Good Reason Houston is hiring: Associate, Digital Audience | Public Affairs & En

Associate, Digital Audience | Public Affairs & Engagement Team About Good Reason Houston Good Reason Houston exists to ensure that every child, in every neighborhood of Houston, has access to a world-class public education and the opportunity to thrive in the Houston of tomorrow. From a child’s first day of Pre‑K to their first day on the job, we work to make sure every student is prepared for success in school, career, and life. Anchored in a cradle-to-career vision, Good Reason Houston is driven by a bold North Star Goal: to double the rate of public school graduates earning a living wage by 2040, positioning economic mobility as the ultimate measure of student success. Achieving this goal requires collaboration across sectors, and Good Reason Houston serves as Houston’s regional education backbone, uniting public school systems, higher education institutions, employers, and civic leaders around a shared vision for student success. Good Reason Houston builds awareness of, advocates for, and advises school systems on measures aimed to improve the quality of education available to all. Today the organization partners with 25 public school systems that collectively serve 700,000 students across 900 public schools in the Houston region. We seek to cultivate a shared regional vision for educational quality, to build the capacity for change required within districts and the greater Houston community, and to foster collective ownership to support student‑level results for kids across our city. We aim to make Houston the top public education city in the nation. The Associate, Digital Audience will help bring this vision to life by ensuring that Good Reason Houston’s digital voice (and the voice of its other brands) is powerful, creative, and impossible to ignore. The Associate, Digital Audience will explain complex education policy in creative, emotional, and accessible ways across social media, ensuring that the joy of a scholarship celebration or the momentum of a policy victory radiates through every post. This person will cultivate a digital community that not only understands Houston’s education landscape but feels inspired to make it better. In addition to managing our social feeds, this person will keep our website fresh with timely updates, stories, and insights so Houstonians know they can rely on us for the latest on public education—and build a habit of checking back often. They will also ensure newsletters are delivered on time, keeping our audience consistently informed. This position is ideal for an energetic, deadline‑driven, creative brainstormer who thrives on collaboration and wants to use digital storytelling to spark understanding and action. The Associate, Digital Audience will report to the Manager, Content. Primary Responsibilities Social Media Storytelling & Engagement (45%) Translate education policy, data, and organizational wins into creative, emotionally resonant posts across Instagram, X/Twitter, Facebook, LinkedIn, and emerging platforms. Capture and convey the energy of key moments—whether it’s a check giveaway, teacher spotlight, or policy victory—so that audiences feel inspired to share and act. Engage directly with followers, partners, and influencers in comments, messages, and threads to foster a lively, connected community. Track real‑time trends, news, and cultural moments to spark timely, relevant content that elevates Good Reason Houston’s voice. Website Content & Updates (25%) Keep the Good Reason Houston website fresh with updated stories, data insights, and campaign news so Houstonians build a habit of visiting regularly. Collaborate with colleagues to feature timely content that positions GRH as the go‑to source for what’s happening in Houston public education. Ensure all content is accurate, accessible, and aligned with brand voice and design. Newsletter Production & Distribution (20%) Draft, design, and distribute regular newsletters that deliver education news and insights consistently, on time, and with high‑quality storytelling. Collaborate with internal teams to ensure newsletters reflect the most relevant and urgent updates. Monitor performance and experiment with formats to strengthen open and click rates. Monitor performance across platforms—social, web, and email—to assess engagement and growth. Translate insights into recommendations that drive continuous improvement in content strategy. Participate in team reflections and brainstorms to push creative boundaries and test new approaches. Qualifications and Key Attributes Proven experience (3+ years) in social media, digital storytelling, online audience engagement, and e‑newsletters. Strong understanding of current marketing trends and multimedia platforms. Excellent written and verbal communication skills with a keen eye for detail. Ability to think strategically and execute tactically in a fast‑paced environment. Proficiency in marketing analytics tools (e.g., Google Analytics, Meltwater, etc.). Creative thinker with the ability to generate innovative ideas and solutions. Strong project management skills and ability to prioritize tasks effectively. Team player with strong interpersonal skills and ability to collaborate across departments. Our Core Values Our core values reflect the principles that ground and guide our work. They serve as the foundation for how we show up, internally with our colleagues and externally with our partners and communities. These values shape how we make decisions, collaborate across teams, and navigate challenges. They are the throughline that connects our culture to our impact. CURIOUS We are curious— we ask, listen, and learn with humility to grow our understanding and improve how we work in service of students. CONNECTORS We are connectors—we build meaningful, authentic relationships that create momentum for lasting change with and for Houston students, families, and communities. ROOTED We are rooted— we show up with purpose and persistence, grounded in our mission and in deep commitment to Houston. FORWARD‑THINKING We are forward‑thinkers– we champion an optimistic vision for Houston’s future and tackle complex challenges with boldness, creativity, and strategic action. STUDENT‑CENTERED We are students‑centered—removing barriers, expanding opportunity, and shaping systems to improve outcomes for students with the greatest needs. Working at Good Reason Houston Good Reason Houston offers a competitive salary commensurate with experience in a similar position. The starting salary range for this position is $55,000 annually. New hires are offered a salary depending on qualifications, internal equity, and the budgeted amount for the role. Benefits offered include 401(k) (automatic 3% employer contribution), life, medical, dental and vision insurance packages. Each employee accrues 35 paid time off days per calendar year in addition to the 19 paid holidays per year. Good Reason Houston is an office‑based organization, but allows for virtual work on Mondays and Fridays. Please share a brief summary of your relevant background and experience. (No more than 500 words.) * Race/Ethnicity Hispanic or Latino White Black or African‑American Asian Native Hawaiian or Other Pacific Islander American Indian or Alaskan Native Decline to Answer Invitation for Job Applicants to Self‑Identify as a U.S. Veteran a veteran of the U.S. military, ground, naval, or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability. a recently separated veteran means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval or air service. an active duty wartime or campaign badge veteran means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. an “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Voluntary Self‑Identification of Disability Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self‑identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. 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