Collective Measures | Media & Analytics is hiring: Director of Integrated Video

Director of Integrated Video

Collective Measures | Media & Analytics

We are seeking a Director of Integrated Video to lead our national and local television planning and buying. In this role, you will build a cohesive video practice where television and digital video (CTV/OLV) are planned and bought in lockstep to deliver results. You will work collaboratively with the VP of Media & Connection Strategy to shape the vision of the department and operational standards that reflect our high-performance, employee-owned culture.

Responsibilities

• Enhance agency video planning practice for local and national television while integrating with digital video and broader full funnel tactics to deliver comprehensive integrated plans.
• Develop buying best practices across local and national linear television.
• Ensure strategic vision and work is understood and visible to the industry, clients, and the broader agency.
• Promote Collective Measures’ brand via blog posts, case studies, and speaking engagements.
• Connect media efforts to performance metrics in conjunction with media and advanced analytics leaders.
• Advise on tool needs, manage budget, and assess usage.

Client Leadership

• Engage key clients as a media leader and linear expert.
• Understand and adopt new techniques and technologies relevant for clients’ media strategies.
• Support broader media team at key client planning and buying moments, integrated planning meetings, upfronts, buy summaries, and QBRs.

Revenue Enhancement

• Focus on revenue retention, increasing product adoption, and media spend.
• Support internal marketing efforts as a key contributor.
• Participate in new business processes, pitches, and inspire new business efforts.

Team Leadership & Development

• Collaborate with strategy, brand, and performance media leaders to drive best-in-class video and media strategy.
• Foster a culture based on teamwork, collaboration, and intellectual curiosity.
• Motivate, lead, and manage internal team members, working collaboratively to deliver work that meets clients’ business objectives.
• Maintain a focus on employee development, mentorship, and coaching, incorporating regular feedback for all team members.

Qualifications

• Bachelor’s degree in business, marketing, or advertising; MBA or master’s degree is a plus.
• 12+ years of progressive responsibility in media planning and buying with a focus on television; 4-7+ years managing and leading people.
• Proven experience in delivering clear, strategic presentations to marketing executives.
• Demonstrated experience in managing a department and developing key talent.
• Understanding of cross-channel paid media planning and buying with a focus on video.
• High competency in MS Office, especially Excel and PowerPoint; comfort with media tools (Nielsen, programmatic, contracting software).
• Able to work independently and balance multiple tasks.

Physical / Cognitive Requirements

• Must be able to speak and read English proficiently.
• Must be able to sit for extended periods of time.
• Must be able to use a keyboard and a telephone.

EEO Statement

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.