Director, Creative + Content Marketing Job at 10x Genomics Inc in Pleasanton
10x Genomics Inc, Pleasanton, CA, US
Overview
Director of Creative + Content Marketing at 10x Genomics spearheads the strategy, creation, and delivery of engaging, on-brand content across all channels. This role covers editorial direction and the full spectrum of creative production, including multimedia, visual assets, copywriting, and high-caliber scientific writing. The ideal candidate thrives at the intersection of science, storytelling, and visual communication—ensuring every asset supports brand, pipeline, and audience objectives. This position reports to the Vice President of Integrated Marketing Communications.
What you will be doing
- Content & Creative Strategy
- Define and evolve the brand's narrative, voice, and visual identity in collaboration with the VP of Integrated Marketing Communications and executive leadership, ensuring alignment with corporate strategy.
- Set and own the vision for all content marketing, balancing scientific rigor with creative storytelling and strong visual identity.
- Develop a multi-channel editorial and creative calendar that supports strategic campaigns, demand generation, and thought leadership.
- Collaborate with the Sr. Visual Designer to guide visual/graphic design for content assets and ensure a cohesive brand experience.
- Editorial, Science Writing & Copywriting
- Personally take on or assign the drafting, reviewing, and refining of core content: thought leadership articles, technical blogs, whitepapers, and educational resources.
- Ensure outstanding scientific accuracy, clarity, and engagement—partnering with product, segment marketing, and internal subject matter experts.
- Lead creation and review of campaign copy, web pages, social posts, and sales collateral for consistency, clarity, and brand tone of voice.
- Content/Multi-Format Production Oversight
- Oversee end-to-end production of digital (web, email, video, infographics), print, and multimedia content.
- Manage a hybrid team of in-house specialists, writers (copy and science), editors, and external agencies or freelancers.
- Own timelines, resource allocation, creative workflow, and final delivery—ensuring content is on-brand, high-quality, and on-deadline.
- Creative Collaboration
- Serve as the key marketing stakeholder on creative projects, leading campaign asset ideation and working directly with the Sr. Visual Designer and Digital team for visuals, layout, and new formats (video, animation, interactive).
- Drive creative briefs, review cycles, and asset approvals for all content deliverables.
- Governance & Optimization
- Enforce content and creative brand standards, style guides, and compliance requirements (including scientific claims).
- Measure and optimize content performance against engagement and conversion KPIs—applying learnings to continually improve impact.
- Leadership & Enablement
- Mentor content creators and science communicators within the team.
- Develop processes to support efficient, scalable creative/content production.
- Champion innovation in content formats, distribution, and cross-channel storytelling.
Minimum requirements
- 7 years in content/creative/marketing roles (science writing/editorial, copywriting, or content leadership)
- 2 years in a content or creative production team leadership role
- Bachelor's in scientific discipline, English, Marketing/Communications, or related field
- Proven background in life sciences or deep technology content marketing—comfortable translating technical/scientific concepts for diverse, expert-to-nonexpert audiences
- Strong editorial and copywriting expertise across marketing collateral, campaigns, and digital content, matched by hands-on experience creating or editing detailed science content
- Demonstrated ability to oversee visual creative and digital production workflows (including video, graphics, and layout)
- Excellent project management; able to prioritize, delegate, and deliver across multiple initiatives
- Advanced collaboration with creative, product, and technical teams; able to guide concept-to-delivery for high-impact creative and written assets
- Experience managing freelance and in-house contributors
Preferred skills/qualifications
- Life sciences experience strongly preferred
- Local to the San Francisco Bay Area or willing to relocate
Remote candidates will be considered
#LI-AR
Compensation
Below is the base pay range for this full-time position. The actual base pay will depend on several factors unique to each candidate, including skills, qualifications, and experience. This role is eligible for 10x equity grants, health and retirement benefit programs, and an annual bonus or sales incentive program. During the hiring process, your 10x recruiter can share more about the total compensation package.
Pay Range: $228,300 — $308,900 USD
About 10x Genomics
At 10x Genomics, accelerating our understanding of biology is a mission. We enable scientists to advance their research and address scientific questions they did not think to ask. Our tools have enabled discoveries across biology including cancer, immunology, and neuroscience. We are committed to finding the best person for every aspect of our work to drive better technologies, treatments, and a better future. Find out how you can make a 10x difference.
Individuals seeking employment at 10x Genomics are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.
10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.