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Bayshore

Growth Marketing & E-commerce Pro (Smart Toothbrush Brand)

Bayshore, Tampa, Florida, us, 33646

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About Us

BLÜ Smart Toothbrush

is an innovative oral care startup at the intersection of dental health and connected technology. We aren't just selling toothbrushes; we are selling a smarter way to live through our intuitive BLÜ App that tracks brushing and flossing habits.

This is a

"Founder’s Right Hand"

role. You will not be a cog in a large corporate machine; you will work directly with me to manage the entire lifecycle of the BLÜ brand. We are looking for a self-starter who excels in high-autonomy environments and is comfortable leveraging advanced AI to scale a premium tech brand.

Key Responsibilities 1. AI Visual Production & Branding

Strategic Selection:

Review raw product imagery (toothbrushes, charging bases, packaging) and use

Gemini

to rate them based on marketability for our target demographic (tech-savvy health enthusiasts).

AI Transformation:

Use

Nano Banana 3.0

and

Imagine Art

to transform basic product shots into high-end, lifestyle photography and cinematic 5-second "Hero" videos that showcase the sleekness of the brush and the app interface.

Unified Aesthetic:

Maintain a clean, clinical-yet-luxurious visual identity across all assets using Nano Banana.

2. Social Media Growth (Snapchat, TikTok, and IG)

Visual Grid:

Create a unified, professional social media presence. The aesthetics should scream "Premium Tech" and "Healthy Lifestyle."

Daily "Habit Storytelling":

3–5 daily stories per platform focusing on the benefits of habit tracking, "brushing away the blue" in the app, and oral health tips.

3. Shopify & Technical Operations

Full-Stack Management:

Manage all Shopify, Amazon, and Walmart listings, including the management of subscription models for replacement brush heads and localized descriptions.

Tracking & Pixels:

Link and verify

Snapchat, TikTok, and Meta Pixels (CAPI)

to ensure 100% data accuracy between the shop and our ad platforms.

Order Fulfillment:

Manage the daily Shopify dashboard and coordinate with the fulfillment team to ensure seamless delivery.

4. Performance Marketing & Media Buying

Paid Ads:

Launch and optimize high-ROAS campaigns on

Snapchat, Amazon, TikTok, and Instagram .

Growth Metrics:

Manage a $1,000+ monthly launch budget with a strict focus on

CPA (Cost Per Acquisition)

and long-term customer value.

5. Affiliate & Influencer Recruitment

Identify and recruit "Authority Affiliates," specifically dental hygienists, dentists, and tech-lifestyle influencers who align with the BLÜ brand.

6. Multi-Project Support

During operational downtime, you will provide support for other related future projects (technical research, AI prompting, and administrative tasks) to keep our ecosystem moving forward.

The Selection Process: 1-Day Paid Audition

We do not hire based solely on resumes. Finalists will be invited to a paid

1-day Remote Intensive Audition .

The Compensation:

2,500 EGP (Paid within 48 hours of submission through Deel).

The Tasks for the Audition are:

Using AI or other software you are proficient in, transform 5 raw product photos of the BLÜ brush into a unified, high-end "lifestyle" photoshoot.

Create a professional-looking grid of 6 posts on IG, TikTok, and Snapchat that explains the BLÜ app.

Create 2 cinematic video ads (one for Snapchat, one for TikTok) showcasing the "Smart Tracking" feature.

Build 2 Shopify listings (e.g., The Smart Brush Kit and the Replacement Head Subscription).

Structure a mock paid ad campaign strategy for TikTok/Snapchat.

Identify 3 specific "Micro-Influencers" (one in the dental space, two in tech/lifestyle) and write a 3-sentence "Hook" to recruit them to the BLÜ affiliate program.

Job Requirements

Language:

Fluent or very strong in English.

Experience:

5+ Years in E-commerce Operations or Performance Marketing.

Content King/Queen:

Proven track record of creating high-converting video/image content and managing it through to positive ROAS.

Technical Expertise:

Proficiency in

Shopify (Backend/Pixels), Amazon seller, Walmart seller,

Snapchat/TikTok/Meta Business Suites .

AI-Fluent:

Proven ability to use

Gemini, Nano Banana , and other AI image/video generators professionally.

Analytical Mind:

Strong understanding of AI applications in marketing, automation, and data analytics.

Multitasker:

Ability to pivot between health-tech, app-based marketing, and administrative support.

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