Alternaleaf
About the Role
We’re seeking a hands‑on Growth Marketing Specialist to own and scale Montu/Alternaleaf’s acquisition efforts in Germany - one of Europe’s fastest‑growing medical cannabis markets. You’ll be our first dedicated performance marketer in the region, launching compliant multi‑channel campaigns and shaping a brand‑new market with strong support behind you. Montu is a global leader in medical cannabis care across the UK and Australia, now expanding into Germany with fully legal and regulated services. What You’ll Do
Run and optimise performance campaigns across Google, Meta, TikTok, Instagram and new channels
Test creatives, audiences and funnels to scale patient acquisition
Analyse CAC, CTR, CVR and ROAS to drive clear, data‑led decisions
Build dashboards and track KPIs using GA4, Looker/Data Studio and ad platforms
Manage budgets and reallocate spend based on real‑time performance
Work cross‑functionally to ensure compliant, accurate messaging
Optimise the full funnel with CRM, UX, Product and CRO teams
Adapt campaigns for German cultural and regulatory nuances
Support innovative growth initiatives and strategic partnerships
What We’re Looking For
Essential Fluent German & English
4+ years running multi‑channel paid campaigns
Strong experience with Google Ads, Meta Ads, TikTok Ads
Excellent data and optimisation skills
Ability to turn insights into action
Highly organised, adaptable, collaborative
Passion for ethical marketing and improving patient journeys
Nice to Have Experience in regulated industries
Knowledge of GDPR/TTDSG
Experience with affiliates or influencers
Familiarity with SEO or CRO
Tech Stack
Google Ads · Meta Suite · TikTok Ads · GA4 · Looker/Data Studio · Surfer SEO Mailchimp · GTM · Webflow Slack · Trello/Jira Where You’ll Work
Hybrid role based in Winnersh, Berkshire AND/OR London Kings Cross
Mix of home and office collaboration
Occasional travel for team sessions
Why Join Montu?
Shape a brand‑new market with autonomy and impact
Build scalable acquisition foundations from day one
Work with a highly supportive marketing team
Make a meaningful difference for patients with chronic conditions
Join a fast‑growing, mission‑driven company with big plans for 2025–26
What You’ll Get: Generous Leave : 25 days holiday (rising to 27 after year one and 30 after year two) + 8 bank holidays
Pension Matching : Up to 5% employer matching contributions.
Flexibility and Wellness : Work‑from‑home options, cycle‑to‑work scheme, and more.
Growth Opportunities : Collaborate across teams and represent Montu at events, with support to grow your skills and impact.
About Montu Montu UK is a leading digital health company specialising in cannabis‑based medicines (CBPM). We are committed to transforming lives by improving access to safe, effective treatments and offering an exceptional standard of care. Our dynamic and supportive work environment is the perfect place for you to grow professionally while making a meaningful impact on patients’ lives.
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We’re seeking a hands‑on Growth Marketing Specialist to own and scale Montu/Alternaleaf’s acquisition efforts in Germany - one of Europe’s fastest‑growing medical cannabis markets. You’ll be our first dedicated performance marketer in the region, launching compliant multi‑channel campaigns and shaping a brand‑new market with strong support behind you. Montu is a global leader in medical cannabis care across the UK and Australia, now expanding into Germany with fully legal and regulated services. What You’ll Do
Run and optimise performance campaigns across Google, Meta, TikTok, Instagram and new channels
Test creatives, audiences and funnels to scale patient acquisition
Analyse CAC, CTR, CVR and ROAS to drive clear, data‑led decisions
Build dashboards and track KPIs using GA4, Looker/Data Studio and ad platforms
Manage budgets and reallocate spend based on real‑time performance
Work cross‑functionally to ensure compliant, accurate messaging
Optimise the full funnel with CRM, UX, Product and CRO teams
Adapt campaigns for German cultural and regulatory nuances
Support innovative growth initiatives and strategic partnerships
What We’re Looking For
Essential Fluent German & English
4+ years running multi‑channel paid campaigns
Strong experience with Google Ads, Meta Ads, TikTok Ads
Excellent data and optimisation skills
Ability to turn insights into action
Highly organised, adaptable, collaborative
Passion for ethical marketing and improving patient journeys
Nice to Have Experience in regulated industries
Knowledge of GDPR/TTDSG
Experience with affiliates or influencers
Familiarity with SEO or CRO
Tech Stack
Google Ads · Meta Suite · TikTok Ads · GA4 · Looker/Data Studio · Surfer SEO Mailchimp · GTM · Webflow Slack · Trello/Jira Where You’ll Work
Hybrid role based in Winnersh, Berkshire AND/OR London Kings Cross
Mix of home and office collaboration
Occasional travel for team sessions
Why Join Montu?
Shape a brand‑new market with autonomy and impact
Build scalable acquisition foundations from day one
Work with a highly supportive marketing team
Make a meaningful difference for patients with chronic conditions
Join a fast‑growing, mission‑driven company with big plans for 2025–26
What You’ll Get: Generous Leave : 25 days holiday (rising to 27 after year one and 30 after year two) + 8 bank holidays
Pension Matching : Up to 5% employer matching contributions.
Flexibility and Wellness : Work‑from‑home options, cycle‑to‑work scheme, and more.
Growth Opportunities : Collaborate across teams and represent Montu at events, with support to grow your skills and impact.
About Montu Montu UK is a leading digital health company specialising in cannabis‑based medicines (CBPM). We are committed to transforming lives by improving access to safe, effective treatments and offering an exceptional standard of care. Our dynamic and supportive work environment is the perfect place for you to grow professionally while making a meaningful impact on patients’ lives.
#J-18808-Ljbffr