Marketing Automation & Content Associate Job at The Mather Group, LLC in Chicago

Marketing Automation & Content Associate

This role reports to the Chief Marketing Officer and plays a key role in executing integrated marketing campaigns, Account-Based Marketing programs, and multi-channel content activation. The position blends hands‑on campaign execution with marketing automation and performance tracking to support scalable growth.

Pay Range

Base pay range: $90,000 – $100,000 per year.

Role Responsibilities

• Build and support Salesforce Account Engagement (Pardot) campaigns and nurture programs.
• Assist with segmentation, scoring, and lifecycle workflows.
• Support outreach aligned to Business Development workflows.
• Coordinate webinar and event campaigns, including emails, landing pages, reminders, and follow‑up.
• Maintain CRM data accuracy, tagging, and basic reporting.

Content Enablement

• Repurpose existing content (webinars, insights, research) into emails, campaign assets, and social copy.
• Support account‑based and audience‑specific content initiatives.
• Maintain campaign and editorial calendars.
• Collaborate with external and internal teams to support timely, compliant content delivery.

Analytics & Optimization

• Track campaign engagement and funnel performance.
• Assist with dashboards and reporting tied to marketing activity and growth outcomes.
• Identify opportunities to improve campaign execution and efficiency.
• Share insights and performance updates with the marketing team.

Required Experience

• 2–5 years of experience in marketing automation, campaign execution, or content marketing.
• Experience in financial services, professional services, B2C or B2B environments preferred.
• Proficient with Salesforce, Account Engagement (Pardot), Google Analytics, and paid media platforms.
• Organized, detail‑oriented, and comfortable managing multiple campaigns at once.
• Strong writing and editing skills.
• Curious about marketing technology, data, and emerging tools.
• Collaborative and eager to learn in a fast‑growing environment.

Role Information

• Location: Chicago – 3 days in office required.
• Classification: Full‑Time, Exempt – 40+ hours per week.
• Compensation: $90,000 – $100,000, plus annual bonus opportunity.

Additional Information

• Seniority level: Associate.
• Employment type: Full‑time.
• Job function: Finance and Marketing.
• Benefits: Medical insurance, Vision insurance, 401(k), Paid maternity leave, Paid paternity leave, Tuition assistance, Disability insurance.