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Yeomans

Social Media & Advertising Specialist

Yeomans, Daytona Beach, Florida, United States, 32118

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Title Social Media & Advertising Specialist — Gary Yeomans Honda (Daytona Beach, FL)

Location Daytona Beach, FL (Onsite)

Compensation Competitive pay + bonus | Fulltime | Onsite

Role Overview Gary Yeomans Honda is growing and we’re hiring a hands‑on marketer to drive showroom and service traffic with data‑driven paid media and thumb‑stopping social content.

What you’ll do

Plan and execute paid campaigns across Meta (Facebook/Instagram), YouTube, and Google Ads (Search/Display/PMAX).

Optimize listings and lead flow from AutoTrader, CarGurus, Cars.com, etc.

Build an organic social calendar (reels, short‑form video, stories) and engage our local community.

Write ad copy, coordinate simple photo/video shoots, and ensure OEM brand compliance.

Track results in GA4/CRM, report on CPL/CPA/ROAS, and drive continuous improvement.

Partner with Sales, Service, and BDC to align offers, inventory, and promotions.

What you bring

1‑3+ years in automotive marketing or performance advertising (dealer, agency, or vendor).

Proven results with Meta/YouTube/Google Ads; confident editing short‑form video (CapCut/Canva a plus).

Familiarity with marketplace platforms (AutoTrader, CarGurus, Cars.com) and lead attribution in GA4/CRM.

Strong writing, visual instincts, and a portfolio of ads/reels/posts that show impact.

Why join us

Competitive pay + performance bonus

Growth path in a high‑volume, customer‑first dealership

Benefits, training, and the tools to win

Responsibilities

Media planning & execution: Manage Meta, YouTube, and Google Ads (Search/Display/PMAX); set budgets, pacing, and audience targeting.

Marketplace optimization: Improve visibility and lead quality from AutoTrader, CarGurus, Cars.com and similar partners.

Content & community: Run a monthly social calendar (reels, stories, car walkarounds, service tips, event coverage); engage comments and local groups.

Creative production: Write copy, storyboard short videos, coordinate quick shoots, and maintain OEM brand/coop compliance.

Analytics & reporting: Build GA4 dashboards, track leads from source to sale in CRM, and present weekly insights with next‑step actions.

Collaboration: Align with Sales/Service/BDC on inventory highlights, specials, and reputation management; support events and sponsorships.

Qualifications

1‑3+ years of performance advertising/social in automotive or similar high‑intent retail.

Hands‑on with Meta Ads, YouTube, and Google Ads; strong UTM/GA4 skills and CRM familiarity.

Experience editing short‑form video; proficiency with Canva/CapCut or similar tools.

Portfolio demonstrating growth in leads/appointments and efficient CPL/ROAS.

Clear communicator who can translate data into action.

Success Metrics (first 90 days)

Increase qualified leads & appointments while lowering CPL/CPA.

Lift VDP views and website sessions from paid social/search.

Improve organic social engagement (reach, saves, shares).

Deliver a consistent weekly readout: results, insights, and next steps.

How to apply Email your resume and portfolio or apply in person. Apply today: Send your resume and 3-5 campaign examples/links to application@example.com.

Equal Opportunity Employer Gary Yeomans Honda is an Equal Opportunity Employer.

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