Hispanic Alliance for Career Enhancement
Department Head of Marketing
Hispanic Alliance for Career Enhancement, Incline Village-Crystal Bay, Nevada, United States
Summary
The Department Head of Marketing supports the resort by executing comprehensive marketing initiatives across digital, print, PR, and community channels. This role reports to the Director of Sales & Marketing and closely collaborates with PR partners, Field Marketing, and internal teams to ensure brand‑aligned communications that support revenue goals and enhance the resort's presence within the community and broader Hyatt ecosystem. This role is execution‑focused and deeply connected to operational needs, ensuring timely support for departmental requests, community relationships, and shifting market conditions.
Key Responsibilities Marketing Strategy & Execution
Execute the annual marketing plan in partnership with the DOSM and Field Marketing teams.
Monitor digital performance and collaborate with Field Marketing on optimizations.
Maintain Hyatt brand standards in all marketing materials and messaging.
Creative & Collateral Management
Oversee development and updates of property collateral including menus, signage, flyers, presentations, advertising, and digital assets.
Manage photo/video library; fulfill asset requests for media, partners, and third‑party sites.
Support content creation needs (light video, imagery, copywriting).
Digital & Social Media
Ensure website content remains accurate and up to date.
Manage resort's social media strategy, including content creation, planning, and community engagement on a weekly basis.
Review digital performance insights provided by Field Marketing and adjust property execution as needed.
PR & Media Relations
Partner with PR team to coordinate press visits and ensure on‑property execution.
Assist in local story development and media needs tied to Hyatt initiatives.
Uphold consistent messaging across PR channels.
Community & Partnership Engagement
Strengthen local community relationships and identify new partnerships that elevate the resort.
Represent the resort in local outreach, tourism partnerships, and regional programming via hosting reception/dinner/lunch & Familiarization tours.
Operations & Communication
Support operations by delivering rapid‑turn collateral, signage, and communication pieces.
Communicate marketing updates to DOSM and leadership as appropriate.
Collaborate with Sales, Revenue, Events, and F&B with weekly and monthly meetings.
Administrative Responsibilities
Process marketing invoices and track budget usage.
Oversee the marketing budget, including guest ledger review, invoice processing, and monthly expense tracking in partnership with the Director of Sales & Marketing.
Maintain documentation of marketing initiatives, campaigns, and outcomes.
Manage relationships with external agencies and vendors.
Qualifications
3–6 years of hospitality marketing experience (Hyatt experience preferred).
Strong writing, project management, and organizational skills.
Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop), Canva, and ChatGPT.
Understanding of digital marketing fundamentals.
Experience collaborating with PR firms, digital teams, and cross‑functional hotel departments.
Ability to manage multiple deadlines in a fast‑paced environment.
Experienced in Luxury Resorts.
Experienced in Pre‑Opening process.
Experienced in Brand change process.
Must embody a Growth Mindset and be Agile.
Full‑Time Year‑Round Colleague Benefits Include:
Health, dental, and vision insurance after 30 days of employment.
401(k) with company match.
Paid Vacation, Personal Time Off and other Benefit Time.
Complimentary and discounted hotel night stays at Hyatt Hotels worldwide.
Free colleague meals during shifts.
Career growth and development opportunities within Hyatt's global portfolio.
Our Values:
Empathy
Integrity
Respect
Inclusion
Experimentation
Wellbeing
Equal Opportunity Employment All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Hyatt is an equal‑opportunity employer.
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Key Responsibilities Marketing Strategy & Execution
Execute the annual marketing plan in partnership with the DOSM and Field Marketing teams.
Monitor digital performance and collaborate with Field Marketing on optimizations.
Maintain Hyatt brand standards in all marketing materials and messaging.
Creative & Collateral Management
Oversee development and updates of property collateral including menus, signage, flyers, presentations, advertising, and digital assets.
Manage photo/video library; fulfill asset requests for media, partners, and third‑party sites.
Support content creation needs (light video, imagery, copywriting).
Digital & Social Media
Ensure website content remains accurate and up to date.
Manage resort's social media strategy, including content creation, planning, and community engagement on a weekly basis.
Review digital performance insights provided by Field Marketing and adjust property execution as needed.
PR & Media Relations
Partner with PR team to coordinate press visits and ensure on‑property execution.
Assist in local story development and media needs tied to Hyatt initiatives.
Uphold consistent messaging across PR channels.
Community & Partnership Engagement
Strengthen local community relationships and identify new partnerships that elevate the resort.
Represent the resort in local outreach, tourism partnerships, and regional programming via hosting reception/dinner/lunch & Familiarization tours.
Operations & Communication
Support operations by delivering rapid‑turn collateral, signage, and communication pieces.
Communicate marketing updates to DOSM and leadership as appropriate.
Collaborate with Sales, Revenue, Events, and F&B with weekly and monthly meetings.
Administrative Responsibilities
Process marketing invoices and track budget usage.
Oversee the marketing budget, including guest ledger review, invoice processing, and monthly expense tracking in partnership with the Director of Sales & Marketing.
Maintain documentation of marketing initiatives, campaigns, and outcomes.
Manage relationships with external agencies and vendors.
Qualifications
3–6 years of hospitality marketing experience (Hyatt experience preferred).
Strong writing, project management, and organizational skills.
Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop), Canva, and ChatGPT.
Understanding of digital marketing fundamentals.
Experience collaborating with PR firms, digital teams, and cross‑functional hotel departments.
Ability to manage multiple deadlines in a fast‑paced environment.
Experienced in Luxury Resorts.
Experienced in Pre‑Opening process.
Experienced in Brand change process.
Must embody a Growth Mindset and be Agile.
Full‑Time Year‑Round Colleague Benefits Include:
Health, dental, and vision insurance after 30 days of employment.
401(k) with company match.
Paid Vacation, Personal Time Off and other Benefit Time.
Complimentary and discounted hotel night stays at Hyatt Hotels worldwide.
Free colleague meals during shifts.
Career growth and development opportunities within Hyatt's global portfolio.
Our Values:
Empathy
Integrity
Respect
Inclusion
Experimentation
Wellbeing
Equal Opportunity Employment All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Hyatt is an equal‑opportunity employer.
#J-18808-Ljbffr