Marketing Professional Job at Newberry Animal Hospital Group in Gainesville

Join to apply for the Marketing Professional role at Newberry Animal Hospital Group 3 weeks ago Be among the first 25 applicants Pay Range This range is provided by Newberry Animal Hospital Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base Pay Range $50,000.00/yr - $60,000.00/yr Job Title: Marketing Professional Entity: Specialty Hospital & General Practice Employment Type: Full‑Time Location: Gainesville, FL Reports To: Hospital Administrator / Practice Owners Position Overview We are seeking a strategic and innovative Marketing Professional to lead and execute the marketing efforts for two distinct veterinary entities: a Veterinary Specialty Hospital and a network of General Veterinary Practices. The ideal candidate is a "full‑stack" marketer who can seamlessly switch between high‑level brand strategy and hands‑on execution, and who can ultimately serve as a Marketing Director in the future. Key Responsibilities Brand Strategy & Dual‑Entity Management: Develop and communicate distinct brand voices for the Specialty Hospital and the General Practices. Enhance referral marketing for the Specialty Hospital by improving B2B strategies, referral portals, newsletters, and CE event promotion. Improve client retention for the General Practice through loyalty programs, automated reminders, and educational campaigns. Website Design & Management (Wix): Wix Administration: collaborate with the primary webmaster and move toward full management within 6–12 months. UI/UX Design: continuously refine site layout for a mobile‑first booking experience. Conversion Optimization: design high‑converting landing pages for specific services. AI Integration & Content Strategy: Use AI tools (ChatGPT, Gemini, Canva Magic) to scale content creation. Deploy AI chatbots for after‑hours FAQs, triage, and scheduling. Analyze data to forecast busy seasons and adjust ad spend. SEO & Local Search Domination: Manage Google Business Profiles for all locations. Handle reputation management and automated responses. Produce on‑site blog and profile posts optimized for specific medical conditions and general pet care advice. Digital Advertising & Analytics: Create, implement, and manage paid ad campaigns on Google Ads and Meta Ads. Track KPIs (CPA, ROAS, new client figures) and report monthly. Qualifications Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or related field. Experience: 3+ years in a marketing role, preferably leadership. Proven experience managing marketing for multiple brands or locations simultaneously. Technical Skills: Wix Expertise (required); Velo basics preferred. AI proficiency (prompt engineering, content generation). SEO tools: SEMrush, Ahrefs, Moz, or similar. Design tools: Canva, Adobe Creative Suite. Analytics: Google Analytics (GA4), Google Search Console. Soft Skills: Agility – pivot between emergency and general practice needs. Empathy – understand owner‑pet bond. Business acumen – explain ROI to board. Why Join Us? Salary $50,000–$65,000 Benefits: Health, Dental, Matching IRA, Pet Care Discounts Opportunity to shape the voice of two growing companies Collaborative environment that values technology and innovation How to Apply Please submit your resume: https://form.123formbuilder.com/5777297/form About Newberry Animal Hospital At Newberry Animal Hospital, we believe comprehensive preventive care is essential to ensuring your pet has a long, happy, and healthy life. We offer a range of total health care programs for every stage of life provide care on an individual basis. #J-18808-Ljbffr