Rawhide, Inc.
Director of Marketing & Communication
Rawhide, Inc., New London, Wisconsin, United States, 54961
Job Details
Job Location:
New London, WI 54961
Position Type:
Full Time
Job Purpose The Director of Marketing & Communications leads the organization’s brand, voice, and visibility through a strategic, integrated marketing and communications approach. This role translates the mission into compelling stories and campaigns that strengthen reputation, increase engagement, and drive measurable results in fundraising, awareness, and community impact. The Director ensures clarity, credibility, and emotional connection across all marketing and communications efforts.
Essential Functions
Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals
Serve as a member of the leadership team and strategic advisor to executive leadership on brand, reputation, and positioning
Establish, protect, and evolve brand voice, messaging, and visual identity
Oversee major campaigns and ensure consistent messaging across all channels
Use data, analytics, and insights to evaluate performance and guide decisions
Job Responsibilities
Strategy & Leadership
Lead annual marketing and communications planning and campaign prioritization
Align marketing initiatives with fundraising, awareness, and organizational priorities
Advise executive leadership on messaging, positioning, and reputational considerations
Lead, coach, and develop a high-performing marketing and communications team
Set clear priorities, roles, and performance expectations
Foster collaboration, accountability, and creative excellence
Campaign & Content Oversight
Oversee all major campaigns, including fundraising, awareness, and brand initiatives
Approve key messaging, creative direction, and storytelling
Ensure cohesive communication across email, web, social media, print, and media channels
Brand, Public Relations & Reputation
Manage public relations and external communications
Serve as the lead on sensitive, high-visibility, or crisis communications
Protect and enhance the organization’s public image and credibility
Digital Strategy & Performance
Oversee digital marketing strategy, including website, email, social media, and online campaigns
Monitor analytics and reporting to demonstrate return on investment and impact
Continuously optimize engagement, reach, and conversion
Budget & Vendor Management
Manage the marketing and communications budget
Oversee agencies, consultants, and external vendors to ensure quality and alignment
Maintain Professional and Technical Knowledge
Completing required trainings
Attending educational workshops
Reviewing professional publications
Participating in professional societies
Maintain Staff Job Results
Training and coaching support staff
Establishing staff goals, monitoring progress, and providing feedback
Appraising job results
Protects the Credibility of the Rawhide Mission
Complying with the Rawhide standard of conduct
Setting an example, in words and actions, that is consistent with the values and beliefs of Rawhide
Contributes to Team Effort
Performing other duties as directed or assigned by supervisor
Qualifications
Minimum of 5 years of experience in marketing, communications, or brand leadership
Proven experience leading teams and managing multi-channel campaigns
Strong background in storytelling, content strategy, and brand management
Experience collaborating with executive leadership and cross-functional stakeholders
Data-driven mindset with strong analytical and decision-making skills
Excellent written and verbal communication skills
Experience in nonprofit, fundraising, or mission-driven organizations preferred
Working Conditions
Office-based role with regular collaboration across departments
May require occasional evening or weekend work for events, campaigns, or deadlines
Benefit Overview
Competitive Pay
Medical, Dental & Vision Insurance
Competitive 401k plan
10 paid Holidays
PTO, VTO, Wellness Day, & Floating Holiday
5 Weeks Paid Sabbatical Leave
Onsite Café (New London)
Tuition Reimbursement
Nature Trails/Waterfront on 600+ acres (New London)
Onsite Fitness Center and Gymnasium (New London)
Employee Assistance Program (EAP)
Jury Duty Leave
Bereavement Leave
Paid Benefits for Birth or Adoption
#J-18808-Ljbffr
New London, WI 54961
Position Type:
Full Time
Job Purpose The Director of Marketing & Communications leads the organization’s brand, voice, and visibility through a strategic, integrated marketing and communications approach. This role translates the mission into compelling stories and campaigns that strengthen reputation, increase engagement, and drive measurable results in fundraising, awareness, and community impact. The Director ensures clarity, credibility, and emotional connection across all marketing and communications efforts.
Essential Functions
Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals
Serve as a member of the leadership team and strategic advisor to executive leadership on brand, reputation, and positioning
Establish, protect, and evolve brand voice, messaging, and visual identity
Oversee major campaigns and ensure consistent messaging across all channels
Use data, analytics, and insights to evaluate performance and guide decisions
Job Responsibilities
Strategy & Leadership
Lead annual marketing and communications planning and campaign prioritization
Align marketing initiatives with fundraising, awareness, and organizational priorities
Advise executive leadership on messaging, positioning, and reputational considerations
Lead, coach, and develop a high-performing marketing and communications team
Set clear priorities, roles, and performance expectations
Foster collaboration, accountability, and creative excellence
Campaign & Content Oversight
Oversee all major campaigns, including fundraising, awareness, and brand initiatives
Approve key messaging, creative direction, and storytelling
Ensure cohesive communication across email, web, social media, print, and media channels
Brand, Public Relations & Reputation
Manage public relations and external communications
Serve as the lead on sensitive, high-visibility, or crisis communications
Protect and enhance the organization’s public image and credibility
Digital Strategy & Performance
Oversee digital marketing strategy, including website, email, social media, and online campaigns
Monitor analytics and reporting to demonstrate return on investment and impact
Continuously optimize engagement, reach, and conversion
Budget & Vendor Management
Manage the marketing and communications budget
Oversee agencies, consultants, and external vendors to ensure quality and alignment
Maintain Professional and Technical Knowledge
Completing required trainings
Attending educational workshops
Reviewing professional publications
Participating in professional societies
Maintain Staff Job Results
Training and coaching support staff
Establishing staff goals, monitoring progress, and providing feedback
Appraising job results
Protects the Credibility of the Rawhide Mission
Complying with the Rawhide standard of conduct
Setting an example, in words and actions, that is consistent with the values and beliefs of Rawhide
Contributes to Team Effort
Performing other duties as directed or assigned by supervisor
Qualifications
Minimum of 5 years of experience in marketing, communications, or brand leadership
Proven experience leading teams and managing multi-channel campaigns
Strong background in storytelling, content strategy, and brand management
Experience collaborating with executive leadership and cross-functional stakeholders
Data-driven mindset with strong analytical and decision-making skills
Excellent written and verbal communication skills
Experience in nonprofit, fundraising, or mission-driven organizations preferred
Working Conditions
Office-based role with regular collaboration across departments
May require occasional evening or weekend work for events, campaigns, or deadlines
Benefit Overview
Competitive Pay
Medical, Dental & Vision Insurance
Competitive 401k plan
10 paid Holidays
PTO, VTO, Wellness Day, & Floating Holiday
5 Weeks Paid Sabbatical Leave
Onsite Café (New London)
Tuition Reimbursement
Nature Trails/Waterfront on 600+ acres (New London)
Onsite Fitness Center and Gymnasium (New London)
Employee Assistance Program (EAP)
Jury Duty Leave
Bereavement Leave
Paid Benefits for Birth or Adoption
#J-18808-Ljbffr