GE Appliances, a Haier company is hiring: Sales Director – Air & Water OEM - REM

Sales Director – Air & Water OEM (Remote)

GE Appliances, a Haier company, is the fastest‑growing appliance company in the U.S. Our mission is to create good things for life by empowering teams to innovate and deliver solutions that meet real customer needs.

Position

Sales Director – Air & Water OEM (Remote)

Location

USA, Louisville, KY (Remote)

Reporting

Reports to the OEM Microenterprise Leader

Key Responsibilities

OEM Sales Strategy & Growth

• Develop and own the OEM sales strategy aligned with A&W’s microenterprise goals and Rendanheyi principles.
• Identify and prioritize OEM market opportunities across HVAC, water heating, and water treatment.
• Build multi‑year growth plans and commercial models for strategic OEM accounts.
• Lead contract negotiations, pricing strategies, and long‑term partnership agreements.

Customer & Market Intelligence

• Maintain a zero‑distance relationship with OEM customers, deeply understanding their product strategies, technology needs, and service models.
• Translate customer insights into product requirements, partnership proposals, and NPI recommendations.
• Monitor competitive activity, regulatory trends, and emerging technologies impacting OEM demand.

Global Partner Collaboration

• Work directly with Haier engineering, manufacturing, product management, and supply chain teams in China to align OEM requirements with global capabilities.
• Participate in joint technical reviews, feasibility discussions, and production readiness activities.
• Serve as the customer‑facing bridge between North American OEM needs and Haier’s global product platforms.
• Travel to China periodically to support partnership development, product discussions, factory visits, and strategic planning sessions.

Relationship Management & Pipeline Development

• Cultivate strong executive and technical relationships with existing and prospective OEM partners.
• Build a pipeline of OEM prospects across HVAC, water heating, and water treatment.
• Support seamless partner onboarding in collaboration with cross‑functional A&W and Haier teams.

Sales Execution & Forecasting

• Develop reliable forecasting processes and revenue targets; track and adjust to meet business goals.
• Build scalable sales processes and account planning tools.
• Maintain accurate CRM data, pipeline visibility, and account documentation.

Cross‑Functional Alignment

• Partner with A&W Product Management and Engineering to advocate for OEM needs throughout NPI and lifecycle planning.
• Collaborate with Operations, Quality, Service, and Supply Chain to ensure OEM commitments are consistently met.
• Align with marketing on materials, co‑branding opportunities, and OEM communications.

What You’ll Bring to Our Team

Qualifications

• 10+ years of OEM or B2B technical sales experience in HVAC, water heating, water treatment, or related manufacturing industries.
• Proven success building and scaling OEM partnerships, ideally with global manufacturing collaboration.
• Strong understanding of product development cycles, commercial negotiation, and technical selling.
• Ability to operate confidently across cultures and time zones; experience working with China‑based engineering or manufacturing teams preferred.
• Willingness to travel internationally, including periodic visits to Haier sites in China.
• Entrepreneurial mindset with high ownership and comfort in a fast‑growing microenterprise environment.

Preferred

• Experience with cross‑border product development or sourcing.
• Background in engineering, product management, or operations.
• Familiarity with the Rendanheyi model and customer‑zero‑distance principles.

Location & Travel

Flexible within the U.S.; travel required to OEM partners, industry events, A&W locations, and Haier China sites.

Our Culture

Our work is centered on our People and Culture, embodying the Zero Distance philosophy. We are committed to inclusion and diversity, fostering an environment where every voice is heard, valued, and encouraged to contribute. We strengthen the communities where we live and work and reinforce a culture of belonging, purpose, and engagement.

GE Appliances is a trust‑based organization that offers employees flexible arrangements to balance individual, team, and organizational needs.

Equal Opportunity & E‑Verify

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S.

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e‑mail to ask.recruiting@geappliances.com.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Sales and Business Development

Industries

Manufacturing