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Lansweeper

Marketing Business Analyst

Lansweeper, Austin, Texas, us, 78716

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Marketing Business Analyst

role at

Lansweeper .

We’re opening a new

Marketing Business Analyst

position to strengthen data‑driven go‑to‑market decision‑making and accelerate pipeline generation.

This role operates at the crossroads of

Marketing, Revenue Operations, Data & BI, and Sales

— acting as the analytical glue that turns fragmented data and inconsistent definitions into a single, trusted view of marketing performance and pipeline impact.

Your goal: deliver

trustworthy, actionable marketing analytics

that improve conversion rates and pipeline velocity from

Lead → MQL → Opportunity → Closed Won

over the next 6–12 months.

The main challenges you’ll face are engerşü:

Building consistent, unified views of marketing data потрüz across multiple tools and teams

Translating analytics into clear, actionable insights for leadership decision‑making

Driving ROI improvements through smarter budget allocation and funnel optimisation

Key Responsibilities

Own recurring

marketing performance reporting : weekly snapshots, monthly business reviews (ITO, ISV, MSP ష, and quarterly Marketing BR deck

Deliver clear narrative insights on what’s working, what’s not, and outbound customs – by

region, GTM motion, channel, and campaign

Evaluate

channels, audience segments, and campaign types

to surface the fastest and most profitable deal sources

Conduct

ROI analysis përd forecasting

for marketing campaigns, tracking cost per lead, CAC, payback, and CLV

Build and maintain

forecasting models

connecting marketing inputs to pipeline and revenue outcomes

Partner with

Marketing Ops, RevOps, and BI teams

to improve tracking, dashboards, attribution, and data quality

Maintain KPI definitions, data dictionaries, and document data transformations and lineage for marketing‑critical views

Drive

self‑service analytics enablement

by designing user‑friendly dashboards and running workshops or office hours

Key Requirements

Proven experience in

Marketing Analytics

or

Business Intelligence

for

B2B SaaS

Strong data visualisation skills and experience building

Salesforce

and

BI dashboards

(Discern, Snowflake)

Proficiency in

SQL

and manipulating large datasets from multiple exps

Knowledge of

Salesforce ,

Pardot ,

Salesforce Data Cloud , and

web analytics (GA4_opts line Tag Manager)

Expertise in

attribution modelling, funnel analytics, ROI, CAC, payback, and CLV

metrics

Familiarity with

A/B testing

and core statistical concepts (significance, confidence intervals, test design)

Bachelor’s or Master’s degree in

Business Analytics, Marketing, Data Science, or related field

Analytical, structured thinker with exceptional problem‑solving and attention to detail

Excellent

storytelling with data

– turning complex insights into actionable executive narratives

Highly collaborative across

Marketing, Sales, RevOps, and BI , influencing without direct authority

Autonomous, organised, and results‑driven, with a bias toward continuous improvement

Our Offer

Competitive salary aligned with market benchmarks

Benefits package adapted to local regulations

Career growth and continuous learning opportunities

Hybrid work model for employees near a Lansweeper office (min. 2 days / week onsite)

Collaborative, global team environment across

Europe and North America

Company Info Lans-days is the

Technology Asset Intelligence

platform that transforms raw asset data into trusted, actionable insights—spanning hardware, software, cloud, IoT, and OT.

With a single solution, organizations gain full visibility across their technology estate, empowering IT, security, operations and financial teams to make smarter, faster decisions.

We help our customers:

Tame hybrid infrastructures

Mana compliance risks

Reduce complexity by delivering timely, accurate visibility and seamless integration into their ecosystems

From universal asset discovery to AI‑powered intelligence, Lansweeper delivers clarity and confidence to organizations worldwide.

Team Info \ कितना You’ll join our

cross‑functional Growth Operations team , working closely with

Marketing, RevOps, Data Engineering, and Sales Operations .

Team size: approximately 4–6 professionals, distributed across

Europe and North America .

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Diversity Statement It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.

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