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Condé Nast

Advertising Data Operations Manager

Condé Nast, New York, New York, us, 10261

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Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit, and Wired, among others.

Location:

New York, NY

Advertising Data Operations Manager Title: Advertising Data Operations Manager

Team: Commercial Data

Direct Reports: 0

The Advertising Data Operations Manager is a key member of Condé Nast’s Commercial Data team within the Advertising organization. The role leads our audience segmentation and campaign activation strategy for Condé Nast’s industry verticals. It also manages technical implementations and optimizations of the DMP to execute cross‑channel consumer, direct‑sold, and programmatic campaigns.

You will consult with sales and account management to identify optimal audience targeting strategies that align with brand KPIs using Condé Nast’s 1st, 2nd, and 3rd party data. Familiarity with MarTech/AdTech platforms is preferred, and hands‑on experience with a major DMP/CDP such as Permutive, Lotame, Adobe Audience Manager, or Oracle BlueKai is required.

Primary Responsibilities

Build and evolve the digital audience segmentation practice, collaborating with brand leads in Sales, Data Product Strategy, and Consumer Marketing to translate audience needs into measurable segmentation.

Onboard first- and second-party data and curate segment delivery within the DMP, ensuring accurate and consistent data across channels (Desktop and Mobile Site & Apps, Off‑site Display, SEM, Social, Email, etc.).

Combine 1st‑party internal data with 2nd- and 3rd‑party sources to design audiences that map to segments and respond to media plans/RFPs.

Oversee segment modeling within the DMP, ensuring data source reliability, conducting scoring optimizations, and resolving segment scaling issues.

Work with segment stakeholders (Planning/Operations, Sales, and Programmatic Leads) to goals, success metrics, and prioritize segment creation to meet campaign KPIs.

Coordinate with Consumer Marketing and Audience Development teams to develop brand insights and actionable metrics that drive acquisition and enhance customer lifetime value.

Test engagement through the full campaign lifecycle—from test conception, launch, to results analysis and rollout.

Assist in cross‑functional optimization activities with Advertising, Operations, Inventory Management, and Consumer Marketing teams.

Monitor campaign performance, troubleshoot data/ issues, and escalated when necessary.

Stay abreast of market, consumer trends, and competition, providing recommendations for testing new technologies, vendors, and trends.

Skills / Experience

3‑5 years of experience with a Data Management Platform (Permutive, Lotame, Adobe Audience Manager, Oracle BlueKai, etc.) focused on segment strategy and cross‑channel data coordination.

Experience in digital media analytics/planning/operations.

Deep familiarity with 3rd‑party data providers (e.g., Dun & Bradstreet, Epsilon, Nielsen, Acxiom).

Experience with ad serving, web analytics, personalization tools, and platform technologies (GAM, Optimizely, Google Analytics, Meta).

Understanding of Real‑Time‑Bidding and the programmatic media landscape.

Knowledge of Google Ad Manager reporting tools, inventory management, and campaign structure.

Excellent communication skills and the ability to self‑prioritize tasks.

Ability to multi‑task, work under deadlines, and thrive in a rapidly changing environment.

Energy and passion for the Condé Nast brands.

The expected base salary range for this position is $96,000–$113,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

What Happens Next? If you are interested in this opportunity, please apply below. We will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status, or other legally protected characteristics.

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