Guardian Jobs
Purpose of the role
Our PR & Media Manager is crucial to guiding our public story and scale up our media reach as we enter the final stages of our campaign to end bear bile farming in Vietnam and develop the profile of our founder and CEO Jill Robinson MBE. As the internal lead for global PR and media, you will cultivate strong relationships with colleagues in our Programmes and Fundraising teams to amplify their work through celebrity support, thought‑leadership and media engagement.
Job Description Your main areas of responsibility include press office management (managing the media inbox, journalist and influencer liaison, writing press releases, and media monitoring), working with our international network of external PR specialists to prepare and deliver PR & media plans for each of our key fundraising markets (UK, US & Aus.), preparing pitches, media releases and content for media outreach and building a library of case studies and fact files to demonstrate our impact. Working closely with our Celebrity Manager, your key responsibility is developing and implementing creative media opportunities for our celebrity supporters to raise Animals Asia’s profile through earned, owned and shared digital platforms, print and broadcast media. You will possess the knowledge, skills, and creativity to help us raise awareness of Animals Asia and what we stand for, helping us grow our supporter base and meet our brand goals.
Key duties:
Strategy and planning
Development of creative campaigns that deliver high quality coverage to reach target audiences in line with Animals Asia’s organisational and communications objectives including fundraising, brand awareness, policy influencing and behaviour change.
Utilise a range of appropriate tactics such as celebrity and influencer support, CEO profile building and subject matter expert thought leadership.
PR delivery
Participate in the development and implementation of our thought leadership programme, supporting our internal subject matter experts to publish on LinkedIn and contribute to earned media.
Prepare, publish, moderate and report on social media content for PR and media purposes, including the identification and targeting of key influencers to support our campaigns and share our content.
Support and promote global campaigns, appeals and events with PR, including the development of press materials and media targeting and liaison.
Participate in a programme of activity to develop and build the profile of our CEO, Jill Robinson, as a key ambassador for Animals Asia.
Press office management
Day‑to‑day running of the press office, including responding to media enquiries, drafting media releases, proactive pitch development, outreach to journalists and influencers, maintaining our database of media contacts and other general press‑office management.
Lead the creation and maintenance of our external events and key dates calendar to identify opportunities and clashes for PR.
Keep abreast of external events and news stories for reactive response and future planning.
Identify, monitor and respond to any reputational and other reactive issues, including anything related to our celebrity ambassadors, in a timely manner.
Coordinate the monitoring, reporting and evaluation of all PR and media activities to assess and learn from the success of activities and feed into future plans.
Manage PR suppliers such as Meltwater and MuckRack to ensure a smooth and well‑functioning press office with timely reporting and access to information.
Maintain the news and media sections of our website and media packs.
Content production and asset coordination
Lead on the internal coordination of information, asset gathering and content production for proactive and reactive media activity, delivering outputs in an engaging, accessible and media‑appealing way, including development and maintenance of a case‑study and fact‑file library and production of media‑ready content such as video, images, audio and copy.
Develop and craft key messages that cut through, in support of our campaigns.
Draft high‑quality materials such as press releases, op‑eds, blogs, briefings, pitches and bios across all PR, in close collaboration with our internal subject‑matter experts.
Relationship management
Day‑to‑day management of PR suppliers and partners, including our international network of external PR specialists to deliver PR campaigns.
Internal liaison with colleagues throughout Animals Asia to gather information, check facts and develop content and pitches for earned media.
Build relationships with key journalists, celebrities and social media influencers.
General
Proactive attendance at meetings.
Keep up to date with developments in PR & media.
Represent Animals Asia at internal and external functions and events as required.
Person Specification
Minimum of three years’ experience of working in a busy press office or PR agency, including drafting key messages, press releases and responding to media enquiries.
Strong news sense, knowledge of biodiversity and animal welfare is a plus.
Strong experience of using a range of proactive and creative PR tactics to generate high quality and on‑message PR coverage, such as with celebrities, individual profile building, fundraising and policy influencing campaigns.
Excellent experience and understanding of different types of PR opportunity and outlet and how to target them, such as broadcast, opinion, news, features and letters.
Experience of working with celebrities, their managers and agents.
Experience in measuring and reporting on press coverage, including using media monitoring software to track media engagement, journalists and coverage.
Excellent understanding of reputation management and associated risks.
Extensive experience of writing and publishing to social media.
Competent video editing skills.
Excellent written English, including writing for journalists and a public audience.
Demonstrable experience of prioritising and delivering against multiple deadlines in a time‑pressured environment.
Confident in building relationships with journalists, colleagues and stakeholders and being a credible representative for the charity and the cause.
Proven ability to work well under pressure.
Willingness and ability to work early/late flexible hours (due to the global nature of the role) and occasionally on weekends.
Commitment to the objectives and values of the organisation.
Advanced working knowledge of Microsoft Office and Google Suite products.
Communication / Interpersonal Skills
Strong people skills with a high level of organisational awareness and demonstrated ability to liaise with a broad and diverse range of stakeholders.
Proactive, with a “can‑do” attitude. Results‑driven to improve performance.
Ability to display initiative, common sense and diplomacy.
Commitment to professionalism, discretion and confidentiality.
Well‑presented, articulate and polite.
Conditions and Benefits Place of work:
Home‑based (Global).
Working hours:
Full‑time. Standard hours are 37.5 hours per week from 9 am to 5 pm, with good flexibility. You will be required to work such additional hours as are necessary to fulfil your role, which may include evenings and weekends. You will be expected to manage your hours, responsibilities and workload accordingly.
Reports to:
Global Director of Strategic Communication.
Probation:
6 months.
Annual leave:
Commensurate with the country of residence. The holiday year runs from 1 January to 31 December.
Other benefits:
Standard Animals Asia benefits plus training will be provided as required with opportunities for growth and development.
How to apply Please send your CV and cover letter outlining how you meet the person specification and why you should be considered for this role to us. Only shortlisted candidates will be notified. Find out more, please visit our website.
Animals Asia values candidates with different backgrounds, experiences, and perspectives. We welcome applicants of every ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We are committed to building an organisation that creates an inclusive environment for all.
Using AI During Interviews Animals Asia is committed to ensuring a fair and authentic interview process. The use of artificial intelligence (AI) tools, including but not limited to real‑time transcription, automated response generation or assistance in formulating interview answers, is strictly prohibited during any stage of the interview process. We will take a candidate’s agreement to participate in an interview with us as confirmation that they will not use AI tools in any form during the conversation. If it is discovered or reasonably suspected that AI has been used, the interview will be terminated immediately, and the candidate will no longer be considered for the role. We appreciate your understanding and adherence to this policy, which is in place to maintain the integrity, professionalism and reliability of our recruitment procedures.
Application Deadline on 26th January 2026
#J-18808-Ljbffr
Job Description Your main areas of responsibility include press office management (managing the media inbox, journalist and influencer liaison, writing press releases, and media monitoring), working with our international network of external PR specialists to prepare and deliver PR & media plans for each of our key fundraising markets (UK, US & Aus.), preparing pitches, media releases and content for media outreach and building a library of case studies and fact files to demonstrate our impact. Working closely with our Celebrity Manager, your key responsibility is developing and implementing creative media opportunities for our celebrity supporters to raise Animals Asia’s profile through earned, owned and shared digital platforms, print and broadcast media. You will possess the knowledge, skills, and creativity to help us raise awareness of Animals Asia and what we stand for, helping us grow our supporter base and meet our brand goals.
Key duties:
Strategy and planning
Development of creative campaigns that deliver high quality coverage to reach target audiences in line with Animals Asia’s organisational and communications objectives including fundraising, brand awareness, policy influencing and behaviour change.
Utilise a range of appropriate tactics such as celebrity and influencer support, CEO profile building and subject matter expert thought leadership.
PR delivery
Participate in the development and implementation of our thought leadership programme, supporting our internal subject matter experts to publish on LinkedIn and contribute to earned media.
Prepare, publish, moderate and report on social media content for PR and media purposes, including the identification and targeting of key influencers to support our campaigns and share our content.
Support and promote global campaigns, appeals and events with PR, including the development of press materials and media targeting and liaison.
Participate in a programme of activity to develop and build the profile of our CEO, Jill Robinson, as a key ambassador for Animals Asia.
Press office management
Day‑to‑day running of the press office, including responding to media enquiries, drafting media releases, proactive pitch development, outreach to journalists and influencers, maintaining our database of media contacts and other general press‑office management.
Lead the creation and maintenance of our external events and key dates calendar to identify opportunities and clashes for PR.
Keep abreast of external events and news stories for reactive response and future planning.
Identify, monitor and respond to any reputational and other reactive issues, including anything related to our celebrity ambassadors, in a timely manner.
Coordinate the monitoring, reporting and evaluation of all PR and media activities to assess and learn from the success of activities and feed into future plans.
Manage PR suppliers such as Meltwater and MuckRack to ensure a smooth and well‑functioning press office with timely reporting and access to information.
Maintain the news and media sections of our website and media packs.
Content production and asset coordination
Lead on the internal coordination of information, asset gathering and content production for proactive and reactive media activity, delivering outputs in an engaging, accessible and media‑appealing way, including development and maintenance of a case‑study and fact‑file library and production of media‑ready content such as video, images, audio and copy.
Develop and craft key messages that cut through, in support of our campaigns.
Draft high‑quality materials such as press releases, op‑eds, blogs, briefings, pitches and bios across all PR, in close collaboration with our internal subject‑matter experts.
Relationship management
Day‑to‑day management of PR suppliers and partners, including our international network of external PR specialists to deliver PR campaigns.
Internal liaison with colleagues throughout Animals Asia to gather information, check facts and develop content and pitches for earned media.
Build relationships with key journalists, celebrities and social media influencers.
General
Proactive attendance at meetings.
Keep up to date with developments in PR & media.
Represent Animals Asia at internal and external functions and events as required.
Person Specification
Minimum of three years’ experience of working in a busy press office or PR agency, including drafting key messages, press releases and responding to media enquiries.
Strong news sense, knowledge of biodiversity and animal welfare is a plus.
Strong experience of using a range of proactive and creative PR tactics to generate high quality and on‑message PR coverage, such as with celebrities, individual profile building, fundraising and policy influencing campaigns.
Excellent experience and understanding of different types of PR opportunity and outlet and how to target them, such as broadcast, opinion, news, features and letters.
Experience of working with celebrities, their managers and agents.
Experience in measuring and reporting on press coverage, including using media monitoring software to track media engagement, journalists and coverage.
Excellent understanding of reputation management and associated risks.
Extensive experience of writing and publishing to social media.
Competent video editing skills.
Excellent written English, including writing for journalists and a public audience.
Demonstrable experience of prioritising and delivering against multiple deadlines in a time‑pressured environment.
Confident in building relationships with journalists, colleagues and stakeholders and being a credible representative for the charity and the cause.
Proven ability to work well under pressure.
Willingness and ability to work early/late flexible hours (due to the global nature of the role) and occasionally on weekends.
Commitment to the objectives and values of the organisation.
Advanced working knowledge of Microsoft Office and Google Suite products.
Communication / Interpersonal Skills
Strong people skills with a high level of organisational awareness and demonstrated ability to liaise with a broad and diverse range of stakeholders.
Proactive, with a “can‑do” attitude. Results‑driven to improve performance.
Ability to display initiative, common sense and diplomacy.
Commitment to professionalism, discretion and confidentiality.
Well‑presented, articulate and polite.
Conditions and Benefits Place of work:
Home‑based (Global).
Working hours:
Full‑time. Standard hours are 37.5 hours per week from 9 am to 5 pm, with good flexibility. You will be required to work such additional hours as are necessary to fulfil your role, which may include evenings and weekends. You will be expected to manage your hours, responsibilities and workload accordingly.
Reports to:
Global Director of Strategic Communication.
Probation:
6 months.
Annual leave:
Commensurate with the country of residence. The holiday year runs from 1 January to 31 December.
Other benefits:
Standard Animals Asia benefits plus training will be provided as required with opportunities for growth and development.
How to apply Please send your CV and cover letter outlining how you meet the person specification and why you should be considered for this role to us. Only shortlisted candidates will be notified. Find out more, please visit our website.
Animals Asia values candidates with different backgrounds, experiences, and perspectives. We welcome applicants of every ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We are committed to building an organisation that creates an inclusive environment for all.
Using AI During Interviews Animals Asia is committed to ensuring a fair and authentic interview process. The use of artificial intelligence (AI) tools, including but not limited to real‑time transcription, automated response generation or assistance in formulating interview answers, is strictly prohibited during any stage of the interview process. We will take a candidate’s agreement to participate in an interview with us as confirmation that they will not use AI tools in any form during the conversation. If it is discovered or reasonably suspected that AI has been used, the interview will be terminated immediately, and the candidate will no longer be considered for the role. We appreciate your understanding and adherence to this policy, which is in place to maintain the integrity, professionalism and reliability of our recruitment procedures.
Application Deadline on 26th January 2026
#J-18808-Ljbffr