ASM Global
POSITION: Sales Manager
DEPARTMENT: Sales
REPORTS TO: Director of Sales
FLSA STATUS: Salary/Exempt
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you?
Join us!
THE ROLE The Sales Manager plays a key role in driving revenue growth and market visibility for DeVos Place Convention Center, managing the full sales cycle for a diverse portfolio of events including private, corporate, association, community, and non-ticketed public events.
This role is responsible for identifying, securing, and converting business opportunities, building strong relationships with clients and partners, and supporting broader sales and marketing initiatives that position the venue as a premier destination. The Sales Manager works collaboratively with internal sales, operations, and event services teams, as well as external partners such as the local CVB and hospitality community, to deliver high‑quality client experiences and profitable events.
Essential Duties and Responsibilities Sales & Revenue Generation
Actively prospect, qualify, and book new business to meet or exceed annual revenue goals
Manage assigned accounts through the pre‑event sales lifecycle, from initial inquiry through contract execution and transition to Event Coordination
Develop customized proposals, rate quotes, and license agreements aligned with client needs and venue capabilities
Maintain a strong sales pipeline and accurately forecast business activity
Client Experience & Relationship Management
Serve as a primary client liaison during the pre‑event phase, delivering timely, accurate, and professional communication
Conduct site tours, pre‑event meetings, and consultations to align client expectations and event requirements
Build long‑term client relationships that support repeat business and referrals
Marketing & Business Development
Collaborate with the Director of Sales on marketing strategies, sales plans, and targeted promotional initiatives
Partner with the local CVB, hotel partners, and community organizations to grow destination‑based demand
Support event‑specific marketing efforts, including advertising and promotional campaigns when applicable
Collaboration & Team Support
Work cross‑functionally with Sales, Event Services, Operations, and Finance to ensure seamless event execution
Contribute to a team‑oriented sales culture by sharing market insights, opportunities, and best practices
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Core Skills & Competencies Sales & Business Skills
Consultative selling and solution‑based sales approach
Contract negotiation and pricing strategy
Revenue forecasting and pipeline management
Event sales or hospitality‑driven business development
Communication & Relationship Skills
Clear, confident written and verbal communication
Professional presentation and client‑facing presence
Ability to influence and build trust with diverse stakeholders
Organizational & Analytical Skills
Ability to manage multiple accounts and deadlines in a fast‑paced environment
Strong attention to detail with a high level of accuracy
Comfort working with budgets, pricing models, and revenue metrics
Technology & Tools
Proficiency with CRM systems and sales tracking tools
Working knowledge of Microsoft Excel, Word, and related business applications
Ability to learn and adapt to new sales and venue management technologies
Education and/or Experience
Bachelor’s degree in Marketing, Sales, Communications, Hospitality Management, or a related field preferred
Minimum of 2 years of experience in sales, hospitality, events, or a related customer‑driven industry
Experience in convention centers, venues, hotels, or live events strongly preferred
COMPENSATION Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS Location On Site - DeVos Place
Ability to work independently with minimal supervision while collaborating effectively with leadership and peers
Flexible availability required, including evenings, weekends, and holidays based on event schedules
Some travel may be required
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This role requires regular movement throughout the facility, standing for extended periods during events, and the ability to communicate clearly in person and by phone. Work may take place indoors and outdoors depending on event needs. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
NOTE The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
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Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you?
Join us!
THE ROLE The Sales Manager plays a key role in driving revenue growth and market visibility for DeVos Place Convention Center, managing the full sales cycle for a diverse portfolio of events including private, corporate, association, community, and non-ticketed public events.
This role is responsible for identifying, securing, and converting business opportunities, building strong relationships with clients and partners, and supporting broader sales and marketing initiatives that position the venue as a premier destination. The Sales Manager works collaboratively with internal sales, operations, and event services teams, as well as external partners such as the local CVB and hospitality community, to deliver high‑quality client experiences and profitable events.
Essential Duties and Responsibilities Sales & Revenue Generation
Actively prospect, qualify, and book new business to meet or exceed annual revenue goals
Manage assigned accounts through the pre‑event sales lifecycle, from initial inquiry through contract execution and transition to Event Coordination
Develop customized proposals, rate quotes, and license agreements aligned with client needs and venue capabilities
Maintain a strong sales pipeline and accurately forecast business activity
Client Experience & Relationship Management
Serve as a primary client liaison during the pre‑event phase, delivering timely, accurate, and professional communication
Conduct site tours, pre‑event meetings, and consultations to align client expectations and event requirements
Build long‑term client relationships that support repeat business and referrals
Marketing & Business Development
Collaborate with the Director of Sales on marketing strategies, sales plans, and targeted promotional initiatives
Partner with the local CVB, hotel partners, and community organizations to grow destination‑based demand
Support event‑specific marketing efforts, including advertising and promotional campaigns when applicable
Collaboration & Team Support
Work cross‑functionally with Sales, Event Services, Operations, and Finance to ensure seamless event execution
Contribute to a team‑oriented sales culture by sharing market insights, opportunities, and best practices
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Core Skills & Competencies Sales & Business Skills
Consultative selling and solution‑based sales approach
Contract negotiation and pricing strategy
Revenue forecasting and pipeline management
Event sales or hospitality‑driven business development
Communication & Relationship Skills
Clear, confident written and verbal communication
Professional presentation and client‑facing presence
Ability to influence and build trust with diverse stakeholders
Organizational & Analytical Skills
Ability to manage multiple accounts and deadlines in a fast‑paced environment
Strong attention to detail with a high level of accuracy
Comfort working with budgets, pricing models, and revenue metrics
Technology & Tools
Proficiency with CRM systems and sales tracking tools
Working knowledge of Microsoft Excel, Word, and related business applications
Ability to learn and adapt to new sales and venue management technologies
Education and/or Experience
Bachelor’s degree in Marketing, Sales, Communications, Hospitality Management, or a related field preferred
Minimum of 2 years of experience in sales, hospitality, events, or a related customer‑driven industry
Experience in convention centers, venues, hotels, or live events strongly preferred
COMPENSATION Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS Location On Site - DeVos Place
Ability to work independently with minimal supervision while collaborating effectively with leadership and peers
Flexible availability required, including evenings, weekends, and holidays based on event schedules
Some travel may be required
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This role requires regular movement throughout the facility, standing for extended periods during events, and the ability to communicate clearly in person and by phone. Work may take place indoors and outdoors depending on event needs. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
NOTE The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
#J-18808-Ljbffr