Allstate Insurance Company
Growth Media Senior Consultant – SEO
Allstate Insurance Company, Indiana, Pennsylvania, us, 15705
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description We are seeking a highly motivated and data-driven senior consultant to join our in-house SEO team. In this role, you will be a key contributor to the daily operations and evolving strategic initiatives that support Allstate visibility in traditional organic search results as well as emerging AI-driven answer engines.
Key Responsibilities
Leverage various data sources to identify gaps and opportunities for improving visibility of the brand where people are searching for information
Support ongoing maintenance and improvement of existing content inventory, including technical hygiene and content optimization
Collaborate with content writers to ensure SEO best practices are incorporated into content creation workflows
Play a lead role in ongoing test-and-learn initiatives related to content optimization for search engines and AI answer engines
Monitor and analyze content performance using tools like Google Search Console, SEMrush, Ahrefs, and Adobe Analytics
Compile data from multiple sources to identify trends and anomalies to be used as context alongside high-level KPI reporting
Stay up to date with the latest trends in search such as AI overviews and LLMs.
Supervisory Responsibilities This job does not have supervisory duties.
Preferred Qualifications Experience
5 or more years of relevant digital marketing experience
Functional Skills
Experience with content management platforms
Experience with digital analytics tools such as Adobe Analytics, Google Analytics
Experience with competitive insight tools such as Profound, Brightedge and SEMRush
Experience with all stages of SEO testing, from concept to execution through measurement
Strong understanding of on-page SEO and content strategy
Strong knowledge of technical SEO
Working knowledge of large language models (LLMs) such as ChatGPT
Working knowledge of use cases where AI can be leveraged to support SEO efforts
Writing/Editorial experience strongly preferred
Working knowledge of Local SEO a definite plus
Team player with strong organizational and project management skills
Ability to think strategically and execute at a tactical level equally well
Ability to influence decision-making in a highly matrix environment
Ability to be proactive in opportunities to drive performance
Advanced communication skills including proficiency in developing and delivering presentations
Skills Artificial Intelligence (AI), Content Writing, SEO Content, Web Content
Compensation Compensation offered for this role is 70,100.00 - 121,475.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.
To view the FMLA poster, click “here”. This poster summarizes the major provisions of the Family and Medical Leave Act (FMLA) and tells employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
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Job Description We are seeking a highly motivated and data-driven senior consultant to join our in-house SEO team. In this role, you will be a key contributor to the daily operations and evolving strategic initiatives that support Allstate visibility in traditional organic search results as well as emerging AI-driven answer engines.
Key Responsibilities
Leverage various data sources to identify gaps and opportunities for improving visibility of the brand where people are searching for information
Support ongoing maintenance and improvement of existing content inventory, including technical hygiene and content optimization
Collaborate with content writers to ensure SEO best practices are incorporated into content creation workflows
Play a lead role in ongoing test-and-learn initiatives related to content optimization for search engines and AI answer engines
Monitor and analyze content performance using tools like Google Search Console, SEMrush, Ahrefs, and Adobe Analytics
Compile data from multiple sources to identify trends and anomalies to be used as context alongside high-level KPI reporting
Stay up to date with the latest trends in search such as AI overviews and LLMs.
Supervisory Responsibilities This job does not have supervisory duties.
Preferred Qualifications Experience
5 or more years of relevant digital marketing experience
Functional Skills
Experience with content management platforms
Experience with digital analytics tools such as Adobe Analytics, Google Analytics
Experience with competitive insight tools such as Profound, Brightedge and SEMRush
Experience with all stages of SEO testing, from concept to execution through measurement
Strong understanding of on-page SEO and content strategy
Strong knowledge of technical SEO
Working knowledge of large language models (LLMs) such as ChatGPT
Working knowledge of use cases where AI can be leveraged to support SEO efforts
Writing/Editorial experience strongly preferred
Working knowledge of Local SEO a definite plus
Team player with strong organizational and project management skills
Ability to think strategically and execute at a tactical level equally well
Ability to influence decision-making in a highly matrix environment
Ability to be proactive in opportunities to drive performance
Advanced communication skills including proficiency in developing and delivering presentations
Skills Artificial Intelligence (AI), Content Writing, SEO Content, Web Content
Compensation Compensation offered for this role is 70,100.00 - 121,475.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.
To view the FMLA poster, click “here”. This poster summarizes the major provisions of the Family and Medical Leave Act (FMLA) and tells employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
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