8 billion in assets, over 200 employees and 15 banking center locations throughout the Merrimack Valley and Southern New Hampshire, Lowell Five Bank is honored to play a vital role in the economic vitality of the region. Our employees are engaged in myriad community boards and organizations with the Bank’s support. We are proud of the longevity of our employees, and we are committed to finding new talent for our team. We offer career development and educational programs to support personal and professional growth along with a benefit package that supports each employee’s best life. For more information, please visit www.lowellfive.com .
ESSENTIAL DUTIES AND RESPONSIBILITIES Social Media
Set key metrics and goals for social media activities and develop a strategy by social media channel
Create and maintain an annual calendar, develop and implement organic social media content for online social platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and online review sites (Google, Yelp, Glassdoor, Indeed, etc.), monitor engagement and manage comments and interactions
Create assets independently, capture photo and video content including shooting, editing, and publishing short-form video assets for social media
Manage the posting of content daily, weekly and in advance to ensure the Bank has relevant, brand-appropriate content
Measure effectiveness of efforts and make recommendations that will elevate the perception of the Bank and grow awareness with existing and new audiences
Create and share social media reports with insightful analytics, make recommendations for future content improvement
Facilitate the review and approval process of social media content with stakeholders, including Marketing and Compliance teams
Digital Marketing
Coordinate with the Bank’s media agency on paid digital campaigns and performance marketing initiatives
Collaborate with outside agencies, videographers, and designers to produce campaign assets needed for paid digital campaigns
Implement campaign messaging on various digital platforms, including but not limited to, Bank’s website, online banking, in-branch plasma screens, and e-mail
Utilize website content management system (CMS) to create landing pages for digital marketing campaigns
Coordinate production of any digital marketing assets to support the Bank’s growth
Please note this job description is not designed to cover a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change over time.
REQUIREMENTS
BA/BS in marketing, communications, business, or related field preferred
3+ years of related marketing experience
Knowledge of banking/financial services industry and related marketing regulations a plus
Proficient in all social media platforms with a working knowledge of Meta; experience with social media management platforms, such as Hootsuite a plus
Comfortable shooting, editing, and publishing short-form video assets for social media
Experience with design tools, such as Canva and working knowledge of other software, such as Adobe Premiere, Final Cut, After Effects, CapCut, Photoshop strongly preferred
Excellent written and verbal communication skills, including use of brand tone
Strong organizational, project management and analytical skills with the ability to provide solutions for problems
Ability to multi-task, prioritize, adapt to change, and meet deadlines under variable conditions
High degree of initiative, dependability, and ability to work independently
Ability to work on-site at Corporate Headquarters; local travel may be required for content creation
SALARY RANGE The annual base salary range for this position is $70,000-$85,000. This range reflects the Bank’s good faith estimate for this role at the time of posting. The Bank may ultimately pay more or less than the posted range, and the range may be modified in the future. Actual compensation will be determined based on factors, such as but not limited to, relevant education, experience, and skills.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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ESSENTIAL DUTIES AND RESPONSIBILITIES Social Media
Set key metrics and goals for social media activities and develop a strategy by social media channel
Create and maintain an annual calendar, develop and implement organic social media content for online social platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and online review sites (Google, Yelp, Glassdoor, Indeed, etc.), monitor engagement and manage comments and interactions
Create assets independently, capture photo and video content including shooting, editing, and publishing short-form video assets for social media
Manage the posting of content daily, weekly and in advance to ensure the Bank has relevant, brand-appropriate content
Measure effectiveness of efforts and make recommendations that will elevate the perception of the Bank and grow awareness with existing and new audiences
Create and share social media reports with insightful analytics, make recommendations for future content improvement
Facilitate the review and approval process of social media content with stakeholders, including Marketing and Compliance teams
Digital Marketing
Coordinate with the Bank’s media agency on paid digital campaigns and performance marketing initiatives
Collaborate with outside agencies, videographers, and designers to produce campaign assets needed for paid digital campaigns
Implement campaign messaging on various digital platforms, including but not limited to, Bank’s website, online banking, in-branch plasma screens, and e-mail
Utilize website content management system (CMS) to create landing pages for digital marketing campaigns
Coordinate production of any digital marketing assets to support the Bank’s growth
Please note this job description is not designed to cover a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change over time.
REQUIREMENTS
BA/BS in marketing, communications, business, or related field preferred
3+ years of related marketing experience
Knowledge of banking/financial services industry and related marketing regulations a plus
Proficient in all social media platforms with a working knowledge of Meta; experience with social media management platforms, such as Hootsuite a plus
Comfortable shooting, editing, and publishing short-form video assets for social media
Experience with design tools, such as Canva and working knowledge of other software, such as Adobe Premiere, Final Cut, After Effects, CapCut, Photoshop strongly preferred
Excellent written and verbal communication skills, including use of brand tone
Strong organizational, project management and analytical skills with the ability to provide solutions for problems
Ability to multi-task, prioritize, adapt to change, and meet deadlines under variable conditions
High degree of initiative, dependability, and ability to work independently
Ability to work on-site at Corporate Headquarters; local travel may be required for content creation
SALARY RANGE The annual base salary range for this position is $70,000-$85,000. This range reflects the Bank’s good faith estimate for this role at the time of posting. The Bank may ultimately pay more or less than the posted range, and the range may be modified in the future. Actual compensation will be determined based on factors, such as but not limited to, relevant education, experience, and skills.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr