SAP SE
Personalization Marketing Technologist (US or EMEA)
SAP SE, Newtown Square, Pennsylvania, United States
Personalization Marketing Technologist (US or EMEA)
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Role Overview We are seeking a Personalization Marketing Technologist who helps marketing teams deliver more relevant, consistent, and effective omnichannel customer experiences across channels.
This role focuses on how personalization supports marketing and business goals such as acquisition, engagement, and growth by defining shared frameworks for decisioning, testing, and signal usage. The role does not build or execute campaigns or experiences, but instead enables marketing teams by providing clarity, guardrails, and reusable approaches for personalization at scale.
The Personalization Marketing Technologist operates at the intersection of marketing strategy, customer understanding, and enabling technology, ensuring personalization efforts are purposeful, measurable, and aligned with customer expectations.
What You Will Do Enable Personalization Strategy
Partner with teams to shape how personalization is used to achieve marketing objectives
Define common personalization use cases across lifecycle stages such as onboarding, nurture, expansion, and renewal
Help teams decide when personalization adds value and when simpler approaches are more effective
Define Decisioning and Testing Frameworks
Establish shared guidelines for how customers or accounts are prioritized, how messages, offers, or experiences are selected, and how conflicts between messages are resolved across channels
Define practical approaches to testing and learning that allow teams to improve performance over time
Ensure personalization approaches are measurable and aligned to agreed business outcomes
Guide the Use of Customer Signals
Help marketing teams understand which customer signals such as behavioral, contextual, intent, and lifecycle are appropriate for different personalization use cases
Partner with data and operations teams to ensure key signals are available, understood, and used consistently
Surface gaps or limitations in data that block effective personalization and help prioritize improvements
Set Guardrails and Best Practices
Define guardrails that balance relevance and customer value, brand consistency, and privacy and trust
Promote reuse of proven personalization patterns rather than one‑off tactics
Help reduce over‑messaging and conflicting experiences across channels
What You Bring
Seven or more years of experience in marketing, digital, lifecycle, personalization, or customer experience roles
Strong understanding of campaign strategy, segmentation, messaging, and customer journeys
Experience working with personalization or audience platforms such as Adobe Target, Adobe Audience Manager, Adobe Experience Platform based personalization, or similar platforms
Ability to connect customer and business needs to data and decisioning requirements
Experience defining standards, frameworks, or best practices used by multiple marketing teams
Strong communication and stakeholder influence skills
About the Team Join the Marketing Automation and Platform (MAP) team, which unifies audience activation, marketing automation, and channel technologies to accelerate cross‑channel activation, scale automation, and drive continuous innovation. All in pursuit of delivering true omnichannel personalization at scale.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 100,000 - 216,000.00 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through this selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
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Role Overview We are seeking a Personalization Marketing Technologist who helps marketing teams deliver more relevant, consistent, and effective omnichannel customer experiences across channels.
This role focuses on how personalization supports marketing and business goals such as acquisition, engagement, and growth by defining shared frameworks for decisioning, testing, and signal usage. The role does not build or execute campaigns or experiences, but instead enables marketing teams by providing clarity, guardrails, and reusable approaches for personalization at scale.
The Personalization Marketing Technologist operates at the intersection of marketing strategy, customer understanding, and enabling technology, ensuring personalization efforts are purposeful, measurable, and aligned with customer expectations.
What You Will Do Enable Personalization Strategy
Partner with teams to shape how personalization is used to achieve marketing objectives
Define common personalization use cases across lifecycle stages such as onboarding, nurture, expansion, and renewal
Help teams decide when personalization adds value and when simpler approaches are more effective
Define Decisioning and Testing Frameworks
Establish shared guidelines for how customers or accounts are prioritized, how messages, offers, or experiences are selected, and how conflicts between messages are resolved across channels
Define practical approaches to testing and learning that allow teams to improve performance over time
Ensure personalization approaches are measurable and aligned to agreed business outcomes
Guide the Use of Customer Signals
Help marketing teams understand which customer signals such as behavioral, contextual, intent, and lifecycle are appropriate for different personalization use cases
Partner with data and operations teams to ensure key signals are available, understood, and used consistently
Surface gaps or limitations in data that block effective personalization and help prioritize improvements
Set Guardrails and Best Practices
Define guardrails that balance relevance and customer value, brand consistency, and privacy and trust
Promote reuse of proven personalization patterns rather than one‑off tactics
Help reduce over‑messaging and conflicting experiences across channels
What You Bring
Seven or more years of experience in marketing, digital, lifecycle, personalization, or customer experience roles
Strong understanding of campaign strategy, segmentation, messaging, and customer journeys
Experience working with personalization or audience platforms such as Adobe Target, Adobe Audience Manager, Adobe Experience Platform based personalization, or similar platforms
Ability to connect customer and business needs to data and decisioning requirements
Experience defining standards, frameworks, or best practices used by multiple marketing teams
Strong communication and stakeholder influence skills
About the Team Join the Marketing Automation and Platform (MAP) team, which unifies audience activation, marketing automation, and channel technologies to accelerate cross‑channel activation, scale automation, and drive continuous innovation. All in pursuit of delivering true omnichannel personalization at scale.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 100,000 - 216,000.00 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through this selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
#J-18808-Ljbffr