OSEA
Description
Join our fast-growing beauty brand and become a fundamental member of our expanding team. We are looking for a savvy, passionate Director of Ecommerce who is excited about driving conversion efficiency, returning customer revenue, and digital experience performance across OSEA’s DTC channel, while building best-in‑class site and lifecycle experiences rooted in sustainability and beauty. The ideal candidate has a passion for ecommerce optimization, customer retention, and digital experience strategy, thrives in a fast‑paced environment, and serves as a critical partner to Growth, Integrated Marketing, Brand Marketing, and Creative. This role owns the end‑to‑end ecommerce roadmap—including site experience and lifecycle strategy—and shares our commitment to wellness. Our mission is to create effective, results‑driven skincare that is safe for the planet and humankind.
Responsibilities Ecommerce Performance & Optimization
Own key ecommerce performance levers, including:
Conversion rate (CVR)
Returning customer revenue
Retention and repeat purchase
Partner with the VP of Growth to translate traffic strategy and acquisition mix into high-performing on-site experiences
Identify performance gaps, diagnose root causes, and develop clear, data-backed solutions
Balance short-term optimization with longer-term experience improvements
Digital Experience, Site Roadmap & A/B Testing
Own the .com roadmap end-to-end, setting priorities and sequencing work based on business impact
Partner with Growth and Content to integrate technical and on‑site SEO best practices into the ecommerce roadmap
Lead A/B testing planning and execution across PDPs, PLPs, checkout, merchandising, and key user journeys
Define testing hypotheses, success metrics, and learning agendas in partnership with marketing analytics
Drive increased velocity and impact of testing and experimentation on .com
Own digital execution for launches, promotions, and key commercial moments on .com, partnering with Integrated Marketing to operationalize the GTM calendar and ensure experiences are clear, prioritized, and conversion-driven
Define and execute on‑site promotion mechanics, merchandising, and sequencing in coordination with digital and brand marketing teams
Partner cross‑functionally to ensure inventory alignment for digital promotions and programs
Retention, Lifecycle & Messaging Programs
Own end-to-end lifecycle and retention strategy across email, SMS, subscription, loyalty, and direct mail
Lead and develop the Retention Marketing Manager
Build a strong point of view on retention economics, including LTV, purchase frequency, and offer tradeoffs
Drive the evolution and performance of:
Subscription (value proposition, experience, offers, and growth)
Loyalty (engagement, digital experience, and impact on retention)
Own digital messaging strategy and performance across site and lifecycle channels in partnership with Brand Marketing
Ensure lifecycle messaging and promotions are well‑coordinated with the broader marketing calendar
Evolve lifecycle resourcing and structure to support scale while maintaining strategic rigor
Cross-Functional Leadership
Partner closely with:
VP of Growth on traffic mix, funnel performance, and tradeoffs
Integrated Marketing on GTM planning, sequencing, and readiness
Brand Marketing and Creative on narrative, messaging, and execution
Customer Care on site experience, offer mechanics, and loyalty initiatives
Act as a strong day‑to‑day partner to Creative, providing clear briefs, feedback, and performance insights
Escalate major priority conflicts and tradeoffs to senior leadership
This job description is a summary of duties. It is by no means an all‑inclusive list but is merely a broad guide of expected duties and is subject to change.
Qualifications
8+ years of experience in e‑commerce, digital, or growth marketing, with significant DTC experience
Experience in skincare beauty, lifestyle, wellness, or CPG highly preferred
Experience owning and operating within a modern e‑commerce tech stack, including deep hands‑on experience with Shopify
Proven track record of driving conversion, retention, and revenue growth in a high‑volume e‑commerce environment
Deep understanding of e‑commerce funnels, experimentation, lifecycle marketing, and retention economics
Experience owning a .com roadmap, including site merchandising, promotions, launches, and a/b testing
Strong analytical skill set with the ability to translate data into clear priorities and actions
Experience leading and developing high‑performing teams
Excellent cross‑functional leadership skills with the ability to influence without direct authority
Comfort balancing strategic vision with hands‑on execution in a fast‑paced environment
Excellent communication and interpersonal skills (oral, written, non‑verbal, intuitive, psychic et al)
Must reside in the United States to be considered for this position
Please note that visa sponsorship is not available for this position
Compensation The anticipated salary range for this position is $140,000-$180,000 per year. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Not all candidates will be eligible for the upper end of the salary range.
What We Offer
Medical, dental, and vision
Flexible Spending Account (FSA)
Quarterly wellness and technology stipend
401(k) match (up to 4%)
New hire work from home stipend
Up to 3 months of parental leave for eligible team members
Flexible PTO
Paid company holidays
4 days to volunteer per year
#J-18808-Ljbffr
Responsibilities Ecommerce Performance & Optimization
Own key ecommerce performance levers, including:
Conversion rate (CVR)
Returning customer revenue
Retention and repeat purchase
Partner with the VP of Growth to translate traffic strategy and acquisition mix into high-performing on-site experiences
Identify performance gaps, diagnose root causes, and develop clear, data-backed solutions
Balance short-term optimization with longer-term experience improvements
Digital Experience, Site Roadmap & A/B Testing
Own the .com roadmap end-to-end, setting priorities and sequencing work based on business impact
Partner with Growth and Content to integrate technical and on‑site SEO best practices into the ecommerce roadmap
Lead A/B testing planning and execution across PDPs, PLPs, checkout, merchandising, and key user journeys
Define testing hypotheses, success metrics, and learning agendas in partnership with marketing analytics
Drive increased velocity and impact of testing and experimentation on .com
Own digital execution for launches, promotions, and key commercial moments on .com, partnering with Integrated Marketing to operationalize the GTM calendar and ensure experiences are clear, prioritized, and conversion-driven
Define and execute on‑site promotion mechanics, merchandising, and sequencing in coordination with digital and brand marketing teams
Partner cross‑functionally to ensure inventory alignment for digital promotions and programs
Retention, Lifecycle & Messaging Programs
Own end-to-end lifecycle and retention strategy across email, SMS, subscription, loyalty, and direct mail
Lead and develop the Retention Marketing Manager
Build a strong point of view on retention economics, including LTV, purchase frequency, and offer tradeoffs
Drive the evolution and performance of:
Subscription (value proposition, experience, offers, and growth)
Loyalty (engagement, digital experience, and impact on retention)
Own digital messaging strategy and performance across site and lifecycle channels in partnership with Brand Marketing
Ensure lifecycle messaging and promotions are well‑coordinated with the broader marketing calendar
Evolve lifecycle resourcing and structure to support scale while maintaining strategic rigor
Cross-Functional Leadership
Partner closely with:
VP of Growth on traffic mix, funnel performance, and tradeoffs
Integrated Marketing on GTM planning, sequencing, and readiness
Brand Marketing and Creative on narrative, messaging, and execution
Customer Care on site experience, offer mechanics, and loyalty initiatives
Act as a strong day‑to‑day partner to Creative, providing clear briefs, feedback, and performance insights
Escalate major priority conflicts and tradeoffs to senior leadership
This job description is a summary of duties. It is by no means an all‑inclusive list but is merely a broad guide of expected duties and is subject to change.
Qualifications
8+ years of experience in e‑commerce, digital, or growth marketing, with significant DTC experience
Experience in skincare beauty, lifestyle, wellness, or CPG highly preferred
Experience owning and operating within a modern e‑commerce tech stack, including deep hands‑on experience with Shopify
Proven track record of driving conversion, retention, and revenue growth in a high‑volume e‑commerce environment
Deep understanding of e‑commerce funnels, experimentation, lifecycle marketing, and retention economics
Experience owning a .com roadmap, including site merchandising, promotions, launches, and a/b testing
Strong analytical skill set with the ability to translate data into clear priorities and actions
Experience leading and developing high‑performing teams
Excellent cross‑functional leadership skills with the ability to influence without direct authority
Comfort balancing strategic vision with hands‑on execution in a fast‑paced environment
Excellent communication and interpersonal skills (oral, written, non‑verbal, intuitive, psychic et al)
Must reside in the United States to be considered for this position
Please note that visa sponsorship is not available for this position
Compensation The anticipated salary range for this position is $140,000-$180,000 per year. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Not all candidates will be eligible for the upper end of the salary range.
What We Offer
Medical, dental, and vision
Flexible Spending Account (FSA)
Quarterly wellness and technology stipend
401(k) match (up to 4%)
New hire work from home stipend
Up to 3 months of parental leave for eligible team members
Flexible PTO
Paid company holidays
4 days to volunteer per year
#J-18808-Ljbffr