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University of South Alabama

Coordinator, Social Media & Digital Marketing - 008688

University of South Alabama, Mobile, Alabama, United States, 36624

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Posting Details Position Information

Position Number: 008688

Position Title: Coordinator, Social Media & Digital Marketing - 008688

Division: Marketing and Communications

Department: 100200 - Marketing and Communications

Minimum Qualifications: Bachelor's degree in marketing, public relations, or a directly related field from an accredited institution accepted by the University of South Alabama and two years of related experience in communications, marketing, and social media. An equivalent combination of education or experience may be considered.

Preferred Qualifications Preferred qualifications will be considered as part of the application review.

Job Description Summary The University of South Alabama's Marketing and Communications department is seeking to hire a Coordinator, Social Media & Digital Marketing. Interested candidates should apply to be considered.

Essential Functions

Builds and enhances the University of South Alabama's (USA) social media presence and audience in accordance with best practices and in alignment with USA's strategic marketing goals.

Plans, manages, and coordinates social media activities to include creating, scheduling, monitoring posts and updates, and engaging with and responding to social media audiences on platforms including Instagram, Facebook, X and LinkedIn.

Manages elements of social media marketing campaigns from creative concepts through production to final execution, to include photography and videography, that help the University, campus divisions, and departments meet their goals.

Analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results.

Provides feedback and insights gained from social media monitoring and data analysis to evolve communications and marketing strategies.

Monitors social media channels to analyze and respond to discussion about the University.

Coordinates with social media managers to share best practices and offer feedback.

Collaborates with the Office of Admissions and other University units on campaigns to reach prospective students through paid and organic social media.

Regular and prompt attendance.

Ability to work schedule as defined and additional hours as required.

Related duties as required.

Posting Information

Number of Vacancies: 1

Position End Date: (if temporary)

Job Open Date: 01/15/2026

Job Close Date: Open Until Filled

Work Hours: 8:00 a.m. - 5:00 p.m., Monday - Friday

Job Location: Main Campus

Employment Type: Full Time (Regular or Temporary)

Supplemental Questions Required fields are indicated with an asterisk (*).

* Are you at least 18 years of age?

Yes No

* Do you have a legal right to work in the United States?

Yes No

* The University of South Alabama typically does not sponsor individuals for staff positions. Will you now or in the future require sponsorship for employment visa status?

Yes No

* What is the highest level of education you have completed?

Less than High School High School Diploma or equivalent Associates Degree Bachelors Degree (or will obtain within 6 months) Masters Degree (or will obtain within 6 months) Terminal Degree (or will obtain within 6 months)

* How many years of related experience do you have?

Less than 1 year Between 1 - 3 years Between 3 - 5 years Between 5 - 7 years More than 7 years

* How did you hear about this position?

USA website LinkedIn Zip Recruiter Indeed HigherEd Jobs Alabama Career Center / Alabama Works Facebook Word of mouth Other

Applicant Documents Required Documents Optional Documents

Resume

Cover Letter

The University of South Alabama is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, religion, age, genetic information, disability, protected veteran status or any other applicable legally protected basis. If you feel you have been discriminated against, please notify the Equal Employment Opportunity Investigator or the Associate Vice President, Finance and Administration/CHRO.

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