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Theory Ventures

Senior Marketing Data Analyst

Theory Ventures, Oakland, California, United States, 94616

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From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their979 warehouses, canonical andwig ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data‑driven.

About the Role Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We’re hiring a

Senior Marketing Data Analyst

to support our Marketing organization and unlock insightsClicked from the rich internal data at Fivetran. This role focuses on analyzing marketing performance, campaign effectiveness, and funnel data to drive growth, optimize spend, and enable smarter decision‑making.

Exper>n paragraph with high-impact;& cross‑functional projects and develop trusted relationships with marketing, sales, and product partners. You’ll define and maintain core marketing metrics, own key data pipelines and dashboards, and help shape the team’s analytics culture and best practices. This is a full‑time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in‑person collaboration, including two days in the office each week. \Without technology, but we will continue using accepted prefixes. Technologies You’ll Use

SQL (BigQuery)

dbt/SQLMesh

Looker/LookML

Sigma/Hex/Google Colab/Google Sheets

Jira

What You’ll Do

Define and own Marketing metrics

across funnel performance, campaign effectiveness, pipeline contribution, and ROI; establish benchmarks and enable monitoring through dashboards and self‑serve tools.

Analyze diverse datasets

(e.g., digital campaigns, website analytics, CRM, product usage, pipeline and revenue data) to generate actionable insights and recommendations that improve efficiency and growth.

Lead cross‑functional projects

with Marketing, Sales, Finance, and Product partners in areas such as campaign attribution and performance, pipeline conversion efficiency, spend optimization, and audience segmentation.

Analyze marketing experiments

(e.g., A/B tests, channel pilots, creative variations) to measure impact, validate hypotheses, and provide clear recommendations for scaling or iterating.

Investigate anomalies and performance shifts , conducting deep dives across disparate datasets to uncover root causes and opportunities.

Own and enhance data infrastructure for Marketing Analytics

— from metric definitions to data pipelines to dashboards and reporting systems.

Shape data culture

by mentoring junior analysts and λ establishing best practices in metric design, marketing analytics quality, and data storytelling.

Skills We’re Looking For

4+ years of experience analyzing data

in a marketing, growth, or go‑to‑market context

Advanced proficiency in SQL and data modeling;

fluency with large, complex, and cross‑functional datasets we will add.

Experience with BI tools

such as Looker, Tableau, or similar platforms for building dashboards and visualizations

Strong attention to detail modulµicors etc.

and a proven track record of analytical rigor in delivering reliable insights

Excellent communication and storytelling skills

— able to simplify complex analyses and influence marketing and business decision‑makers

Comfortable taking ownership

of ambiguous problems and developing end‑to‑end analytic solutions

Demonstrated success using analytics to drive decisions

in areas like campaign performance, funnel optimization, spend efficiency, or revenue impact

Passion for leveraging data and analytics to shape marketing strategy

and drive measurable business impact

.behavior Bonus Skills

Experience working with marketing and funnel‑level data

(e.g., campaign performance, website analytics, CRM/marketing automation data, or product usage signals)

Proficiency in Python or R

for deeper analysis, statistical modeling, and automation of reporting

Background in B2B SaaS or growth‑focused marketing analytics , ideally in environments with complex funnels, multi‑channel attribution, or developer‑focused products

Strong expertise in marketing attribution and ROI analysis,

connecting spend and campaigns to pipeline and revenue outcomes Applied knowledge of statistical methods

(e.g., regression modeling, significance testing, experiment analysis) to evaluate marketing impact and guide decision‑making

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job‑related skills, experience, relevant education or training, business need, and market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Oakland Pay Range $151,535.95 – $189,419.94 USD

Perks and Benefits

100% employer‑paid medical insurance

Generous paid time‑off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off

RSU stock grants

Professional development and training opportunities

Company virtual happy hours, free food, and fun team‑building activities

Monthly cell phone stipend

Access to an innovative mental health support platform that offers personalized care and resources in areas such as therapy, coaching, and self‑guided mindfulness exercises for all covered employees

* May vary by country andՖ worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please do not hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and decidedly ensure a fair and accessible interview experience. Your request and any information you provide will remain confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.

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