Quad/Graphics
The Associate, Investment, Digital is responsible for facilitating the placement of approved media plans across a number of digital tactics, as well as confirming, monitoring and optimizing digital placements to ensure the clients’ advertising program is executed flawlessly. The successful Associate provides a high level of service to assigned accounts and digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.
Key Responsibilities:
Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy
Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional client experience
Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives
Assist in development of media strategy and recommendation and helping with elements of client presentations
Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modifications
Support the pacing, optimization and management campaigns, as applicable
Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise
Facilitate the analysis and interpretation of data trends and develop improvement solutions
Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed
Job Requirements: Education:
Bachelor’s degree (communications, marketing, advertising, or business)
Ability to speak, read and write the English language
Experience:
0-2 years relevant work experience in digital media planning, buying or execution preferred; agency experience a plus
Experience with Microsoft Office suite; foundational / practical experience with Excel a plus
Working knowledge of media platform management tools preferred; experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager recommended but not required
Working knowledge of the importance and role of programmatic, paid social and paid search within a media plan
Ability to convert and implement strategic plan directions into flawless tactical executions
We Offer:
Competitive salary.
Benefits above those required by law.
Professional development opportunities.
Collaborative and innovative work environment.
#J-18808-Ljbffr
Key Responsibilities:
Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy
Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional client experience
Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives
Assist in development of media strategy and recommendation and helping with elements of client presentations
Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modifications
Support the pacing, optimization and management campaigns, as applicable
Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise
Facilitate the analysis and interpretation of data trends and develop improvement solutions
Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed
Job Requirements: Education:
Bachelor’s degree (communications, marketing, advertising, or business)
Ability to speak, read and write the English language
Experience:
0-2 years relevant work experience in digital media planning, buying or execution preferred; agency experience a plus
Experience with Microsoft Office suite; foundational / practical experience with Excel a plus
Working knowledge of media platform management tools preferred; experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager recommended but not required
Working knowledge of the importance and role of programmatic, paid social and paid search within a media plan
Ability to convert and implement strategic plan directions into flawless tactical executions
We Offer:
Competitive salary.
Benefits above those required by law.
Professional development opportunities.
Collaborative and innovative work environment.
#J-18808-Ljbffr