Briggs Auto Group
Automotive Marketing Director — Automotive Dealership
Location: Manhattan Kansas
Position Type: Full-Time
Experience Level: Senior
About The Opportunity Be part of something new. A well-established automotive dealership group is launching an in-house advertising agency to handle marketing for 10+ dealership locations across the region. We’re looking for an experienced marketing leader to build and run this agency from the ground up.
This is a rare ground‑floor opportunity to shape the vision, build the team, and establish processes while having the stability and resources of an established automotive group behind you. You’ll have built‑in clients, eliminating the pressure of constant new business development, allowing you to focus on creating exceptional work and building a high‑performing team.
What You’ll Do
Lead the strategic direction and daily operations of a new in‑house advertising agency
Develop and execute comprehensive marketing strategies across 10+ dealership rooftops
Build, mentor, and manage a creative team (Account Executive, Graphic Designer, Production Coordinator)
Maintain brand consistency while ensuring OEM compliance across all locations
Oversee campaign development from concept through execution across digital, print, broadcast, and social media
Manage agency P&L, budgets, vendor relationships, and contract negotiations
Serve as primary liaison between agency and dealership ownership/management
Ensure all marketing efforts drive measurable results in sales, service, and customer retention
Stay ahead of automotive marketing trends and implement innovative strategies
Position the agency for potential external client acquisition as operations mature
What You Bring Required:
5+ years of marketing leadership experience, preferably in advertising agency or in‑house marketing
Proven track record developing and executing successful multi‑channel marketing campaigns
Strong strategic thinking with the ability to translate business objectives into marketing strategies
Experience managing teams, budgets, and multiple projects simultaneously
Excellent communication and presentation skills
Deep understanding of digital marketing, traditional media, and integrated campaigns
Proficiency with marketing analytics and performance measurement
Ability to thrive in a fast‑paced, deadline‑driven environment
Preferred:
Automotive marketing or dealership experience
Experience building or scaling an agency or marketing department
Knowledge of OEM brand guidelines and compliance requirements
Familiarity with CRM platforms, marketing automation, and customer data management
Existing relationships with media buyers, production vendors, and creative freelancers
What We Offer
Compensation Range: $120,000 - $160,000 annually
Performance‑based incentives
Comprehensive benefits package (health, dental, vision)
401(k) with company match
Paid time off and holidays
Professional development opportunities
Autonomy to build and shape your own agency
Stable, established company with entrepreneurial opportunity
Manhattan, Kansas location: affordable cost of living, college town amenities, family‑friendly community
About Us We’re an established automotive dealership group with 10+ locations and a reputation for excellence in customer service and community involvement. We’re investing in the future of our marketing capabilities by bringing advertising in‑house, and we need the right leader to make it happen.
To Apply Submit your resume along with a cover letter explaining why you’re the right person to build this agency. Include examples of successful campaigns you’ve led and your vision for what an in‑house automotive advertising agency should accomplish.
We’re an equal opportunity employer committed to building a diverse and inclusive workplace.
#J-18808-Ljbffr
About The Opportunity Be part of something new. A well-established automotive dealership group is launching an in-house advertising agency to handle marketing for 10+ dealership locations across the region. We’re looking for an experienced marketing leader to build and run this agency from the ground up.
This is a rare ground‑floor opportunity to shape the vision, build the team, and establish processes while having the stability and resources of an established automotive group behind you. You’ll have built‑in clients, eliminating the pressure of constant new business development, allowing you to focus on creating exceptional work and building a high‑performing team.
What You’ll Do
Lead the strategic direction and daily operations of a new in‑house advertising agency
Develop and execute comprehensive marketing strategies across 10+ dealership rooftops
Build, mentor, and manage a creative team (Account Executive, Graphic Designer, Production Coordinator)
Maintain brand consistency while ensuring OEM compliance across all locations
Oversee campaign development from concept through execution across digital, print, broadcast, and social media
Manage agency P&L, budgets, vendor relationships, and contract negotiations
Serve as primary liaison between agency and dealership ownership/management
Ensure all marketing efforts drive measurable results in sales, service, and customer retention
Stay ahead of automotive marketing trends and implement innovative strategies
Position the agency for potential external client acquisition as operations mature
What You Bring Required:
5+ years of marketing leadership experience, preferably in advertising agency or in‑house marketing
Proven track record developing and executing successful multi‑channel marketing campaigns
Strong strategic thinking with the ability to translate business objectives into marketing strategies
Experience managing teams, budgets, and multiple projects simultaneously
Excellent communication and presentation skills
Deep understanding of digital marketing, traditional media, and integrated campaigns
Proficiency with marketing analytics and performance measurement
Ability to thrive in a fast‑paced, deadline‑driven environment
Preferred:
Automotive marketing or dealership experience
Experience building or scaling an agency or marketing department
Knowledge of OEM brand guidelines and compliance requirements
Familiarity with CRM platforms, marketing automation, and customer data management
Existing relationships with media buyers, production vendors, and creative freelancers
What We Offer
Compensation Range: $120,000 - $160,000 annually
Performance‑based incentives
Comprehensive benefits package (health, dental, vision)
401(k) with company match
Paid time off and holidays
Professional development opportunities
Autonomy to build and shape your own agency
Stable, established company with entrepreneurial opportunity
Manhattan, Kansas location: affordable cost of living, college town amenities, family‑friendly community
About Us We’re an established automotive dealership group with 10+ locations and a reputation for excellence in customer service and community involvement. We’re investing in the future of our marketing capabilities by bringing advertising in‑house, and we need the right leader to make it happen.
To Apply Submit your resume along with a cover letter explaining why you’re the right person to build this agency. Include examples of successful campaigns you’ve led and your vision for what an in‑house automotive advertising agency should accomplish.
We’re an equal opportunity employer committed to building a diverse and inclusive workplace.
#J-18808-Ljbffr