Who We Are
Founded in 1995, XDS (Xidesheng) is one of the world’s largest bicycle manufacturers, producing over 8 million bikes annually and serving riders in more than 80 countries. Our high‑end division, X-Lab, partners with the UCI WorldTour Team XDS Astana to engineer the next generation of performance bikes.
As we expand into the U.S. market, we’re building a small, elite team that blends performance design, brand storytelling, and premium consumer experience.
For more info, please check out https://xds.co/
XDS USA is seeking its first Senior Brand & Visual Designer — a hands‑on creative leader who can bring the brand to life across every touchpoint: marketing campaigns, product visuals, packaging, and dealer environments.
You’ll shape how the world experiences XDS and X‑Lab — from a digital ad to a bike box, from a race‑day display to a retail rack. This is a rare opportunity to define the design DNA of a global brand entering the U.S. market.
What You’ll Do
Brand & Marketing Design
- Lead creative direction and execution for marketing assets — including ads, campaign visuals, web and social content, and trade show graphics.
- Develop visual systems and templates for consistency across global and U.S. markets.
- Partner with marketing to design launch materials for new bikes, campaigns, and dealer activations.
- Ensure a consistent, premium brand language across all touchpoints.
Product & Packaging Design
- Design bike paint schemes, decals, and component graphics that reflect the brand’s identity and performance ethos.
- Oversee packaging design, including bike boxes, accessories, manuals, and hangtags — ensuring functionality, sustainability, and visual impact.
- Collaborate with product and factory teams on material finishes, coatings, and color accuracy.
Dealer & Retail Design
- Create in-store and dealer marketing materials: point‑of‑purchase displays, rack signage, banners, posters, and merchandising kits.
- Develop trade show booth visuals and experiential graphics for U.S. events and expos.
- Support the rollout of the U.S. dealer visual identity program.
Cross-Functional Collaboration
- Work closely with product, marketing, and supply chain teams across the U.S. and China.
- Manage external design vendors, photographers, and printers when necessary.
- Maintain strong visual standards and version control across digital and print assets.
You’re a Great Fit With:
- 6–10 years of experience in brand, visual, or industrial design — ideally in consumer, outdoor, or mobility brands.
- Experience with designing branding for physical consumer goods.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects); familiarity with 3D and rendering tools (Keyshot, Blender, etc.) a plus.
- Strong understanding of print production, packaging, and color management.
- Experience designing across both digital and physical mediums — from social to booth displays to product graphics.
- A refined aesthetic sense that balances performance, minimalism, and visual clarity.
- Passion for cycling, mobility, or design that moves people — literally and emotionally.
You’re a Spectacular Fit With:
- Skills in quick mockups and rapid content creation cycles.
- Interest in pop culture and understanding of bicycle design history.
- Familiarity with Figma, After Effects, Unreal Engine and other design tools.
Our Compensation and Benefits
- Competitive salary.
- Demo bike fleet and comprehensive travel allowances.
- Generous time off policy.
- Health, dental, and vision insurance.
- Monthly Fitness Stipend.
- Office space in beautiful Venice, California.