24 Seven
CRM Manager Analytics – remote freelance
24 Seven, Los Angeles, California, United States, 90079
Our client, a growing name in entertainment is seeking a Manager, Analytics to drive data-informed decision-making across our CRM and lifecycle marketing efforts. This is a remote freelance role (40 hours a week) through the end of the year with potential to extend.
Must be US based in PST time zone.
Key Responsibilities CRM & Lifecycle Analytics
Own analytics and measurement strategy for CRM and lifecycle marketing initiatives across email, push, in-app, and emerging channels.
Analyze campaign performance, user behavior, and lifecycle trends to identify opportunities to improve engagement, retention, and conversion.
Develop and maintain KPIs tied to real business outcomes, including active usage, retention, and incremental lift.
Support test-and-learn initiatives, including A/B testing, experimentation frameworks, and performance readouts.
Translate complex datasets into clear recommendations that guide prioritization and optimization decisions.
Reporting & Executive Insights
Build dashboards, decks & reports that provide visibility into CRM performance and customer health.
Deliver concise, executive-ready insights highlighting trends, risks, and opportunities.
Establish consistent measurement standards and reporting frameworks across initiatives and markets.
Cross-Functional Collaboration
Work closely with Data, Engineering, and Marketing Technology partners to ensure data accuracy, availability, and scalability.
Support improvements to data infrastructure, tracking, and integrations across CRM platforms and analytics tools.
Act as a strategic analytics partner to CRM, Product Marketing, and Growth teams.
Operational Excellence
Define analytics best practices, documentation, and processes to support scalable measurement.
Ensure data governance, consistency, and compliance in all reporting and analysis.
Proactively identify gaps in data, tooling, or processes and recommend solutions.
Qualifications Required
5–8+ years of experience in analytics, CRM analytics, lifecycle marketing, or customer insights.
Strong experience analyzing CRM and customer lifecycle data in a digital, DTC, or media environment.
Proficiency with CRM platforms and analytics tools (e.g., Braze, SFMC, Redfast Tableau, or similar).
Demonstrated ability to translate data into actionable insights and strategic recommendations.
Excellent communication skills with experience presenting to senior stakeholders.
Preferred
Experience supporting streaming, media, or subscription-based businesses.
Familiarity with experimentation methodologies, incrementality analysis, and cohort-based analysis.
Exposure to global or multi-market analytics environments.
Success Metrics
Clear, trusted measurement of CRM and lifecycle performance across channels and markets.
Improved campaign effectiveness driven by actionable insights and testing.
Strong adoption of dashboards and reporting by CRM and marketing stakeholders.
Reduced ambiguity in performance measurement through standardized analytics frameworks.
#J-18808-Ljbffr
Key Responsibilities CRM & Lifecycle Analytics
Own analytics and measurement strategy for CRM and lifecycle marketing initiatives across email, push, in-app, and emerging channels.
Analyze campaign performance, user behavior, and lifecycle trends to identify opportunities to improve engagement, retention, and conversion.
Develop and maintain KPIs tied to real business outcomes, including active usage, retention, and incremental lift.
Support test-and-learn initiatives, including A/B testing, experimentation frameworks, and performance readouts.
Translate complex datasets into clear recommendations that guide prioritization and optimization decisions.
Reporting & Executive Insights
Build dashboards, decks & reports that provide visibility into CRM performance and customer health.
Deliver concise, executive-ready insights highlighting trends, risks, and opportunities.
Establish consistent measurement standards and reporting frameworks across initiatives and markets.
Cross-Functional Collaboration
Work closely with Data, Engineering, and Marketing Technology partners to ensure data accuracy, availability, and scalability.
Support improvements to data infrastructure, tracking, and integrations across CRM platforms and analytics tools.
Act as a strategic analytics partner to CRM, Product Marketing, and Growth teams.
Operational Excellence
Define analytics best practices, documentation, and processes to support scalable measurement.
Ensure data governance, consistency, and compliance in all reporting and analysis.
Proactively identify gaps in data, tooling, or processes and recommend solutions.
Qualifications Required
5–8+ years of experience in analytics, CRM analytics, lifecycle marketing, or customer insights.
Strong experience analyzing CRM and customer lifecycle data in a digital, DTC, or media environment.
Proficiency with CRM platforms and analytics tools (e.g., Braze, SFMC, Redfast Tableau, or similar).
Demonstrated ability to translate data into actionable insights and strategic recommendations.
Excellent communication skills with experience presenting to senior stakeholders.
Preferred
Experience supporting streaming, media, or subscription-based businesses.
Familiarity with experimentation methodologies, incrementality analysis, and cohort-based analysis.
Exposure to global or multi-market analytics environments.
Success Metrics
Clear, trusted measurement of CRM and lifecycle performance across channels and markets.
Improved campaign effectiveness driven by actionable insights and testing.
Strong adoption of dashboards and reporting by CRM and marketing stakeholders.
Reduced ambiguity in performance measurement through standardized analytics frameworks.
#J-18808-Ljbffr