Zerorez Franchising Systems, Inc.
Associate Regional Marketing Manager
Zerorez Franchising Systems, Inc., Irving, Texas, United States, 75084
Description
The Associate Regional Marketing Manager is responsible for driving revenue growth and brand performance across the
Dallas, Fort Worth, and Tulsa markets . This role owns local marketing execution, market-level strategy, and performance optimization across paid media, local partnerships, grassroots marketing, and customer acquisition initiatives—while ensuring alignment with national brand standards and regional strategy.
This position serves as the primary marketing partner to local General Managers and operations teams, translating corporate strategy into high-impact, market-specific execution.
Key Responsibilities Market Strategy & Execution
Develop and execute localized marketing plans to drive lead volume, revenue, and market share
Adapt national campaigns to fit local market dynamics, seasonality, and competitive landscape
Own go-to-market planning for promotions, pricing initiatives, and new service launches
Performance & Analytics
Manage market-level KPIs including lead volume, cost per lead, conversion rate, and revenue attribution
Analyze performance dashboards and reports to identify opportunities, risks, and optimizations
Partner with the Marketing Director to forecast demand and adjust spend based on performance
Channel Management
Oversee execution of local paid media (digital, search, social, radio, TV, mail)
Manage local SEO, listings, reviews, and reputation management initiatives
Lead grassroots and community marketing efforts (events, social, partnerships, sponsorships)
Cross-Functional Collaboration
Act as the primary marketing liaison to branch leadership and operations teams
Collaborate closely with Call Center, Lifecycle Marketing, and Analytics teams to improve conversion and retention
Ensure marketing initiatives are operationally aligned and executable
Budget & Vendor Management
Manage assigned market budgets and ensure efficient allocation of spend
Work with approved vendors and agencies to execute campaigns and optimize performance
Ensure compliance with brand standards and financial controls
Requirements Required
3+ years of experience in B2C marketing, service business preferred
Strong understanding of performance marketing and local market execution
Proven ability to analyze data and make performance-driven decisions
Experience partnering with operations and local leadership teams
Strong project management and communication skills
Ability to travel between DFW and Tulsa
Preferred
Experience in home services, franchised, or multi-location businesses
Familiarity with CRM, call tracking, and marketing attribution tools
Core Competencies
Strategic thinking with strong execution focus
Data-driven decision making
Cross-functional collaboration
Ownership mindset and accountability
Agility in fast-moving, performance-based environments
Why Zerorez Zerorez is a national, values-driven brand built on
Integrity, Compassion, Agility, Ownership, and Relentless Drive . This role offers the opportunity to make a measurable impact in some of the company’s most important growth markets while working closely with regional leadership to shape the future of the brand.
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The Associate Regional Marketing Manager is responsible for driving revenue growth and brand performance across the
Dallas, Fort Worth, and Tulsa markets . This role owns local marketing execution, market-level strategy, and performance optimization across paid media, local partnerships, grassroots marketing, and customer acquisition initiatives—while ensuring alignment with national brand standards and regional strategy.
This position serves as the primary marketing partner to local General Managers and operations teams, translating corporate strategy into high-impact, market-specific execution.
Key Responsibilities Market Strategy & Execution
Develop and execute localized marketing plans to drive lead volume, revenue, and market share
Adapt national campaigns to fit local market dynamics, seasonality, and competitive landscape
Own go-to-market planning for promotions, pricing initiatives, and new service launches
Performance & Analytics
Manage market-level KPIs including lead volume, cost per lead, conversion rate, and revenue attribution
Analyze performance dashboards and reports to identify opportunities, risks, and optimizations
Partner with the Marketing Director to forecast demand and adjust spend based on performance
Channel Management
Oversee execution of local paid media (digital, search, social, radio, TV, mail)
Manage local SEO, listings, reviews, and reputation management initiatives
Lead grassroots and community marketing efforts (events, social, partnerships, sponsorships)
Cross-Functional Collaboration
Act as the primary marketing liaison to branch leadership and operations teams
Collaborate closely with Call Center, Lifecycle Marketing, and Analytics teams to improve conversion and retention
Ensure marketing initiatives are operationally aligned and executable
Budget & Vendor Management
Manage assigned market budgets and ensure efficient allocation of spend
Work with approved vendors and agencies to execute campaigns and optimize performance
Ensure compliance with brand standards and financial controls
Requirements Required
3+ years of experience in B2C marketing, service business preferred
Strong understanding of performance marketing and local market execution
Proven ability to analyze data and make performance-driven decisions
Experience partnering with operations and local leadership teams
Strong project management and communication skills
Ability to travel between DFW and Tulsa
Preferred
Experience in home services, franchised, or multi-location businesses
Familiarity with CRM, call tracking, and marketing attribution tools
Core Competencies
Strategic thinking with strong execution focus
Data-driven decision making
Cross-functional collaboration
Ownership mindset and accountability
Agility in fast-moving, performance-based environments
Why Zerorez Zerorez is a national, values-driven brand built on
Integrity, Compassion, Agility, Ownership, and Relentless Drive . This role offers the opportunity to make a measurable impact in some of the company’s most important growth markets while working closely with regional leadership to shape the future of the brand.
#J-18808-Ljbffr