Confidential is hiring: Vice President of Brand Creative in Philadelphia

Vice President of Brand Creative

About the Company

Innovative company providing custom-fit bras for small-chested women

Industry
Retail

Type
Privately Held, VC-backed

Founded
2017

Employees
11-50

Funding
$1-$5 million

Categories

• E-Commerce
• Fashion
• Retail
• Women's
• Custom Apparel
• Tech Accessories
• Manufacturing
• Consumer Staples

About the Role

The Company is seeking a VP of Brand Creative to play a pivotal role in the evolution of its brand. The successful candidate will be responsible for leading the brand's creative strategy, with a focus on elevating its positioning, deepening emotional connections with the community, and driving business impact through compelling brand storytelling. This executive-level position demands a leader with a deep passion for the brand's mission, at least 10 years' experience in brand, creative, or design leadership, and a strong portfolio demonstrating brand strategy and creative execution. The role involves owning the product storytelling framework, ensuring creative consistency across all touchpoints, and leading a high-performing creative team. The ideal candidate will have a proven track record in e-commerce storytelling, PDP optimization, and customer journey design, and will be adept at using data and insights to inform and optimize creative strategies. Applicants for the VP of Brand Creative role at the company should be prepared to work in a fast-paced, dynamic environment and be committed to the values of curiosity, resilience, and community. The role requires a leader with strong creative instincts, analytical rigor, and the ability to balance speed, quality, and scalability in a way that aligns with business priorities. Experience in women's apparel or intimates is strongly preferred, and the candidate should be adept at building and maintaining a fun, energetic, and creatively ambitious work culture. The VP will be expected to set the vision and strategy for influencer, PR, social, and community, and to drive the brand's growth through integrated marketing campaigns. A high level of resilience, a proactive approach to challenges, and a genuine commitment to the brand's mission of body positivity and confidence are essential for this role.

Hiring Manager Title
CEO

Travel Percent
Less than 10%

Functions

• Marketing
• Design

In Summary: The successful candidate will be responsible for leading the brand's creative strategy . The VP will be expected to set the vision and strategy for influencer, PR, social, and community . The ideal candidate will have a proven track record in e-commerce storytelling, PDP optimization, and customer journey design . En Español: Vicepresidente de Brand Creative About the Company compañía innovadora que brinda sujetadores personalizados para mujeres pequeñas IndustryRetail TypePrivately Held, VC-backed Founded2017 Employees11-50 Funding$1-$5 million Categorias E-CommerceFashionRetaalWomen's Custom ApparelTech AccessoriesManufacturingConsumer Staples About the Role La empresa está buscando un vicepresidente del brand creative para desempeñar un papel fundamental en la evolución de su marca. El candidato exitoso será responsable de liderar la estrategia creativa de la marca, con foco en elevar su posicionamiento, profundizar las conexiones con la comunidad y impulsar el impacto empresarial a través de una visión convincente de marca. Este nivel ejecutivo requiere de un líder creativo con una profunda pasión por la comunidad de marca, al menos 10 años de experiencia en diseño de datos, un marco de trabajo creativo o la gestión de productos y los clientes. El papel requiere un líder con fuertes instintos creativos, rigor analítico y la capacidad de equilibrar velocidad, calidad y escalabilidad de una manera que se alinee con las prioridades empresariales. Se prefieren mucho la experiencia en ropa o intimos femeninos, y el candidato debe ser hábil para construir y mantener una cultura laboral divertida, energética y creativamente ambiciosa.