Senior Brand Manager LATAM Brazil Markets (LATAM-Based)

divh2Senior Brand Manager LATAM Brazil Markets (LATAM-Based)/h2pNEOWIZ is seeking a highly skilled and culturally fluent Senior Brand Manager to lead the strategic development and execution of go-to-market plans, communications, and marketing campaigns with a particular focus on the Latin American and Brazilian gaming markets. This role operates globally but requires deep familiarity with LATAM/Brazilian audiences, media landscapes, platform relationships, and fan culture. As the products brand vision holder, working closely with the development team and Production Services lead, the Senior Brand Manager will take ownership of regional brand strategyensuring cultural relevance, regional performance, and alignment with global business objectives. You will help us build lasting relationships with local players and communities, develop market-specific promotional initiatives, and bring major game campaigns to life across LATAM./ph3Key Responsibilities:/h3ulliServe as the LATAM/Brazil market expert and vision holder, shaping brand identity and positioning to resonate with regional players./liliLeverage audience insights and cultural trends to inform brand messaging, campaign direction, and community strategies./liliChampion regional representation in creative development, including trailers, key art, and promotional content./liliLead regional go-to-market planning across all campaign phasesannouncement, launch, post-launchtailored to LATAM/Brazil market dynamics./liliDevelop and execute regional PR, digital, and platform marketing activations in partnership with internal teams and local agencies./liliOwn the regional campaign narrative, ensuring consistency with global brand messaging while localizing for impact./liliManage digital marketing strategies across LATAM and Brazil, including paid media execution, localized social content, creator/influencer collaboration, and fan engagement./liliSupport and manage key player touch pointswebsites, community platforms, CRM, and store presence (PlayStation LATAM, Xbox BR/MX, Steam)./liliCollaborate with marketing agencies to optimize paid and organic reach across key markets (e.g., Mexico, Brazil, Argentina, Colombia, Chile)./liliWork with platform partners (PlayStation LATAM, Xbox LATAM, Steam) on regional amplification and marketing partnerships./liliManage relationships with regional media outlets, influencers, and endemic/non-endemic partners to expand visibility./liliDrive co-marketing initiatives and secure featured placements on LATAM storefronts and media channels./liliAct as regional brand lead in close collaboration with global development and publishing teams./liliOversee the creation of promotional items, merch, and in-region assets aligned with cultural preferences and community trends./liliSupport live events, regional activations, and conventions (e.g., BIG Festival, Comic-Con So Paulo, Brasil Game Show) including on-site execution and coverage strategy./li/ulh3Qualifications:/h3ulliBachelors degree in Marketing, Communications, Business, or related field./lili10+ years of experience in brand management or marketing, with a focus on the LATAM/Brazilian games, entertainment, or media industries./liliDeep understanding of regional gaming audiences, platform trends, and local fan communities./liliProven success in managing paid and digital media campaigns across Latin America and Brazil./liliExperience working with regional agencies, partners, influencers, and platform reps./liliStrong leadership and project management capabilities, especially in cross-cultural and cross-functional environments./liliFluency in English, with working proficiency in Spanish and/or Portuguese strongly preferred/liliPassion for video games and regional pop culture./li/ulh3Preferred Qualifications:/h3ulliExperience working on platform marketing initiatives with PlayStation LATAM, Xbox Brazil/Mexico, or Steam LATAM./liliProficiency in analytics platforms and digital campaign management tools./liliFamiliarity with regional events and conventions across Latin America./liliExperience localizing marketing assets and messaging across Spanish and Portuguese-speaking territories./li/ulh3What NEOWIZ Offers/h3ulliFully remote role with flexible work hours across time zones./liliCompetitive salary and comprehensive benefits./liliOpportunity to work on a diverse, award-winning game portfolio./liliA collaborative and globally minded team environment./liliProfessional development and access to industry-leading tools./li/ulpWere looking for exceptional talent who can help us scale globally while keeping our creative edge sharp./ppLocation: NEOWIZ HQ Pangyo, South Korea/ppHiring Process:/pulliResume Screening/liliJob Function/Hiring Manager Interview/liliStakeholder/Leadership Interview/liliOffer Discussion/liliWelcome Aboard!/li/ulpAdditional Information:/pulliSubmitted documents can be returned within 14 days upon request after the hiring decision./liliThis job posting will close once the position is filled and may end early if a suitable candidate is found./liliVeterans will be given preferential treatment in accordance with applicable laws. Please submit proof of eligibility when applying./li/ulpCreate magic with us. Build games that make the world more enjoyable./ppQuestions? Hit us up: talent@neowiz.com/p/div