RemotelyTalents
Position Summary
Our client is a venture-backed auction platform startup founded by a proven entrepreneur who previously exited a company for over $1B. With more than two years of development completed and a strong global team of engineers and designers in place, the company is preparing for a soft launch in Q1 2026, beginning in the Pokémon TCG market, with plans to expand into additional verticals.
They are seeking a Head of Marketing to own and lead the marketing function end to end. This is a senior, high-impact role that combines strategic leadership with hands‑on execution, covering go‑to‑market planning, outreach, seller acquisition, social media, performance marketing, and revenue support.
The role is fully remote, with candidates required to be US-based and primarily available on Eastern Time to collaborate with leadership. Working hours are flexible; however, as the company approaches key launch milestones, the role will require occasional weekend availability. This is not a constant expectation, but flexibility during critical launch periods is essential.
Key Responsibilities Marketing Strategy & Execution
Develop and execute the go‑to‑market strategy for the soft launch and future expansion
Build and manage a marketing roadmap aligned with launch milestones and revenue targets
Take full ownership of marketing performance and outcomes across all channels
Proactively identify opportunities, risks, and gaps before they impact growth
Outreach, Seller Acquisition & Partnerships
Lead outbound outreach to sellers, partners, and strategic collaborators
Support early seller acquisition through direct engagement and relationship building
Develop outreach messaging and sequences across email and social channels
Track outreach performance and optimize conversion from contact to active sellers
Social Media & Brand Management
Own and execute the social media strategy across relevant platforms
Drive measurable audience growth, engagement, and brand awareness
Ensure consistent, professional brand voice and positioning across all channels
Use social and community engagement to build trust, credibility, and marketplace momentum
Performance Marketing & Analytics
Oversee paid and organic marketing across Meta, Google, email, and social platforms
Own and optimize key metrics including ROAS, CAC, LTV, MER, AOV, CTR, CVR, and churn
Build and maintain performance dashboards using GA4, Data Studio, and attribution tools
Lead structured testing across ads, creatives, funnels, and landing pages
Team Leadership & Collaboration
Act as the marketing leader, managing execution resources and external partners
Hire and scale marketing and revenue‑support roles as the company grows
Oversee offshore or support staff, ensuring quality, accountability, and clear KPIs
Collaborate closely with the founder (US‑based), operations lead (UK), and product and design teams
Required Qualifications 5+ years of experience in marketing leadership roles within eCommerce, SaaS, marketplaces, or digital product companies
Proven ownership of go‑to‑market strategy and execution
Demonstrated success growing social media channels and driving engagement
Experience supporting revenue through outreach, seller acquisition, partnerships, or sales enablement
Strong analytical mindset with hands‑on experience in performance marketing and analytics
Self‑starter comfortable operating in fast‑paced startup environments
Excellent communication skills and experience working across multiple time zones
Must be based in the US (Eastern Time)
Nice to Have (Not Mandatory) Experience with auction platforms, collectibles, or niche marketplaces
Background in building and managing distributed or remote marketing teams
Experience launching consumer‑facing digital products from beta to scale
What We Offer Competitive monthly compensation of $5,500–$7,500, negotiable based on experience
Direct collaboration with a proven founder at a critical growth stage
High‑impact leadership role with ownership of marketing strategy, execution, and team growth
Remote‑first environment with flexible working hours and a collaborative global team
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They are seeking a Head of Marketing to own and lead the marketing function end to end. This is a senior, high-impact role that combines strategic leadership with hands‑on execution, covering go‑to‑market planning, outreach, seller acquisition, social media, performance marketing, and revenue support.
The role is fully remote, with candidates required to be US-based and primarily available on Eastern Time to collaborate with leadership. Working hours are flexible; however, as the company approaches key launch milestones, the role will require occasional weekend availability. This is not a constant expectation, but flexibility during critical launch periods is essential.
Key Responsibilities Marketing Strategy & Execution
Develop and execute the go‑to‑market strategy for the soft launch and future expansion
Build and manage a marketing roadmap aligned with launch milestones and revenue targets
Take full ownership of marketing performance and outcomes across all channels
Proactively identify opportunities, risks, and gaps before they impact growth
Outreach, Seller Acquisition & Partnerships
Lead outbound outreach to sellers, partners, and strategic collaborators
Support early seller acquisition through direct engagement and relationship building
Develop outreach messaging and sequences across email and social channels
Track outreach performance and optimize conversion from contact to active sellers
Social Media & Brand Management
Own and execute the social media strategy across relevant platforms
Drive measurable audience growth, engagement, and brand awareness
Ensure consistent, professional brand voice and positioning across all channels
Use social and community engagement to build trust, credibility, and marketplace momentum
Performance Marketing & Analytics
Oversee paid and organic marketing across Meta, Google, email, and social platforms
Own and optimize key metrics including ROAS, CAC, LTV, MER, AOV, CTR, CVR, and churn
Build and maintain performance dashboards using GA4, Data Studio, and attribution tools
Lead structured testing across ads, creatives, funnels, and landing pages
Team Leadership & Collaboration
Act as the marketing leader, managing execution resources and external partners
Hire and scale marketing and revenue‑support roles as the company grows
Oversee offshore or support staff, ensuring quality, accountability, and clear KPIs
Collaborate closely with the founder (US‑based), operations lead (UK), and product and design teams
Required Qualifications 5+ years of experience in marketing leadership roles within eCommerce, SaaS, marketplaces, or digital product companies
Proven ownership of go‑to‑market strategy and execution
Demonstrated success growing social media channels and driving engagement
Experience supporting revenue through outreach, seller acquisition, partnerships, or sales enablement
Strong analytical mindset with hands‑on experience in performance marketing and analytics
Self‑starter comfortable operating in fast‑paced startup environments
Excellent communication skills and experience working across multiple time zones
Must be based in the US (Eastern Time)
Nice to Have (Not Mandatory) Experience with auction platforms, collectibles, or niche marketplaces
Background in building and managing distributed or remote marketing teams
Experience launching consumer‑facing digital products from beta to scale
What We Offer Competitive monthly compensation of $5,500–$7,500, negotiable based on experience
Direct collaboration with a proven founder at a critical growth stage
High‑impact leadership role with ownership of marketing strategy, execution, and team growth
Remote‑first environment with flexible working hours and a collaborative global team
#J-18808-Ljbffr