KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC
Senior Director, Business Development
KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC, Alexandria, Virginia, us, 22350
Job Title:
Senior Director, Business Development
Reports to:
Executive Vice President, Membership Engagement and Growth
Department:
Membership Engagement and Growth (MEG)
Location:
Alexandria, VA -- HQ
Date:
December 2025
About NRMCA Founded in 1930, the National Ready Mixed Concrete Association (NRMCA) is the leading industry advocate. Our mission is to provide exceptional value for our members by responsibly representing and serving the entire ready mixed concrete industry through leadership, promotion, education and partnering to ensure ready mixed concrete is the building material of choice.
The Role The Senior Director, Business Development is responsible for leading all
non-dues revenue generation
for NRMCA across sponsorship, exhibits, advertisement sales, and affinity programs across events, education, certification, publications, partnerships, and new commercial opportunities. This role builds high-value relationships with industry companies, suppliers, and strategic partners to expand revenue streams, elevate brand visibility, and deliver measurable value to stakeholders in alignment with NRMCA's newly published strategic plan.
Significantly expands its non-dues revenue portfolio
Introduces new high-value commercial products and partnerships
Strengthens sponsor/exhibitor satisfaction and multi-year commitments
Increases financial sustainability and reduces reliance on dues revenue
Enhances the experience and value proposition for industry stakeholders
Specific Responsibilities Sponsorship & Advertising Revenue
Develop and implement an annual sponsorship strategy to support conferences, webinars, campaigns, publications, awards, digital platforms, and programmatic initiatives.
Build and manage a robust sponsorship pipeline from prospecting through closing and renewal.
Create sponsor packages, benefit structures, and marketing collateral.
Maintain strong relationships with sponsors, ensuring fulfillment, satisfaction, and long-term value.
Identify, market, price, and sell advertising spots within the Association's product and service line.
Exhibits & Tradeshow Sales
Lead sales and strategic growth for exhibit halls and tradeshow activations.
Manage exhibit pricing models, floor plans, and sales forecasting.
Collaborate with Events to maximize exhibitor ROI and overall attendee experience.
Identify new exhibitor categories and cross-industry markets.
Events & Program Revenue
Work cross-functionally to package, price, and position revenue-generating components of major events and conferences.
Develop premium add-on opportunities such as:
Identify new event concepts that expand commercial potential.
Education, Certification & Training Revenue
Partner with education/program teams to grow revenue from courses, workshops, credentialing, certification programs, and continuing education.
Evaluate pricing strategies and market demand for new training offerings.
Develop corporate training packages and bulk purchasing models.
Strategic Partnerships & Affinity Programs
Build alliances with vendors, service providers, industry suppliers, and solution partners that enhance the Association's value proposition.
Structure and manage revenue-sharing agreements, affinity program partnerships, and endorsed provider relationships.
Develop co-branded initiatives that generate predictable recurring revenue.
New Product, Service & Business Line Development
Lead discovery and evaluation of new non-dues revenue opportunities
Conduct market analyses, competitor scans, pricing evaluations, and feasibility studies.
Develop business plans and ROI models for new revenue ventures.
Revenue Analytics, Forecasting & Pipeline Management
Maintain a full revenue pipeline, with forecasting, monthly reporting, and KPI tracking.
Analyze program performance, market trends, and buyer behaviors to optimize growth.
Regularly report revenue performance to executive leadership and collaborate on annual budgeting.
Qualifications Education:
Bachelor's Degree required. Master's degree in relevant or equivalent experience is a plus.
Relevant Experience:
At least 7 years of experience managing the business development function, preferably within a trade association.
Knowledge
A strong understanding of how associations function, including governance and organizational structure.
Deep knowledge of the full range of non-dues revenue-generating opportunities and revenue models
Expertise in creating, pricing, and delivering sponsorship programs and partnership strategies
Understanding of how trade association events operate and generate revenue:
Ability to communicate the association's value to commercial partners through marketing and integrated brand management.
Fluency with financial, budgeting & revenue management, to include legal and contracting.
Emotional quotient to build relationships - across a diversity of stakeholders.
Aptitude to interpret market analysis frameworks to align strategic planning efforts and drive innovation.
Skills
Demonstrated ability to engage with a wide variety of stakeholders, both internal and external to NRMCA. Must have experience working across multiple networks and stakeholder groups and a proven ability to build strong relationships with member leaders, senior executives, colleagues, vendors, and partner organizations.
Excellent presentation and facilitation skills, with the ability to engage diverse audiences.
Experience managing projects and documenting processes (Monday.com preferred)
Proficient in MS Office, PowerBI, Association Management Systems (Protech), Learning Management Systems (BlueSky) and other SaaS platforms.
Maintain standards of professionalism and service excellence in all functions of the role.
Ability to develop trusting and collaborative relationships with teams and colleagues across the organization.
Ability to take direction while also influencing up, and across, the organization.
Excellent communication and negotiation skills; sharp business acumen.
Demonstrated experience, and comfort, working with a strong leader in pursuit of a bold vision.
Attitude
Honest curiosity, bias for action, and field of dreams mentality.
Passion for productivity, generosity of spirit, and strength of conviction in the practice of ISD.
Problem-solver, solution-side thinker, and inside-the-box innovator.
The kind of colleague a colleague would like to have.
NRMCA is proud to be an Equal Opportunity Employer. We celebrate and are committed to creating an inclusive environment for all employees.
No relocation reimbursement is offered. This position is expected to work a hybrid schedule out of our Alexandria, Virginia office.
For more information, or to apply now, you must go to the website below: https://nrmca.isolvedhire.com/jobs/1684893-178068.html
#J-18808-Ljbffr
Senior Director, Business Development
Reports to:
Executive Vice President, Membership Engagement and Growth
Department:
Membership Engagement and Growth (MEG)
Location:
Alexandria, VA -- HQ
Date:
December 2025
About NRMCA Founded in 1930, the National Ready Mixed Concrete Association (NRMCA) is the leading industry advocate. Our mission is to provide exceptional value for our members by responsibly representing and serving the entire ready mixed concrete industry through leadership, promotion, education and partnering to ensure ready mixed concrete is the building material of choice.
The Role The Senior Director, Business Development is responsible for leading all
non-dues revenue generation
for NRMCA across sponsorship, exhibits, advertisement sales, and affinity programs across events, education, certification, publications, partnerships, and new commercial opportunities. This role builds high-value relationships with industry companies, suppliers, and strategic partners to expand revenue streams, elevate brand visibility, and deliver measurable value to stakeholders in alignment with NRMCA's newly published strategic plan.
Significantly expands its non-dues revenue portfolio
Introduces new high-value commercial products and partnerships
Strengthens sponsor/exhibitor satisfaction and multi-year commitments
Increases financial sustainability and reduces reliance on dues revenue
Enhances the experience and value proposition for industry stakeholders
Specific Responsibilities Sponsorship & Advertising Revenue
Develop and implement an annual sponsorship strategy to support conferences, webinars, campaigns, publications, awards, digital platforms, and programmatic initiatives.
Build and manage a robust sponsorship pipeline from prospecting through closing and renewal.
Create sponsor packages, benefit structures, and marketing collateral.
Maintain strong relationships with sponsors, ensuring fulfillment, satisfaction, and long-term value.
Identify, market, price, and sell advertising spots within the Association's product and service line.
Exhibits & Tradeshow Sales
Lead sales and strategic growth for exhibit halls and tradeshow activations.
Manage exhibit pricing models, floor plans, and sales forecasting.
Collaborate with Events to maximize exhibitor ROI and overall attendee experience.
Identify new exhibitor categories and cross-industry markets.
Events & Program Revenue
Work cross-functionally to package, price, and position revenue-generating components of major events and conferences.
Develop premium add-on opportunities such as:
Identify new event concepts that expand commercial potential.
Education, Certification & Training Revenue
Partner with education/program teams to grow revenue from courses, workshops, credentialing, certification programs, and continuing education.
Evaluate pricing strategies and market demand for new training offerings.
Develop corporate training packages and bulk purchasing models.
Strategic Partnerships & Affinity Programs
Build alliances with vendors, service providers, industry suppliers, and solution partners that enhance the Association's value proposition.
Structure and manage revenue-sharing agreements, affinity program partnerships, and endorsed provider relationships.
Develop co-branded initiatives that generate predictable recurring revenue.
New Product, Service & Business Line Development
Lead discovery and evaluation of new non-dues revenue opportunities
Conduct market analyses, competitor scans, pricing evaluations, and feasibility studies.
Develop business plans and ROI models for new revenue ventures.
Revenue Analytics, Forecasting & Pipeline Management
Maintain a full revenue pipeline, with forecasting, monthly reporting, and KPI tracking.
Analyze program performance, market trends, and buyer behaviors to optimize growth.
Regularly report revenue performance to executive leadership and collaborate on annual budgeting.
Qualifications Education:
Bachelor's Degree required. Master's degree in relevant or equivalent experience is a plus.
Relevant Experience:
At least 7 years of experience managing the business development function, preferably within a trade association.
Knowledge
A strong understanding of how associations function, including governance and organizational structure.
Deep knowledge of the full range of non-dues revenue-generating opportunities and revenue models
Expertise in creating, pricing, and delivering sponsorship programs and partnership strategies
Understanding of how trade association events operate and generate revenue:
Ability to communicate the association's value to commercial partners through marketing and integrated brand management.
Fluency with financial, budgeting & revenue management, to include legal and contracting.
Emotional quotient to build relationships - across a diversity of stakeholders.
Aptitude to interpret market analysis frameworks to align strategic planning efforts and drive innovation.
Skills
Demonstrated ability to engage with a wide variety of stakeholders, both internal and external to NRMCA. Must have experience working across multiple networks and stakeholder groups and a proven ability to build strong relationships with member leaders, senior executives, colleagues, vendors, and partner organizations.
Excellent presentation and facilitation skills, with the ability to engage diverse audiences.
Experience managing projects and documenting processes (Monday.com preferred)
Proficient in MS Office, PowerBI, Association Management Systems (Protech), Learning Management Systems (BlueSky) and other SaaS platforms.
Maintain standards of professionalism and service excellence in all functions of the role.
Ability to develop trusting and collaborative relationships with teams and colleagues across the organization.
Ability to take direction while also influencing up, and across, the organization.
Excellent communication and negotiation skills; sharp business acumen.
Demonstrated experience, and comfort, working with a strong leader in pursuit of a bold vision.
Attitude
Honest curiosity, bias for action, and field of dreams mentality.
Passion for productivity, generosity of spirit, and strength of conviction in the practice of ISD.
Problem-solver, solution-side thinker, and inside-the-box innovator.
The kind of colleague a colleague would like to have.
NRMCA is proud to be an Equal Opportunity Employer. We celebrate and are committed to creating an inclusive environment for all employees.
No relocation reimbursement is offered. This position is expected to work a hybrid schedule out of our Alexandria, Virginia office.
For more information, or to apply now, you must go to the website below: https://nrmca.isolvedhire.com/jobs/1684893-178068.html
#J-18808-Ljbffr