Direct-to-Consumer Growth and Optimization Manager

Direct-to-Consumer Growth and Optimization Manager Job Category : Marketing

Requisition Number : DIREC006124

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Posted : January 15, 2026

Full-Time

Hybrid

Locations Showing 1 location

The Manager, Direct-to-Consumer (“DTC”) Growth and Optimization will be responsible for serving as the operational engine of our client acquisition strategy and for identifying, testing, and scaling new revenue-driving channels while optimizing current ones to achieve ambitious Return on Ad Spend (“ROAS”) and Lifetime Value (“LTV”) targets.

YOUR GOAL

Increase qualified lead volume across digital channels while maintaining or reducing Customer Acquisition Cost (“CAC”)

Test and scale 2 to 3 new acquisition channels per quarter to drive incremental growth

Improve funnel conversion rates through continuous A/B and conversion rate optimization (“CRO”) testing

Maintain strong return on Ad Spend (“ROAS”), improve lifetime values (“LTV”) and ensure accuracy across attribution and performance reporting

YOUR KEY RESPONSIBILITIES

Create end-to-end demand generation and optimize existing channels to drive qualified traffic, conversions and efficient CAC

Identify, test and scale new marketing channels while improving funnel performance through A/B and CRO testing

Manage performance analysis and attribution by managing ROAS and LTV, ensuring accurate measurement and reporting and providing actionable insights to optimize marketing results

Direct external agencies and vendors, ensuring performance, service level agreement (“SLA”) compliance and seamless integration of new marketing technologies to enhance testing and measurement accuracy

Perform other reasonable duties as required to assist the department and the company in achieving its goals and objectives

YOUR QUALIFICATIONS

Minimum eight (8) to ten (10) years of experience managing high-volume digital acquisition campaigns, with a focus on DTC/e-commerce growth

Proven success scaling multiple digital channels and improving ROAS and LTV

Expert in digital media platforms (Meta Ads Manager, Google Ads), analytics and full-funnel attribution

Experienced in launching new acquisition channels and managing A/B testing roadmaps

Demonstrated blend of analytical rigor, creative testing expertise and mastery of the full digital marketing ecosystem

YOUR SKILLS

Strong analytical skills and translating data

Analytical thinker with the ability to interpret metrics and performance data

Ability to provide actionable insights and recommendations to senior leadership

Adaptability to shifting priorities and fast-paced timelines

Results-oriented with integrity and accountability

Proficiency with Microsoft Office Suite (or equivalent tools)

YOUR KEY BENEFITS

Transforming the lives of thousands of men, women, and children

Vibrant culture where every team member is valued and empowered to thrive

Paid vacation days, holiday days, and personal days

Comprehensive health benefits (medical, dental, life insurance, and more)

401(k) plan with a company match to prepare for retirement

Corporate marketing to support you with leads and sales

Tuition reimbursement

Company-paid training

Hybrid work schedule

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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