Zynga
As a global leader in interactive entertainment and a proud label of TakeTwo Interactive, our games have been downloaded over 6 billion timesconnecting players in 175+ countries through fun, strategy, and a little friendly competition.
From thrilling casino spins to epic strategy battles, mindbending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fanfavorites and latest hits include FarmVille, Words With Friends, Zynga Poker, Game of Thrones Slots Casino, Wizard of Oz Slots, Hit it Rich! CSR Racing, Harry Potter: Puzzles & Spells, Match Factory, and Color Block Jamplus many more!
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. As the Director, Product Marketing you will be responsible for driving marketing strategy & execution for Zyngas Casual Games with a focus on Words with Friends, Harry Potter Puzzles & Spells, and new projects yet to be announced. Seated within the studio, you will play a key role in working with the development team to incorporate marketing into the product strategy and act as the voice of the product to key functions (Creative, UA, LCM, ASO, and Community).
Build strategic and tactical marketing plan from the ground up with specific channel strategies that align to the product roadmap including features and content at every stage of development (concept testing, playtest and release).
Develop and execute Marketingled Campaigns with activations in Television, Podcasts, Influencers, and Earned Media with a mix of internal teams and external agencies.
Drive Live Operations marketing to support the weekly and monthly engagement goals of the games, establishing a playbook around experimentation and best practices.
Collaborate closely with Product Leadership, Analytics and Finance on the business performance of the marketing.
Mentor and manage a team of direct reports with operational oversight of a larger crossfunctional team resourced to support the marketing.
810 Years of handson Product Marketing experience with an emphasis on Casual Games in mobile.
~ Traditional and Digital Media buying, inclusive of Television, Podcasts and Influencers.
~ Live operations marketing experience, supporting all aspects of product development inclusive of content, features, FTUE/RTUE.
~ Extensive experience working with Performance Marketing UA teams including buying and creative groups, core KPIs and test/learn strategies.
Zynga offers a worldclass benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, fulltime employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; and reimbursements for fitnessrelated expenses.
Employment with us is based on substantive ability, objective qualifications, and work ethic not an individuals race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. com to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over thirdparty messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.